Sony Pixel Power calrec Sony

Super Bowl LVIII: For the First Time, Game and Halftime Show Will Deploy the Same Sound System

09/02/2024

Super Bowl LVIII: For the First Time, Game and Halftime Show Will Deploy the Same Sound System The sound will be bigger and bassier than ever By Dan Daley, Audio Editor

Friday, February 9, 2024 - 9:59 am

Print This Story | Subscribe

Story Highlights

When Super Bowl LVIII kicks off on Sunday (broadcast on CBS, streamed on Paramount+, Slimed on Nickelodeon), viewers at home and fans in the stands will hear the game's sound through the same PA system that will amplify eight-time Grammy Award-winner Usher's halftime performance. It's the first time the same temporarily installed music PA system will be used as the sound for both the game's play and the entertainment performances.

ATK Audiotek, acquired by Clair Global in 2021, has designed and managed the halftime show's sound system for 26 years, usually rolling onto the field a separate music-PA system loaded on eight carts. This dedicated system would also be connected to the venue's installed PA system, which would be used as delay speakers to cover the upper reaches of seating, becoming an extension of the temporary music system for entertainment applications.

Multiple-Grammy winner Usher says he has been preparing for his Super Bowl Halftime Show moment for 30 years.

Last year, however, the roll-out grass field at State Farm Stadium in Glendale, AZ, prevented use of the carts: it couldn't be moved fast enough to accommodate the quick change necessary to assemble the performance stage midfield. For the first time, then, ATK had to fly the music system, but it still adhered to the practice of connecting with the stadium's existing installed sound system for delay speakers.

This year, Allegiant Stadium has the same kind of roll-out field, again preventing the use of speakers on carts. In this case, though, ATK will fly an entirely new temporary L-Acoustics K2 system, and it will be used for both the halftime music show and the game's announcements and other sound elements.

We're flying the entire PA again, except this year we're not augmenting the house system, says Kirk Powell, engineer in chief, ATK, who is working his 22nd Super Bowl production. Last year, we augmented what already existed; we just added clusters to the existing system. This year, we flew a completely separate PA system for the first time.

The existing house PA, a JBL VLA system, will be available for emergency paging needs, he adds.

Implementing the temporary sound system had its own challenges, due largely to Allegiant Stadium's roofing, which is made of thin ETFE material. It's a cable-type ceiling, so you're limited in where you can put clusters and things of that nature, Powell explains, adding, The rigging and cable management was also a challenge, as was amplifier placement.

Hip-Hop Takeover Continues In the fourth year of the NFL's multi-year deal with rap mogul Jay-Z and his Roc Nation production company, Usher's show at Allegiant follows Rihanna's appearance at State Farm Stadium; the 2021 show at Raymond James Stadium in Tampa featuring The Weeknd; the 2022 show with Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, and Eminem; and the 2020 appearances of Shakira and Jennifer Lopez, with guest appearances by Bad Bunny, J Balvin, and Emme Mu iz at Miami Gardens (a show that earned a Primetime Emmy and four nominations).

As the line-ups suggest, the shows have provided for progressively larger numbers of subwoofers to accommodate the bass-heavy rap and hip-hop genres. That includes 16 L-Acoustics K1 extended-low-frequency boxes and 48 KS28 subs all flown, buttressed by a complement of 16 Clair Cohesion 218 subs on the field. They'll join a system comprising 212 K2 boxes flown from the roof rigging and managed by System Engineer Chris Daniels. Signal distribution will be over a Dante network using Focusrite RedNet D64, D16R, and A16R interfaces. Shure Axient Digital will be the main wireless-microphone system on the field, managed by Cameron Stuckey, RF engineer, Professional Wireless Services.

Quick Switch From Game to Music Although the system is larger than last year's, mainly on the low end, the fact that it will already be in place will help smooth the switch to music for the halftime show. However, it still requires a team of 100-plus temporary audio-team workers to make the system transitions precise. The team will be supporting the core ATK team of Powell, show mixers Alex Guessard and Dave Natale working on a pair of DiGiCo Quantum338 consoles, monitor mixer Tom Pesa on an SD5, and game-sound mixer Jack Bowling on the stadium's installed Yamaha PM3 desk. All are Super Bowl Halftime Show veterans.

The sound system got its first use at Monday's Opening Night event at the stadium, Powell says, where hundreds of media folks interviewed Super Bowl players and coaches in their only public appearance in Las Vegas before Super Bowl Sunday. It was also the only time the two teams would be together in one location prior to taking the field for the Big Game.

