Sony Pixel Power calrec Sony

Super Bowl LVIII: For the First Time, Game and Halftime Show Will Deploy the Same Sound System

09/02/2024

Super Bowl LVIII: For the First Time, Game and Halftime Show Will Deploy the Same Sound System The sound will be bigger and bassier than ever By Dan Daley, Audio Editor

Friday, February 9, 2024 - 9:59 am

Print This Story | Subscribe

Story Highlights

When Super Bowl LVIII kicks off on Sunday (broadcast on CBS, streamed on Paramount+, Slimed on Nickelodeon), viewers at home and fans in the stands will hear the game's sound through the same PA system that will amplify eight-time Grammy Award-winner Usher's halftime performance. It's the first time the same temporarily installed music PA system will be used as the sound for both the game's play and the entertainment performances.

ATK Audiotek, acquired by Clair Global in 2021, has designed and managed the halftime show's sound system for 26 years, usually rolling onto the field a separate music-PA system loaded on eight carts. This dedicated system would also be connected to the venue's installed PA system, which would be used as delay speakers to cover the upper reaches of seating, becoming an extension of the temporary music system for entertainment applications.

Multiple-Grammy winner Usher says he has been preparing for his Super Bowl Halftime Show moment for 30 years.

Last year, however, the roll-out grass field at State Farm Stadium in Glendale, AZ, prevented use of the carts: it couldn't be moved fast enough to accommodate the quick change necessary to assemble the performance stage midfield. For the first time, then, ATK had to fly the music system, but it still adhered to the practice of connecting with the stadium's existing installed sound system for delay speakers.

This year, Allegiant Stadium has the same kind of roll-out field, again preventing the use of speakers on carts. In this case, though, ATK will fly an entirely new temporary L-Acoustics K2 system, and it will be used for both the halftime music show and the game's announcements and other sound elements.

We're flying the entire PA again, except this year we're not augmenting the house system, says Kirk Powell, engineer in chief, ATK, who is working his 22nd Super Bowl production. Last year, we augmented what already existed; we just added clusters to the existing system. This year, we flew a completely separate PA system for the first time.

The existing house PA, a JBL VLA system, will be available for emergency paging needs, he adds.

Implementing the temporary sound system had its own challenges, due largely to Allegiant Stadium's roofing, which is made of thin ETFE material. It's a cable-type ceiling, so you're limited in where you can put clusters and things of that nature, Powell explains, adding, The rigging and cable management was also a challenge, as was amplifier placement.

Hip-Hop Takeover Continues In the fourth year of the NFL's multi-year deal with rap mogul Jay-Z and his Roc Nation production company, Usher's show at Allegiant follows Rihanna's appearance at State Farm Stadium; the 2021 show at Raymond James Stadium in Tampa featuring The Weeknd; the 2022 show with Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, and Eminem; and the 2020 appearances of Shakira and Jennifer Lopez, with guest appearances by Bad Bunny, J Balvin, and Emme Mu iz at Miami Gardens (a show that earned a Primetime Emmy and four nominations).

As the line-ups suggest, the shows have provided for progressively larger numbers of subwoofers to accommodate the bass-heavy rap and hip-hop genres. That includes 16 L-Acoustics K1 extended-low-frequency boxes and 48 KS28 subs all flown, buttressed by a complement of 16 Clair Cohesion 218 subs on the field. They'll join a system comprising 212 K2 boxes flown from the roof rigging and managed by System Engineer Chris Daniels. Signal distribution will be over a Dante network using Focusrite RedNet D64, D16R, and A16R interfaces. Shure Axient Digital will be the main wireless-microphone system on the field, managed by Cameron Stuckey, RF engineer, Professional Wireless Services.

Quick Switch From Game to Music Although the system is larger than last year's, mainly on the low end, the fact that it will already be in place will help smooth the switch to music for the halftime show. However, it still requires a team of 100-plus temporary audio-team workers to make the system transitions precise. The team will be supporting the core ATK team of Powell, show mixers Alex Guessard and Dave Natale working on a pair of DiGiCo Quantum338 consoles, monitor mixer Tom Pesa on an SD5, and game-sound mixer Jack Bowling on the stadium's installed Yamaha PM3 desk. All are Super Bowl Halftime Show veterans.

The sound system got its first use at Monday's Opening Night event at the stadium, Powell says, where hundreds of media folks interviewed Super Bowl players and coaches in their only public appearance in Las Vegas before Super Bowl Sunday. It was also the only time the two teams would be together in one location prior to taking the field for the Big Game.

