Sony Pixel Power calrec Sony

Super Bowl LVIII: For the First Time, Game and Halftime Show Will Deploy the Same Sound System

09/02/2024

Super Bowl LVIII: For the First Time, Game and Halftime Show Will Deploy the Same Sound System The sound will be bigger and bassier than ever By Dan Daley, Audio Editor

Friday, February 9, 2024 - 9:59 am

Print This Story | Subscribe

Story Highlights

When Super Bowl LVIII kicks off on Sunday (broadcast on CBS, streamed on Paramount+, Slimed on Nickelodeon), viewers at home and fans in the stands will hear the game's sound through the same PA system that will amplify eight-time Grammy Award-winner Usher's halftime performance. It's the first time the same temporarily installed music PA system will be used as the sound for both the game's play and the entertainment performances.

ATK Audiotek, acquired by Clair Global in 2021, has designed and managed the halftime show's sound system for 26 years, usually rolling onto the field a separate music-PA system loaded on eight carts. This dedicated system would also be connected to the venue's installed PA system, which would be used as delay speakers to cover the upper reaches of seating, becoming an extension of the temporary music system for entertainment applications.

Multiple-Grammy winner Usher says he has been preparing for his Super Bowl Halftime Show moment for 30 years.

Last year, however, the roll-out grass field at State Farm Stadium in Glendale, AZ, prevented use of the carts: it couldn't be moved fast enough to accommodate the quick change necessary to assemble the performance stage midfield. For the first time, then, ATK had to fly the music system, but it still adhered to the practice of connecting with the stadium's existing installed sound system for delay speakers.

This year, Allegiant Stadium has the same kind of roll-out field, again preventing the use of speakers on carts. In this case, though, ATK will fly an entirely new temporary L-Acoustics K2 system, and it will be used for both the halftime music show and the game's announcements and other sound elements.

We're flying the entire PA again, except this year we're not augmenting the house system, says Kirk Powell, engineer in chief, ATK, who is working his 22nd Super Bowl production. Last year, we augmented what already existed; we just added clusters to the existing system. This year, we flew a completely separate PA system for the first time.

The existing house PA, a JBL VLA system, will be available for emergency paging needs, he adds.

Implementing the temporary sound system had its own challenges, due largely to Allegiant Stadium's roofing, which is made of thin ETFE material. It's a cable-type ceiling, so you're limited in where you can put clusters and things of that nature, Powell explains, adding, The rigging and cable management was also a challenge, as was amplifier placement.

Hip-Hop Takeover Continues In the fourth year of the NFL's multi-year deal with rap mogul Jay-Z and his Roc Nation production company, Usher's show at Allegiant follows Rihanna's appearance at State Farm Stadium; the 2021 show at Raymond James Stadium in Tampa featuring The Weeknd; the 2022 show with Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, and Eminem; and the 2020 appearances of Shakira and Jennifer Lopez, with guest appearances by Bad Bunny, J Balvin, and Emme Mu iz at Miami Gardens (a show that earned a Primetime Emmy and four nominations).

As the line-ups suggest, the shows have provided for progressively larger numbers of subwoofers to accommodate the bass-heavy rap and hip-hop genres. That includes 16 L-Acoustics K1 extended-low-frequency boxes and 48 KS28 subs all flown, buttressed by a complement of 16 Clair Cohesion 218 subs on the field. They'll join a system comprising 212 K2 boxes flown from the roof rigging and managed by System Engineer Chris Daniels. Signal distribution will be over a Dante network using Focusrite RedNet D64, D16R, and A16R interfaces. Shure Axient Digital will be the main wireless-microphone system on the field, managed by Cameron Stuckey, RF engineer, Professional Wireless Services.

Quick Switch From Game to Music Although the system is larger than last year's, mainly on the low end, the fact that it will already be in place will help smooth the switch to music for the halftime show. However, it still requires a team of 100-plus temporary audio-team workers to make the system transitions precise. The team will be supporting the core ATK team of Powell, show mixers Alex Guessard and Dave Natale working on a pair of DiGiCo Quantum338 consoles, monitor mixer Tom Pesa on an SD5, and game-sound mixer Jack Bowling on the stadium's installed Yamaha PM3 desk. All are Super Bowl Halftime Show veterans.

The sound system got its first use at Monday's Opening Night event at the stadium, Powell says, where hundreds of media folks interviewed Super Bowl players and coaches in their only public appearance in Las Vegas before Super Bowl Sunday. It was also the only time the two teams would be together in one location prior to taking the field for the Big Game.

He notes that deployment of the NFL OnePass app will allow fans in the stands to tune into any of the dozen podiums in simultaneous use on the field, even as only one of the podiums at any given time could be pumped through the PA system: That's just one more cool way that sound is being used for the Super Bowl. It's another way that fans are engaged.

