Sony Pixel Power calrec Sony

Super Bowl LVIII: For the First Time, Game and Halftime Show Will Deploy the Same Sound System

09/02/2024

Super Bowl LVIII: For the First Time, Game and Halftime Show Will Deploy the Same Sound System The sound will be bigger and bassier than ever By Dan Daley, Audio Editor

Friday, February 9, 2024 - 9:59 am

Print This Story | Subscribe

Story Highlights

When Super Bowl LVIII kicks off on Sunday (broadcast on CBS, streamed on Paramount+, Slimed on Nickelodeon), viewers at home and fans in the stands will hear the game's sound through the same PA system that will amplify eight-time Grammy Award-winner Usher's halftime performance. It's the first time the same temporarily installed music PA system will be used as the sound for both the game's play and the entertainment performances.

ATK Audiotek, acquired by Clair Global in 2021, has designed and managed the halftime show's sound system for 26 years, usually rolling onto the field a separate music-PA system loaded on eight carts. This dedicated system would also be connected to the venue's installed PA system, which would be used as delay speakers to cover the upper reaches of seating, becoming an extension of the temporary music system for entertainment applications.

Multiple-Grammy winner Usher says he has been preparing for his Super Bowl Halftime Show moment for 30 years.

Last year, however, the roll-out grass field at State Farm Stadium in Glendale, AZ, prevented use of the carts: it couldn't be moved fast enough to accommodate the quick change necessary to assemble the performance stage midfield. For the first time, then, ATK had to fly the music system, but it still adhered to the practice of connecting with the stadium's existing installed sound system for delay speakers.

This year, Allegiant Stadium has the same kind of roll-out field, again preventing the use of speakers on carts. In this case, though, ATK will fly an entirely new temporary L-Acoustics K2 system, and it will be used for both the halftime music show and the game's announcements and other sound elements.

We're flying the entire PA again, except this year we're not augmenting the house system, says Kirk Powell, engineer in chief, ATK, who is working his 22nd Super Bowl production. Last year, we augmented what already existed; we just added clusters to the existing system. This year, we flew a completely separate PA system for the first time.

The existing house PA, a JBL VLA system, will be available for emergency paging needs, he adds.

Implementing the temporary sound system had its own challenges, due largely to Allegiant Stadium's roofing, which is made of thin ETFE material. It's a cable-type ceiling, so you're limited in where you can put clusters and things of that nature, Powell explains, adding, The rigging and cable management was also a challenge, as was amplifier placement.

Hip-Hop Takeover Continues In the fourth year of the NFL's multi-year deal with rap mogul Jay-Z and his Roc Nation production company, Usher's show at Allegiant follows Rihanna's appearance at State Farm Stadium; the 2021 show at Raymond James Stadium in Tampa featuring The Weeknd; the 2022 show with Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, and Eminem; and the 2020 appearances of Shakira and Jennifer Lopez, with guest appearances by Bad Bunny, J Balvin, and Emme Mu iz at Miami Gardens (a show that earned a Primetime Emmy and four nominations).

As the line-ups suggest, the shows have provided for progressively larger numbers of subwoofers to accommodate the bass-heavy rap and hip-hop genres. That includes 16 L-Acoustics K1 extended-low-frequency boxes and 48 KS28 subs all flown, buttressed by a complement of 16 Clair Cohesion 218 subs on the field. They'll join a system comprising 212 K2 boxes flown from the roof rigging and managed by System Engineer Chris Daniels. Signal distribution will be over a Dante network using Focusrite RedNet D64, D16R, and A16R interfaces. Shure Axient Digital will be the main wireless-microphone system on the field, managed by Cameron Stuckey, RF engineer, Professional Wireless Services.

Quick Switch From Game to Music Although the system is larger than last year's, mainly on the low end, the fact that it will already be in place will help smooth the switch to music for the halftime show. However, it still requires a team of 100-plus temporary audio-team workers to make the system transitions precise. The team will be supporting the core ATK team of Powell, show mixers Alex Guessard and Dave Natale working on a pair of DiGiCo Quantum338 consoles, monitor mixer Tom Pesa on an SD5, and game-sound mixer Jack Bowling on the stadium's installed Yamaha PM3 desk. All are Super Bowl Halftime Show veterans.

The sound system got its first use at Monday's Opening Night event at the stadium, Powell says, where hundreds of media folks interviewed Super Bowl players and coaches in their only public appearance in Las Vegas before Super Bowl Sunday. It was also the only time the two teams would be together in one location prior to taking the field for the Big Game.