He notes that deployment of the NFL OnePass app will allow fans in the stands to tune into any of the dozen podiums in simultaneous use on the field, even as only one of the podiums at any given time could be pumped through the PA system: That's just one more cool way that sound is being used for the Super Bowl. It's another way that fans are engaged.

And viewers can expect a rather sharp halftime show by a performer who's in the middle of his second Las Vegas residency, who says he has studied what has become the ultimate gig in the ongoing convergence between sports and entertainment.

I've watched every performer, analyzing how they maximized those 12 minutes, Usher told Billboard this week, citing Michael Jackson's 1993 performance as the halftime show's inflection
LINK: https://www.sportsvideo.org/2024/02/09/super-bowl-lviii-for-the-first-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

11/10/2026

Banana Ball TV Caps Record Season With Supersized Banana Bowl Production in DC

The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...

11/10/2026

LinnStrument limited-time offer

Save 10% on US orders Roger Linn Design have announced a limited-time pricing offer on their popular MPE instrument. From 1 October 2026, customers in the U...

11/10/2026

WeissKlang reveal KlangFormer 2

Launched alongside V13 Special Edition modelling mic WeissKlang have just introduced a new and improved version of the plug-in that pairs up with their V13 ...

10/10/2026

Banana Ball TV Caps Record Season With Supersized Banana Bowl Production in D.C.

The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...

10/10/2026

Give Me the Backstory: Get to Know David Greaves, the Co-Director of Once Upon A Time in Harlem

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

10/10/2026

Scripps Research associate professor Keren Lasker receives DARPA Young Faculty Award to develop toxin traps

LA JOLLA, CA-Associate Professor Keren Lasker, the Ian Wilson Endowed Chair at S...

10/10/2026

New Naruto x Nink Anime, Project Rasengan Roadmap and More Revealed at New York Comic Con 2026

New Naruto x Nink Anime, Project Rasengan Roadmap and More Revealed at New Yor...

09/10/2026

Beyond fact-checking: building resilience to disinformation

A new Thomson Foundation report explores what experiences in Hungary, Sudan and Uganda can teach us about helping societies withstand disinformation. While fac...

09/10/2026

DAZN Unveils U.S. Playbook for 19-Team Local-Streaming Launch

Standalone subscriptions, free games, and team hubs anchor the streamer's local-rights push...

09/10/2026

Chris Ober, FOX Sports Teammate to Remember, Loses Long Cancer Battle at 46

Christoffer Aaron Chris Ober, a longtime and beloved member of FOX Sports' remote production crews who worked on many of the network's biggest events,...

09/10/2026

SVG GameDay, Ep. 34: U.S. Soccers Theresa Matthews - Building Excitement for the Stars & Stripes

In-venue and creative video staffers at the professional and collegiate level ha...

09/10/2026

USSI Global Appoints Ed McGivern as Chief Revenue Officer

USSI Global has appointed Ed McGivern as Chief Revenue Officer, reporting to President and CEO Anthony Morelli. McGivern brings more than 25 years of executive...

09/10/2026

DTM, TV Skyline, and Riedel Deploy Private 5G for Onboard Camera Transmission

Riedel Communications has announced the deployment of its Easy5G private 5G platform as the primary transmission system for onboard camera signals in the DTM ra...

09/10/2026

National Duals Invitational Championship to Air on ESPN December 13

The National Duals Invitational championship match will air on ESPN on Sunday, December 13 at 7:30 p.m. CT from the BOK Center in Tulsa, Oklahoma. The 27 prelim...

09/10/2026

VVC Adoption Advances as Mobile Hardware Support Expands

Versatile Video Coding is moving closer to mainstream deployment as smartphone manufacturers, semiconductor suppliers, and streaming providers address the hardw...

09/10/2026

Min Woo Lee Launches Official YouTube Channel with Omaha Productions

PGA Tour golfer Min Woo Lee and Omaha Productions have announced the launch of Lee's official YouTube channel. The first video, filmed at TPC Summerlin, lau...

09/10/2026

ATSC Approves B2X System Discovery and Signaling Candidate Standard

ATSC has announced the approval of a Candidate Standard for its Broadcast-to-Everything (B2X) initiative. S44-2-002r6, B2X System Discovery and Signaling, has...

09/10/2026

BKB Bare Knuckle Boxing Partners With TV Azteca for Mexico and Latin America Distribution

BKB Bare Knuckle Boxing has announced a partnership with TV Azteca to bring BKB ...

09/10/2026

SPORTEL Awards 2026 Shortlist Announced

The SPORTEL Awards 2026 official selection has been announced, with 26 works across seven categories selected from more than 150 entries. Winners will be announ...

