Sony Pixel Power calrec Sony

Super Bowl LVIII: For the First Time, Game and Halftime Show Will Deploy the Same Sound System

09/02/2024

Super Bowl LVIII: For the First Time, Game and Halftime Show Will Deploy the Same Sound System The sound will be bigger and bassier than ever By Dan Daley, Audio Editor

Friday, February 9, 2024 - 9:59 am

Print This Story | Subscribe

Story Highlights

When Super Bowl LVIII kicks off on Sunday (broadcast on CBS, streamed on Paramount+, Slimed on Nickelodeon), viewers at home and fans in the stands will hear the game's sound through the same PA system that will amplify eight-time Grammy Award-winner Usher's halftime performance. It's the first time the same temporarily installed music PA system will be used as the sound for both the game's play and the entertainment performances.

ATK Audiotek, acquired by Clair Global in 2021, has designed and managed the halftime show's sound system for 26 years, usually rolling onto the field a separate music-PA system loaded on eight carts. This dedicated system would also be connected to the venue's installed PA system, which would be used as delay speakers to cover the upper reaches of seating, becoming an extension of the temporary music system for entertainment applications.

Multiple-Grammy winner Usher says he has been preparing for his Super Bowl Halftime Show moment for 30 years.

Last year, however, the roll-out grass field at State Farm Stadium in Glendale, AZ, prevented use of the carts: it couldn't be moved fast enough to accommodate the quick change necessary to assemble the performance stage midfield. For the first time, then, ATK had to fly the music system, but it still adhered to the practice of connecting with the stadium's existing installed sound system for delay speakers.

This year, Allegiant Stadium has the same kind of roll-out field, again preventing the use of speakers on carts. In this case, though, ATK will fly an entirely new temporary L-Acoustics K2 system, and it will be used for both the halftime music show and the game's announcements and other sound elements.

We're flying the entire PA again, except this year we're not augmenting the house system, says Kirk Powell, engineer in chief, ATK, who is working his 22nd Super Bowl production. Last year, we augmented what already existed; we just added clusters to the existing system. This year, we flew a completely separate PA system for the first time.

The existing house PA, a JBL VLA system, will be available for emergency paging needs, he adds.

Implementing the temporary sound system had its own challenges, due largely to Allegiant Stadium's roofing, which is made of thin ETFE material. It's a cable-type ceiling, so you're limited in where you can put clusters and things of that nature, Powell explains, adding, The rigging and cable management was also a challenge, as was amplifier placement.

Hip-Hop Takeover Continues In the fourth year of the NFL's multi-year deal with rap mogul Jay-Z and his Roc Nation production company, Usher's show at Allegiant follows Rihanna's appearance at State Farm Stadium; the 2021 show at Raymond James Stadium in Tampa featuring The Weeknd; the 2022 show with Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, and Eminem; and the 2020 appearances of Shakira and Jennifer Lopez, with guest appearances by Bad Bunny, J Balvin, and Emme Mu iz at Miami Gardens (a show that earned a Primetime Emmy and four nominations).

As the line-ups suggest, the shows have provided for progressively larger numbers of subwoofers to accommodate the bass-heavy rap and hip-hop genres. That includes 16 L-Acoustics K1 extended-low-frequency boxes and 48 KS28 subs all flown, buttressed by a complement of 16 Clair Cohesion 218 subs on the field. They'll join a system comprising 212 K2 boxes flown from the roof rigging and managed by System Engineer Chris Daniels. Signal distribution will be over a Dante network using Focusrite RedNet D64, D16R, and A16R interfaces. Shure Axient Digital will be the main wireless-microphone system on the field, managed by Cameron Stuckey, RF engineer, Professional Wireless Services.