He notes that deployment of the NFL OnePass app will allow fans in the stands to tune into any of the dozen podiums in simultaneous use on the field, even as only one of the podiums at any given time could be pumped through the PA system: That's just one more cool way that sound is being used for the Super Bowl. It's another way that fans are engaged.

And viewers can expect a rather sharp halftime show by a performer who's in the middle of his second Las Vegas residency, who says he has studied what has become the ultimate gig in the ongoing convergence between sports and entertainment.

I've watched every performer, analyzing how they maximized those 12 minutes, Usher told Billboard this week, citing Michael Jackson's 1993 performance as the halftime show's inflection
LINK: https://www.sportsvideo.org/2024/02/09/super-bowl-lviii-for-the-first-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

02/02/2026

SBS's High-Flying Drama The Airport Chaplain casts Hugo Weaving alongside The Pitt's breakout star Shabana Azeez

SBS's High-Flying Drama The Airport Chaplain casts Hugo Weaving alongside Th...

02/02/2026

CALL TO PARTICIPATE AT THE SERIES MANIA FORUM 2026

The National Film and Video Foundation (NFVF), in partnership with the French Institute of South Africa (IFAS), is calling for applications from experienced Sou...

02/02/2026

Inside the Avionics That Make Artemis II Possible: How L3Harris Units Drive the Space Launch System

Photo Credit: NASA. Space Launch System (SLS) rocket and Orion Spacecraft rollou...

02/02/2026

ESPNs deal for NFL Network Gets Regulatory Approval

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

Hewshott Entering New Era as Daniel Lee Transitions to G...

Hewshott, an industry leading global AV, IT, Theatre, and Acoustics consultancy firm has completed a global transition with current UK Managing Director, Daniel...

02/02/2026

Public Media Management Names LTN as Technology Partner f...

Public Media Management (PMM) today announced LTN as the technology partner for PMM Cloud, its new managed, cloud-based master control solution purpose-built fo...

02/02/2026

Big Academic Investments in Virtual Production Fuel Adoption

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

Audiences Can Expect Seamless Viewing From Milan-Cortina

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

NBC Olympics Will Take Audio to New Heights in Milan-Cortina

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

XR Acquires Telly Traffic to Bolster UK Advertising Opera...

XR, the leading platform powering advertising operations, today announced the acquisition of Telly Traffic, a UK-based business affairs specialist with nearly t...

02/02/2026

Big Blue Marble Becomes Launch Partner for the AWS Europe...

Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, has become a launch partne...

02/02/2026

Bergerac S2 teaser released, ahead of return to U and U&DRAMA in Spring

Teaser available to view HERE Damien Molony as Jim Bergerac Ahead of the hotly anticipated return of Bergerac to U and U&DRAMA in the Spring, a teaser has bee...

02/02/2026

Rohde & Schwarz reshapes mid-range market with new 44 GHz FPL spectrum analyzer and 40 MHz real-time analysis

Rohde & Schwarz reshapes mid-range market with new 44 GHz FPL spectrum analyzer ...

02/02/2026

Cesc Gay's New Film Premieres March 27 on Netflix

Back to All News Cesc Gays New Film Premieres March 27 on Netflix Entertainment 02 February 2026 GlobalSpain Link copied to clipboard Download the first i...

02/02/2026

DPA is proud to join the Audiotonix mix

In addition to DPA Microphones, the company will also be acquiring Wisycom and Austrian Audio. The acquisition is now being filed for regulatory approval and sh...

02/02/2026

Arvato Systems launches a flexible and standardized billing solution

Arvato Systems launches a flexible and standardized billing solution New SAP S/4HANA Utilities master system combines standardization, economies of scale, and...

31/01/2026

Spotify Celebrates the 2026 Best New Artist Nominees During a Star-Studded Party in L.A.

Spotify's annual Best New Artist celebration returned to Los Angeles last ni...

31/01/2026

US Navy Selects L3Harris Red Wolf for Precision Attack Strike Munition Program

The Navy's Air Test and Evaluation Squadron (HX) 21 launch a Long Range Attack Missile from an AH-1Z off coast of Virginia in late 2025. This demonstration ...

31/01/2026

creativespace 3 0 5 Simplifies Creative Workflows with In...

DigitalGlue, creator of the award-winning creative.space Platform, has announced the release of creative.space OS 3.0.5, the latest software update within the ...

