Sony Pixel Power calrec Sony

Super Bowl LVIII: For the First Time, Game and Halftime Show Will Deploy the Same Sound System

09/02/2024

Super Bowl LVIII: For the First Time, Game and Halftime Show Will Deploy the Same Sound System The sound will be bigger and bassier than ever By Dan Daley, Audio Editor

Friday, February 9, 2024 - 9:59 am

Print This Story | Subscribe

Story Highlights

When Super Bowl LVIII kicks off on Sunday (broadcast on CBS, streamed on Paramount+, Slimed on Nickelodeon), viewers at home and fans in the stands will hear the game's sound through the same PA system that will amplify eight-time Grammy Award-winner Usher's halftime performance. It's the first time the same temporarily installed music PA system will be used as the sound for both the game's play and the entertainment performances.

ATK Audiotek, acquired by Clair Global in 2021, has designed and managed the halftime show's sound system for 26 years, usually rolling onto the field a separate music-PA system loaded on eight carts. This dedicated system would also be connected to the venue's installed PA system, which would be used as delay speakers to cover the upper reaches of seating, becoming an extension of the temporary music system for entertainment applications.

Multiple-Grammy winner Usher says he has been preparing for his Super Bowl Halftime Show moment for 30 years.

Last year, however, the roll-out grass field at State Farm Stadium in Glendale, AZ, prevented use of the carts: it couldn't be moved fast enough to accommodate the quick change necessary to assemble the performance stage midfield. For the first time, then, ATK had to fly the music system, but it still adhered to the practice of connecting with the stadium's existing installed sound system for delay speakers.

This year, Allegiant Stadium has the same kind of roll-out field, again preventing the use of speakers on carts. In this case, though, ATK will fly an entirely new temporary L-Acoustics K2 system, and it will be used for both the halftime music show and the game's announcements and other sound elements.

We're flying the entire PA again, except this year we're not augmenting the house system, says Kirk Powell, engineer in chief, ATK, who is working his 22nd Super Bowl production. Last year, we augmented what already existed; we just added clusters to the existing system. This year, we flew a completely separate PA system for the first time.

The existing house PA, a JBL VLA system, will be available for emergency paging needs, he adds.

Implementing the temporary sound system had its own challenges, due largely to Allegiant Stadium's roofing, which is made of thin ETFE material. It's a cable-type ceiling, so you're limited in where you can put clusters and things of that nature, Powell explains, adding, The rigging and cable management was also a challenge, as was amplifier placement.

Hip-Hop Takeover Continues In the fourth year of the NFL's multi-year deal with rap mogul Jay-Z and his Roc Nation production company, Usher's show at Allegiant follows Rihanna's appearance at State Farm Stadium; the 2021 show at Raymond James Stadium in Tampa featuring The Weeknd; the 2022 show with Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, and Eminem; and the 2020 appearances of Shakira and Jennifer Lopez, with guest appearances by Bad Bunny, J Balvin, and Emme Mu iz at Miami Gardens (a show that earned a Primetime Emmy and four nominations).

As the line-ups suggest, the shows have provided for progressively larger numbers of subwoofers to accommodate the bass-heavy rap and hip-hop genres. That includes 16 L-Acoustics K1 extended-low-frequency boxes and 48 KS28 subs all flown, buttressed by a complement of 16 Clair Cohesion 218 subs on the field. They'll join a system comprising 212 K2 boxes flown from the roof rigging and managed by System Engineer Chris Daniels. Signal distribution will be over a Dante network using Focusrite RedNet D64, D16R, and A16R interfaces. Shure Axient Digital will be the main wireless-microphone system on the field, managed by Cameron Stuckey, RF engineer, Professional Wireless Services.

Quick Switch From Game to Music Although the system is larger than last year's, mainly on the low end, the fact that it will already be in place will help smooth the switch to music for the halftime show. However, it still requires a team of 100-plus temporary audio-team workers to make the system transitions precise. The team will be supporting the core ATK team of Powell, show mixers Alex Guessard and Dave Natale working on a pair of DiGiCo Quantum338 consoles, monitor mixer Tom Pesa on an SD5, and game-sound mixer Jack Bowling on the stadium's installed Yamaha PM3 desk. All are Super Bowl Halftime Show veterans.