He notes that deployment of the NFL OnePass app will allow fans in the stands to tune into any of the dozen podiums in simultaneous use on the field, even as only one of the podiums at any given time could be pumped through the PA system: That's just one more cool way that sound is being used for the Super Bowl. It's another way that fans are engaged.

And viewers can expect a rather sharp halftime show by a performer who's in the middle of his second Las Vegas residency, who says he has studied what has become the ultimate gig in the ongoing convergence between sports and entertainment.

I've watched every performer, analyzing how they maximized those 12 minutes, Usher told Billboard this week, citing Michael Jackson's 1993 performance as the halftime show's inflection
LINK: https://www.sportsvideo.org/2024/02/09/super-bowl-lviii-for-the-first-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

09/05/2026

Celebrating a TV Legend: Sir David Attenborough

Share Copy link Facebook X Linkedin Bluesky Email...

09/05/2026

Playmetrics Acquires SportsEngine From Versant

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

NBC Sports, Peacock Scale Vertical-Video Production Across Sports - and Beyond - Ahead of FIFA World Cup 2026

NBC's 9:16 live-production workflows power Courtside Live, Rinkside Live, Vi...

08/05/2026

ESPN Pieces Together Production Strategy After WNBA's Unsettled Offseason

Native 1080p HDR productions will rely on a mix of remote workflows from Bristol and Los Angeles Despite another prosperous WNBA season in 2025, there was no g...

08/05/2026

SVG GameDay, Ep. 14: Buffalo Sabres' Autumn Bolton - Bringing Back Better Days at KeyBank Center

In-venue and creative video staffers at the professional and collegiate level ha...

08/05/2026

ESPN and Players Era Announce Multi-Year Broadcast Agreement for Mens College Basketball Championships

Players Era, an EverWonder Studio company, and ESPN have announced a multi-year ...

08/05/2026

BFBS Selects Synamedia to Build Next-Generation Digital Platform for UK Armed Forces

BFBS (British Forces Broadcasting Service) has announced the selection of Syname...

08/05/2026

UFC and Joe Hand Promotions Launch Championship Rounds Commercial Subscription Package

UFC and Joe Hand Promotions, UFC's exclusive commercial distributor in the U...

08/05/2026

Ease Live Granted US Patent for Interactive Streaming Overlay Technology

Ease Live, an Evertz company, has announced it has been granted US Patent No. 12,556,777 for its graphical overlay technology for interactive live streaming. Th...

08/05/2026

Ateme Deploys OTT Platform for VTVcabs VTVprime Service in Vietnam

Ateme has announced that VTVcab has deployed Ateme's OTT platform to power its VTVprime streaming service in Vietnam. The deployment covers live and on-dema...

08/05/2026

Amagi Launches In-Content Ads Marketplace for CTV Advertising

Amagi has announced the availability of its In-Content Ads offering via the Amagi ADS PLUS marketplace, providing programmatic access to ad formats inserted dir...

08/05/2026

USA Sports Dives Headfirst Into Its Inaugural WNBA Season With Onsite Postseason-Style' Productions

Young broadcaster will deploy 11-camera complement, At the Line' scorebug f...

08/05/2026

Ratings Roundup: NBCs Derby Coverage Hits All-Time High; 1st Round of NBA, NHA Playoffs Up Big

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

08/05/2026

A Mother's Day Toast to Joan Rubinsky in Theater Camp

Molly Gordon and Ben Platt appear in Theater Camp. (Courtesy of Searchlight Pictures) By Lucy Spicer Her character is the beloved founder of the AdirondACTS...

08/05/2026

Cyma Forma & Bambounou unveil RND synth

One-button synth generates random four-track ideas Cyma Forma and French artist Bambounou have announced RND synth, a compact hardware synthesizer built aro...

08/05/2026

Tasty Chips GR-2 granular synthesizer

Portable four-layer granular and sampling instrument Tasty Chips have announced the GR-2, a new granular synthesizer and sampling instrument that combines e...

08/05/2026

SUPERBOOTH 2026: Polyend Drums

Video Show Report Video of SUPERBOOTH 26: Polyend Drums Polyends big announcement for Superbooth 2026 is the Drums, a new drum machine that features both ...

08/05/2026

Native Instruments to be acquired by inMusic

Deal agreed as NI enters new chapter Native Instruments CEO Nick Williams has announced that a definitive agreement has been signed for the company to be ac...