31/01/2026

ES Broadcast Hire sends out kit for major February sporti...

ES Broadcast Hire, the long-established hire arm of ES Media Group, has spent the last few months busily preparing and sending out high-quality equipment for a ...

31/01/2026

ISE: Sony Electronics Launches BRAVIA Professional Displays BZ-P Series

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

Fox Sports Details FIFA World Cup 2026 Broadcast Schedule

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

ISE: LYNX Technik Debuts New 4-Channel 12G-SDI Fiber Converters

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

PBS Promotes Scott Nourse to Chief Technology Officer

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

2026 Sundance Film Festival Announces Award Winners

Top L-R: The Friend's House is Here, Josephine, The Lake, Bedford Park, Who Killed Alex Odeh? Second Row L-R: Take Me Home, American Pachuco: The Legend of...

30/01/2026

Dnyada her 14 kiiden biri Trk mzii dinliyor

Spotify, Haziran ay sonunda kadar stanbul'da yeni bir ofis a aca n ve T rkiye pazar n y netmek zere yeni bir atama ger ekle tirdi ini duyurdu. Bu kaps...

30/01/2026

Artemis II Wet Dress Rehearsal: Taking Things Into the Home Stretch

The Artemis II wet dress rehearsal will simulate the launch countdown, fully loading fuel and verifying systems ahead of the first SLS and Orion crewed flight....

30/01/2026

Copper Leaf Media Merges With Dimension PR

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

MXL: Aligning Broadcast Production With Software

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

Grass Valley and NETGEAR Partner to Accelerate Enterprise...

Grass Valley , the leading technology provider for live production solutions, and NETGEAR Inc. (NASDAQ: NTGR), a global leader in network solutions, today anno...

30/01/2026

tvONE Appoints Amit Singh as Regional Sales Manager for I...

tvONE, a leading video processor, signal distribution technology and media server developer, announces the expansion of Amit Singh's role to Regional Sales ...

30/01/2026

Mike Aiton Brings Stories to Life with NUGEN Audio

With a career that spans four decades across television, film and post-production, Freelance Sound Designer and Post-production Sound Mixer Mike Aiton has built...

30/01/2026

DPA Showcases its Complete Wireless Microphone Ecosystem...

DPA Microphones will feature its new, fully integrated wireless microphone ecosystem, designed to let audio professionals work faster, cleaner and with total co...

30/01/2026

Ventum Tech and Emergent Announce a Strategic Partnership...

As the Middle East continues to accelerate investment in next-generation media, broadcast, and immersive content technologies, Ventum Tech today announced a str...

30/01/2026

MRMC Broadcast to Highlight High-Precision Motion Control...

Mark Roberts Motion Control (MRMC), a Nikon company and global leader in robotic camera systems, today announced its participation at Integrated Systems Europe ...

30/01/2026

Peacock Hits 44 Million Subs, Lost $552 Million in Q4

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

ATSC Board Leadership Re-Elected For 2026

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

MRC Issues Final Digital Advertising Auction Transparency Standards

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

CBS Atlanta Launches New Weekday Morning News Show with AR/VR Set

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 Conference

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 C...

30/01/2026

Student Spotlight: Sriram Narayanan

Student Spotlight: Sriram Narayanan The classical pianist shares his experience growing up with a language disability and finding his voice through music. Ja...

30/01/2026

2026 Media Industry Trends to Watch: Change is Your Competitive Advantage

Heading into 2026, the pace of change across radio, TV, and digital media is reaching an inflection point. Audience behaviors continue to evolve, measurement mo...

30/01/2026

VEON Partners with MindBridge to Enhance Financial Analytics, Audit and Internal Controls with Augmented Intelligence Capabilities

30 Jan 2026 VEON Partners with MindBridge to Enhance Financial Analytics, Audit...

30/01/2026

Introducing the NEW Techtel.tv! | FEB 5% OFF Offer

Introducing the NEW Techtel.tv! | FEB 5% OFF Offer 30 Jan Written By Suzanne Costello Our Website & Online Store: Now Unified for a Seamless Experience.We&#...

30/01/2026

Easels at the ready! All new judging line up for series 13 of Portrait Artist of the Year

Friday 30 January 2026 Easels at the ready! All new judging line up for series ...

30/01/2026

Britain can switch off terrestrial TV in the 2030s, with targeted support to close the digital divide

Friday 30 January 2026 Britain can switch off terrestrial TV in the 2030s, with...