09/10/2026

RTVE Selects Ateme TITAN Edge for Satellite Contribution on New Production Units

Ateme has announced that RTVE, Spain's public broadcaster, has selected its TITAN Edge platform for satellite contribution on three new transportable produc...

09/10/2026

CRD Audiovisuel Deploys LiveU LU900Q for Tour de France Coverage

LiveU has announced that CRD Audiovisuel used the LU900Q intelligent production unit with built-in LiveU IQ (LIQ) connectivity to deliver live content from the ...

09/10/2026

Analogue Solutions ship second Filtopia batch

Latest run of limited-edition analogue monosynth now available British synth experts Analogue Solutions have announced that the second batch of their limite...

09/10/2026

EVE Audio partner with Arturia

12-months of FX Collection 6 Pro with qualifying monitor purchases EVE Audio and Arturia are currently running a worldwide promotion that gives customers a ...

09/10/2026

Soniccouture reveal Scanner: Library

Created in collaboration with Robin Rimbaud Soniccouture have teamed up with Scanner (Robin Rimbaud) to create a custom sound-design tool based on the artis...

09/10/2026

PBS Strikes Deal to Make France 24 Available to Stations' Digital Platforms

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

COW Jobs: Visual Storyteller - Emeryville, CA

COW Jobs: Visual Storyteller - Emeryville, CA Brie Clayton October 9, 2026 0 Comments Visual Storyteller October 7, 2026 COW Jobs: Cinematographer...

09/10/2026

Master 3-Point Lighting in After Effects With an Orbiting Light Rig

Master 3-Point Lighting in After Effects With an Orbiting Light Rig Graham Quince October 9, 2026 0 Comments Ever wondered why your 3D renders in Afte...

09/10/2026

nxtedition makes A B I S debut in Mumbai

nxtedition will exhibit for the first time at Asias Broadcasting & Infotainment Show (A.B.I.S) in Mumbai, bringing its integrated production platform and latest...

09/10/2026

Today's AI Isn't the Answer

Today's AI Isn't the Answer Andy Marken October 8, 2026 0 Comments Let's say you're telling the truth, and this is all a dream. - Do...

09/10/2026

Ikegami to Introduce New UHK-X700VN Camera at NAB New York, Offering Advanced Creative Features

Ikegami to Introduce New UHK-X700VN Camera at NAB New York, Offering Advanced Cr...

09/10/2026

ATSC Members Approve B2X Candidate Standard

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Davicom Has a New Owner

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Clear-Com Scales Up Communications for Rock in Rio

Share Copy link Facebook X Linkedin Bluesky Email...

09/10/2026

Hippos, meerkats and dolphins, oh my! Season 12 of The Zoo returns to RT One and RT Player Monday 12 October

Witness world firsts, new arrivals and the work that goes on behind the scenes a...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

08/10/2026

Life Safety, Part 2: From Noise to Nice: The Evolution of Speech Intelligibility in Stadium Sound

Modern venues have come a long way since the tinny, echoing audio of the mid 20t...

08/10/2026

ESPN's First Super Bowl Adds Disney+ to U.S. Distribution Mix

ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...

08/10/2026

SVG Students To Watch: Addison McGhee, Auburn University

From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments The future of live sports produ...

08/10/2026

Prime Video to Become Exclusive Global Home of Emmy Awards Beginning in 2027

The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...

08/10/2026

Techex to Demonstrate Hybrid Satellite and IP Delivery Platform at NAB Show New York

Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...

08/10/2026

X Games Appoints Steve Rogers as Chief Operating Officer

X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...

08/10/2026

Fonn Group Appoints Trevor Spielmann as Sales Director, DACH

Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...

08/10/2026

Perfect Game Introduces New Studio Show on the Road With Launch of PG Central

The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms Perfect Game is bringin...

08/10/2026

Uplynk White Paper: The IP Convergence Framework for Distribution

Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...

08/10/2026

Gravity Media Op-Ed: Gravity Media's Next Act - From Service Provider to Strategic Content Partner

For decades, the production and broadcast services business has run on a familia...

08/10/2026

Uplynk, Zixi, BroadView Software, and Grass Valley Publish Satellite-to-IP Distribution Framework

Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...

08/10/2026

NFL Announces Ninth Annual Big Data Bowl Powered by AWS

The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...

08/10/2026

Eutelsat Renews Partnership with Tldiffusion dAlgrie on EUTELSAT 7 West A

Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...

08/10/2026

Disney+ to Stream Super Bowl LXI on February 14, 2027

Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...