And viewers can expect a rather sharp halftime show by a performer who's in the middle of his second Las Vegas residency, who says he has studied what has become the ultimate gig in the ongoing convergence between sports and entertainment.

I've watched every performer, analyzing how they maximized those 12 minutes, Usher told Billboard this week, citing Michael Jackson's 1993 performance as the halftime show's inflection
LINK: https://www.sportsvideo.org/2024/02/09/super-bowl-lviii-for-the-first-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

20/09/2026

Casio Sessions returns for 2026

Piano-playing singer-songwriter competition returns for fourth year Casio have officially revealed the list of 16 finalists who have earned their place in t...

20/09/2026

COW Jobs: Video Editor, Motion Designer - Remote, PT, 6 Months

COW Jobs: Video Editor, Motion Designer - Remote, PT, 6 Months Brie Clayton September 20, 2026 0 Comments Video Editor + Motion Designer (Remote | PT ...

19/09/2026

ART Pro Audio reveal the RPC Series

Three new rackmount power conditioners introduced Yorkville Sound have announce the upcoming launch of three new RPC rackmount power conditioners from ART P...

19/09/2026

Colorfront Elevates Workflow Versatility at IBC 2026

September 15, 2026 AMSTERDAM, SEPTEMBER 2026 - Colorfront (colorfront.com), the Academy and Emmy Award-winning developer of high-performance cinema mastering, ...

19/09/2026

Two High Profile Professional Sports Franchises Renew cre...

Two High-Profile Professional Sports Franchises Renew creative.space Contracts with DigitalGlue NFL team and Major League Soccer Club cite ease of use, secure ...

19/09/2026

Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation and cleanup on macOS

Limited Edition Audio releases VoxSplit Pro for overlapping dialogue separation ...

18/09/2026

IBC 2026 Tech Moves Beyond the Gloss and Into the Rack

IBC 2026 Tech Moves Beyond the Gloss and Into the Rack If you spent any time in the halls of the RAI this year, you noticed a clear shift in conversation. The c...

18/09/2026

SVG GameDay, Ep. 31: Seattle Mariners Tim Walsh - Creative Content in the Emerald City

In-venue and creative video staffers at the professional and collegiate level ha...

18/09/2026

Qvest Appoints Jens Miedek as SVP Sales, Media and Entertainment

Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...

18/09/2026

Fonn Group Acquires everviz, Relaunches as Teikna Graphics Platform

Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...

18/09/2026

OWC Acquires OpenDrives to Expand Enterprise Storage Portfolio

Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...

18/09/2026

Kaltura and Verimatrix Partner on Content Security for OTT and Cloud TV

Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...

18/09/2026

Movicom's Robycam Aerial Cable System Deployed at World Nomad Games

The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...

18/09/2026

DAZN and Super League Basketball Extend Partnership for 2026-27 Season

DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...

18/09/2026

Nielsen Shifts Streaming Content Ratings to Daily Delivery Cadence

Nielsen has announced that its Streaming Content Ratings (SCR) product will move from weekly to daily data delivery, with clients now receiving viewership data ...

18/09/2026

ABC to Air LALIGAs ElClsico for First Time on October 25

ESPN will present LALIGA's ElCl sico on ABC for the first time, with FC Barcelona vs. Real Madrid airing Sunday, October 25 at 4 p.m. ET. A one-hour pre-mat...

18/09/2026

University of Pennsylvania and JMI Sports Extend Multimedia Rights Partnership Through 2035-36

The University of Pennsylvania's Division of Recreation and Intercollegiate ...

18/09/2026

Charlotte Hornets Name DAZN Exclusive Direct-to-Consumer Streaming Partner

The Charlotte Hornets have announced DAZN as their exclusive direct-to-consumer streaming partner for the 2026-27 NBA season. The service launches immediately, ...

18/09/2026

With New AM Radio Act, Live Sports Remain on the Air - and on the Road

Broadcast sports' original medium will let drivers keep on hearing the plays thanks to a new bill set to pass the Senate....

18/09/2026

Apple TV Expands iPhone Camera Deployment for Friday Night Baseball' Finale at Dodger Stadium

Fourteen iPhone 18 Pro devices - eight connected over a T-Mobile Private 5G Netw...

18/09/2026

Minnesota Lynx to Air Final Regular Season Local Broadcast on FOX 9+

The Minnesota Lynx have announced that their final local broadcast of the 2026 regular season will air free on FOX 9 following the shutdown of Victory . The Ly...

18/09/2026

Monumental+ Now Available on Prime Video

Monumental Sports Network (MNMT) has announced that its Monumental+ streaming service is now available as a subscription through Prime Video, giving Capitals an...

18/09/2026

WTGL Announces Inaugural Season Schedule on ESPN, ABC, and ION

WTGL, the women's team golf league created by TMRW Sports in partnership with the LPGA, has announced its inaugural season schedule. The season premieres Su...