The sound system got its first use at Monday's Opening Night event at the stadium, Powell says, where hundreds of media folks interviewed Super Bowl players and coaches in their only public appearance in Las Vegas before Super Bowl Sunday. It was also the only time the two teams would be together in one location prior to taking the field for the Big Game.

He notes that deployment of the NFL OnePass app will allow fans in the stands to tune into any of the dozen podiums in simultaneous use on the field, even as only one of the podiums at any given time could be pumped through the PA system: That's just one more cool way that sound is being used for the Super Bowl. It's another way that fans are engaged.

And viewers can expect a rather sharp halftime show by a performer who's in the middle of his second Las Vegas residency, who says he has studied what has become the ultimate gig in the ongoing convergence between sports and entertainment.

I've watched every performer, analyzing how they maximized those 12 minutes, Usher told Billboard this week, citing Michael Jackson's 1993 performance as the halftime show's inflection
LINK: https://www.sportsvideo.org/2024/02/09/super-bowl-lviii-for-the-first-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

22/01/2026

L3Harris to Provide Advanced Technology for Korean Geostationary Weather Satellite

MELBOURNE, Fla., Jan 22, 2026 - L3Harris Technologies (NYSE: LHX) has received a...

22/01/2026

Should we automate or augment AI?

Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...

22/01/2026

Gracenote Appoints AdTech Veteran Bill Condon First Head of Advertising Sales

Strategic hire marks latest milestone in Gracenote's continued expansion into CTV advertising & monetization New York - January 21, 2026 - Nielsen's Gr...

22/01/2026

IBC Issues Call for Technical Papers for IBC2026 Conference

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Spectrum to Award $1 Million in 2026 Digital Education Grants

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

StreamGuys Bolsters Its Audio Advertising Ranks

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

NAB, Broadcasters Press FCC to End Ownership Caps

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Maxon Hires Steve Forde as Chief Product Officer

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Details Emerge About Adobe Film & TV Fund Commitment

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

22/01/2026

Dalet Appoints Gwen Braygreen as Executive Vice President and Chief Customer Officer

Dalet, a leading technology and service provider for media-rich organizations, t...

22/01/2026

Flight Controls Are Cleared for Takeoff on GeForce NOW

The wait is over, pilots. Flight control support - one of the most community-requested features for GeForce NOW - is live starting today, following its announce...

22/01/2026

From Pilot to Profit: Survey Reveals the Financial Services Industry Is Doubling Down on AI Investment and Open Source

AI has taken center stage in financial services, automating the research and exe...

22/01/2026

How to Get Started With Visual Generative AI on NVIDIA RTX PCs

AI-powered content generation is now embedded in everyday tools like Adobe and Canva, with a slew of agencies and studios incorporating the technology into thei...

21/01/2026

Australia's Greatest Conman? premieres 24 February on SBS and SBS On Demand

Australia's Greatest Conman? premieres 24 February on SBS and SBS On Demand Media releases The $900 million dollar mystery that fooled our nation Austra...

21/01/2026

SBS ignites Lunar New Year with bold storytelling for The Year of the Fire Horse

SBS ignites Lunar New Year with bold storytelling for The Year of the Fire Horse 21 January, 2026 Media releases SBS is charging into Lunar New Year 2026 w...

21/01/2026

Nielsen's All Screens Video Landscape Report Reveals Shift in Polish Media Rankings and Deeper Audience Engagement

The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...

21/01/2026

NAB Urges Swift Action by FCC on NextGen TV Transition

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

SmallHD Releases Major PageOS Software Update

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

WBGU-TV in Ohio to Drop PBS Affiliation

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Telestream DIVA Now Certified with Quantum ActiveScale an...

Telestream , the industry's leading provider of content lifecycle management and media workflow orchestration, and Quantum Corporation (NASDAQ: QMCO) today ...

21/01/2026

Lightware introduces new Matrix Management Unit for their...

Lightware s TPN ecosystem brings a new level of predictability and structure to 10G AV-over-IP deployments, offering professional AV integrators a deterministic...

21/01/2026

Wisycom Introduces New Wideband Antenna Matrix MATF for C...

Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone...

21/01/2026

Grass Valley Showcases Scalable Future-Ready Live Product...

Grass Valley will demonstrate how it is powering scalable, future-ready live production at FOMEX 2026, taking place February 2 4 in Riyadh, Saudi Arabia. Exhibi...