08/05/2026

SUPERBOOTH 2026: Erica Synths Bullfrog Drums

Video Show Report Video of SUPERBOOTH 26: Erica Bullfrog Drums The Bullfrog Drums is the latest collaboration between Erica Synths and Richie Hawtin, and ...

08/05/2026

Play Snooker: Cueing Up the Future So Every Frame Counts

In our latest blog, Tim Pearson reflects on the recent launch of Play Snooker, the new digital home of snooker by the World Professional Billiards and Snooker A...

08/05/2026

G&D KVM-over-IP Plugin for Netgear AV Simplifies Deployments

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Riedel to Support Glasgow 2026 as Official Connectivity I...

Riedel Communications today announced its return as a sponsor of the Glasgow 2026 Commonwealth Games, where the company will serve as the Official Connectivity ...

08/05/2026

Miri V410 Encoder-Decoder Wins 2026 NAB Show Product of t...

For the second straight year, Miri Technologies Inc. has been honored with a pair of coveted awards at the broadcast, media and entertainment industry's pre...

08/05/2026

Nine Alumni Nominated for Tony Awards

Nine Alumni Nominated for Tony Awards More than 20 alumni contributed to this year's Tony-nominated productions. May 7, 2026 By Tori Donahue Boston Co...

08/05/2026

Report: Rise of Video Podcasts Prompts Hybrid Approach

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

U.K. Military Broadcaster Taps Synamedia for Digital Platform

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Gayle Benson To Receive NAB Leadership Foundation Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Dems Blast FCC Disney Probe As 'Egregious Abuse of Power'

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Liberty University on why broadcast technology isn't just a technical investment, it's a human one

Liberty University on why broadcast technology isn't just a technical invest...

08/05/2026

COW Jobs: UGC, On-Camera Video Content

COW Jobs: UGC, On-Camera Video Content Brie Clayton May 7, 2026 0 Comments UGC, On-Camera Video Content April 17, 2026Documentary Editor - US,......

08/05/2026

For Dogs' Sake! Pete Wicks returns with more heart-warming rescue journeys

Pete reunites with Dogs Trust for a fourth series and a two-part overseas special London, Friday 8th May 2026: The award winning factual entertainment series P...

08/05/2026

Riedel to Support Glasgow 2026 as Official Connectivity Integration Provider

Wuppertal May 8, 2026 Riedel to Support Glasgow 2026 as Official Connectivity Integration Provider Riedel Communications today announced its return as a spons...

08/05/2026

Netflix Announces Standalone Sequel to Global Hit 'La Palma'

Back to All News Netflix Announces Standalone Sequel to Global Hit La Palma Entertainment 08 May 2026 GlobalDenmarkFinlandNorwaySweden Link copied to clipb...

08/05/2026

Say hello to ICG Belfast

ICG is excited to share news of our official launch in Northern Ireland, marking a significant milestone in the agency's growth. Led by Digital Marketing M...

08/05/2026

Investing in smart metering to close London's water gap

Over the past ten years, Thames Water, in partnership with Arqiva, has installed more than 1.2 million smart meters, creating one of the most extensive advanced...

07/05/2026

Sudan Digital Investigation Hub launches to support journalists navigating disinformation in conflict

Journalists reporting on Sudan are working in one of the most complex and fast-m...

07/05/2026

Victory+ CEO Neil Gruninger on the Impact of the Dallas Cowboys Deal, Creator-Led Content, and Free In-Market Access for Fans

Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...

07/05/2026

SVG Students To Watch: Ella Peterson, University of Illinois

From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production In the ...

07/05/2026

NAB 2026: Cobalt Digital Wins Two Future Best of Show Awards

Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...

07/05/2026

Scripps National Spelling Bee Revamps Broadcast; Mina Kimes to Host, Embassy Rows Michael Davies to Produce

ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...

07/05/2026

MUBI Selects Bitmovin as Cloud VOD Encoding Partner

Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...

07/05/2026

NBCUniversal Telemundo Enterprises and U.S. Soccer Extend Spanish-Language Media Rights Through 2030

NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...

07/05/2026

Angel City Football Club and Victory+ Announce Regional Broadcast Partnership

Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...

07/05/2026

Spiideo Launches AI Highlights for Automated Highlight and Clip Creation

Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...

07/05/2026

Leostream Announces Unified HPC Remote Access Ecosystem for Post-Production and Enterprise Workflows

Leostream Corporation has announced a unified remote access ecosystem for high-p...