18/09/2026

Ratings Roundup: NFL Week 1 Down 13% From Record 2025; ESPN Earns Its Best US Open Mens Final on Record

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

18/09/2026

SNS Wins IAMT Award For Addressing What Video Editors Need In The AI Era

Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them, ...

18/09/2026

ReSing Voices Vol 2 from IK Multimedia

10 new voice models join line-up The latest expansion for IK Multimedia's AI-powered vocal-modelling software has arrived, delivering a set of 10 new vo...

18/09/2026

Museum of Synthesizers present the Arturia World Tour

A day of hands-on synthesis, sound design & performance On Saturday 26 September 2026, The Museum of Synthesisers will be hosting a full day of hands-on syn...

18/09/2026

Fix It or Risk It: recognize risk in ordinary moments

HPA is supporting Fix It or Risk It, a non-commercial, industry-wide public-service campaign helping organizations across the media and entertainment supply cha...

18/09/2026

AgileTV wraps up IBC 2026 with two industry awards

AgileTV has successfully wrapped up its participation at IBC 2026 in Amsterdam, following four days of conversations with customers, partners and industry profe...

18/09/2026

aconnic AG invites to a Virtual Investor Conference

aconnic AG (ISIN: DE000A0LBKW6), Munich, invites its shareholders and investors to a Virtual Investor Conference on Tuesday, September 29th, 2026, at 11.00 am. ...

18/09/2026

DHD Demonstrates the Future of Broadcast Audio Production...

DHD reports a high level of interest in its range of audio production equipment on all four days of the September 11-14 International Broadcasting Convention in...

18/09/2026

Sonnet Announces Thunderbolt 5 eGPU With 850-Watt Power Supply and Integrated Dock for Windows 11 Computers

Sonnet Announces Thunderbolt 5 eGPU With 850-Watt Power Supply and Integrated Do...

18/09/2026

DeckBridge adds live Resolve playback and Fairlight controls to Stream Deck

DeckBridge adds live Resolve playback and Fairlight controls to Stream Deck Brie Clayton September 17, 2026 0 Comments DeckBridge starting profiles ac...

18/09/2026

Learn to arrange tracks using Color With Live's Free Stencil Pack

Learn to arrange tracks using Color With Live's Free Stencil Pack Brie Clayton September 17, 2026 0 Comments Stencils are Color With Live's or...

18/09/2026

Berklee Establishes Susan Tedeschi Scholarship in Honor of Grammy-Winning Alumna

Berklee Establishes Susan Tedeschi Scholarship in Honor of Grammy-Winning Alumna The scholarship is announced as Tedeschi returns to headline the Berklee Bloc...

18/09/2026

The inside scoop on attention-grabbing market assets from those in the know

The inside scoop on attention-grabbing market assets from those in the know 17 September 2026 (L-R): Sophie Green, Todd Brown and Edwina Waddy Find this episo...

18/09/2026

The Boys: Bringing a distinctly stylized visual identity to all five seasons of Prime Videos ambitious series

Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...

18/09/2026

The new iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, and AirPods 5 now available to buy on Sky Mobiles award-winning network

Friday 18 September 2026 The new iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch ...

18/09/2026

Grand finale: Bringing a distinctly stylized visual identity to all five seasons of The Boys

Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...

17/09/2026

Prime Video Embarks on Fifth Exclusive Season of Thursday Night Football With Innovation, Experience in Tow

Lions vs. Bills will also be the first regular-season game at new Highmark Stadi...

17/09/2026

Teradek Launches Bolt 7 with Integrated 900MHz Data Pipeline

Teradek has announced Bolt 7, a wireless video and data system that adds an integrated 900MHz radio to the Bolt's zero-delay video pipeline. The 900MHz chan...

17/09/2026

DAZN Announces Three Executive Appointments

DAZN has announced three appointments to its executive leadership team, all reporting to CEO Shay Segev effective immediately. Patrick Delany has been appointe...

17/09/2026

Monumental Sports and Entertainment Announces Leadership Changes

Monumental Sports and Entertainment (MSE) has announced a leadership restructuring. Zach Leonsis has been named President and Vice Chairman, a newly created pos...

17/09/2026

CP Communications and Red House Streaming Named 2026 Best of Florida Winners

CP Communications has been named Best of Florida for Audio-Visual Services, and its subsidiary Red House Streaming has been named Best Movie and Recording Studi...

17/09/2026

Scripps Sports and ION to Broadcast Shriners Childrens East-West Bowl

Scripps Sports and ION have announced a broadcast partnership for the Shriners Children's East-West Bowl, the nation's oldest college all-star football ...

17/09/2026

espnW Announces Full Agenda for 2026 Women + Sports Summit

The 17th annual espnW: Women + Sports Summit, presented by Toyota, will take place October 14-16 at the Ojai Valley Inn in Ojai, California, with virtual attend...

17/09/2026

PAMA and Shure Announce 2026 Mark Brunner Professional Audio Scholarship Recipients

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...