21/01/2026

OKAST Implements BCNEXXT Vipe to Accelerate Monetization...

BCNEXXT, the developers of the advanced playout platform Vipe, today announced that OKAST, the monetization-first OTT platform provider, is using BCNEXXT's ...

21/01/2026

Magewell Introduces New IP to HDMI Decoder at ISE 2026 an...

Revamped design enables advanced capabilities, leading with powerful IP to HDMI conversion Magewell, developer of innovative, high-performance video I/O and I...

21/01/2026

Kiloview Expands Its AV-over-IP Ecosystem with AVX24-4 Me...

Jan 20th 2026, Changsha Kiloview today announced the launch of two major additions to its AV-over-IP ecosystem: the AVX24-4 Media HUB and KiloLink Station, ma...

21/01/2026

Bitfocus delivers high availability high security and hig...

Latest version of enterprise-class Buttons brings simple, coherent control to more than 700 professional devices and applications Bitfocus, the specialist in ...

21/01/2026

Clear-Com Announces Kari Eythorsson as New Regional Sale...

Clear-Com is pleased to announce the appointment of Kari Eythorsson as the new Regional Sales Manager (RSM) for Southeast Asia & Australia, based in Singapore,...

21/01/2026

Netflix Amends Warner Bros Discovery Bid to Offer All Cash

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Advanced Systems Group Inks Exclusive Partnership With Nu-Studio

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

SWIT Ships New Powercell Camera Battery Series

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Netflix Q4 Earnings Exceed Expectations as Subs Top 325 Million

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Netflix Presents Our Italian 2026 Slate: The Year of the Stars

Back to All News Netflix Presents Our Italian 2026 Slate: The Year of the Stars (Photo credit: Virginia Bettoja / Netflix) Entertainment 21 January 2026 Gl...

21/01/2026

Largest Infrastructure Buildout In Human History': Jensen Huang on AI's Five-Layer Cake' at Davos

From skilled trades to startups, AI's rapid expansion is the beginning of th...

21/01/2026

Tribeca Films to Release Independent Documentary Film We Are Pat by Rowan Haber; Alan Cumming Joins as Executive Producer

January 21st, 2026 TRIBECA FILMS TO RELEASE INDEPENDENT DOCUMENTARY FILM WE...

21/01/2026

Backing Britain on the global stage: Sky becomes an official partner of Team GB and ParalympicsGB

Wednesday 21 January 2026 Backing Britain on the global stage: Sky becomes an o...

21/01/2026

What's Next on Netflix Korea: Every Emotion, One Bold 2026 Slate

Back to All News What's Next on Netflix Korea: Every Emotion, One Bold 2026 Slate Entertainment 21 January 2026 GlobalSouth Korea Link copied to clipbo...

21/01/2026

Netflix Presents Its Italian 2026 Slate: The Year of the Stars

Back to All News Netflix Presents Its Italian 2026 Slate: The Year of the Stars (Photo credit: Virginia Bettoja / Netflix) Entertainment 21 January 2026 Gl...

21/01/2026

Fox Corporation Executives to Discuss Second Quarter Fiscal 2026 Financial Results Via Webcast

Fox Corporation Executives to Discuss Second Quarter Fiscal 2026 Financial Resul...

21/01/2026

FilmLight releases Baselight v7

Baselight v7 brings colourists and post-houses smarter mattes, faster workflows and deeper control FilmLight, known for its detailed colour toolset and longsta...

21/01/2026

RT News announces new Washington Correspondent

RT News is pleased to announce the appointment of Jackie Fox as its new Washington Correspondent. Jackie is a multimedia journalist with RT News and has repor...

21/01/2026

Largest Infrastructure Buildout In Human History: Jensen Huang on AI's Five-Layer Cake at Davos

From skilled trades to startups, AI's rapid expansion is the beginning of th...

20/01/2026

SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Software-Defined Live Production

SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Softwar...

20/01/2026

From Architecture to Reality: What CBC's Milano Cortina 2026 Workflows Tell Us About DMF and MXL in Live Sport

From architecture to reality: What CBC's Milano Cortina 2026 workflows tell ...

20/01/2026

Milano Cortina 2026: Making the Winter Olympics and Paralympics Workflow Work for France Tlvisions

Milano Cortina 2026: Making the Winter Olympics and Paralympics workflow work fo...

20/01/2026

Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to Winter Games

Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to...