Quick Switch From Game to Music Although the system is larger than last year's, mainly on the low end, the fact that it will already be in place will help smooth the switch to music for the halftime show. However, it still requires a team of 100-plus temporary audio-team workers to make the system transitions precise. The team will be supporting the core ATK team of Powell, show mixers Alex Guessard and Dave Natale working on a pair of DiGiCo Quantum338 consoles, monitor mixer Tom Pesa on an SD5, and game-sound mixer Jack Bowling on the stadium's installed Yamaha PM3 desk. All are Super Bowl Halftime Show veterans.

The sound system got its first use at Monday's Opening Night event at the stadium, Powell says, where hundreds of media folks interviewed Super Bowl players and coaches in their only public appearance in Las Vegas before Super Bowl Sunday. It was also the only time the two teams would be together in one location prior to taking the field for the Big Game.

He notes that deployment of the NFL OnePass app will allow fans in the stands to tune into any of the dozen podiums in simultaneous use on the field, even as only one of the podiums at any given time could be pumped through the PA system: That's just one more cool way that sound is being used for the Super Bowl. It's another way that fans are engaged.

And viewers can expect a rather sharp halftime show by a performer who's in the middle of his second Las Vegas residency, who says he has studied what has become the ultimate gig in the ongoing convergence between sports and entertainment.

I've watched every performer, analyzing how they maximized those 12 minutes, Usher told Billboard this week, citing Michael Jackson's 1993 performance as the halftime show's inflection
LINK: https://www.sportsvideo.org/2024/02/09/super-bowl-lviii-for-the-first-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

18/07/2026

More Than Just a Game: FIFA World Cups Lance Brass Breaks Down Stadium Production & Entertainment

Topics include pre-match ceremonies, live performances, the tournament's fir...

18/07/2026

As the Final Approaches, FIFA and HBS Take Stock of a World Cup That Rewrote the Production Playbook

When FIFA and HBS set out to produce the 2026 FIFA World Cup, the numbers alone ...

18/07/2026

IK Multimedia add Brown Panel Signature Collection to TONEX

Captures nine sought-after Fender amps IK Multimedia's latest TONEX expansion captures a selection of nine rare Brown Panel' Fender amps that were ...

18/07/2026

Frap Tools update the Magnolia

Latest batch ships alongside firmware update Since being unveiled at Superbooth 2025, Frap Tools' debut polysynth has been met with widespread praise, a...

18/07/2026

Netflix Viewing Hit Record 97 Billion Hours in First Half of 2026

Share Copy link Facebook X Linkedin Bluesky Email...

18/07/2026

YouTube's Creative Ecosystem Contributed $60 Billion to U.S. GDP

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

SVG GameDay, Ep. 24: Mercedes-Benz Stadiums Cole Gallagher - Supporting Shows in the ATL

In-venue and creative video staffers at the professional and collegiate level ha...

17/07/2026

Brooklyn Bowl Williamsburg Stagehands Vote to Join IATSE Local 4

Production workers at Brooklyn Bowl's Williamsburg location voted 15-1 to join IATSE Local 4. The bargaining unit covers 24 production workers at the venue,...

17/07/2026

DAZN and ADI Predictstreet Announce Exclusive Global Prediction Market Partnership

DAZN and ADI Predictstreet have announced an exclusive global strategic partners...

17/07/2026

Zixi and Comcast Technology Solutions Announce Integration for C-Band Satellite Replacement

Zixi and Comcast Technology Solutions (CTS) have announced a strategic integrati...

17/07/2026

Professional Fighters League Announces Multi-Year Partnership with ESPN in Brazil

Professional Fighters League (PFL) has announced a multi-year partnership with E...

17/07/2026

Spectrum Business Launches Spectrum TV Control Pro for Multi-Screen Venue Management

Spectrum Business has announced Spectrum TV Control Pro, a centralized app-based...

17/07/2026

Clark Wire and Cable Appoints Rick Fernandez as Latin American Representative

Clark Wire and Cable has announced that Rick Fernandez, Managing Director of Axxion Consulting, will serve as Independent Manufacturers Representative for Centr...

17/07/2026

TikTok, NBA, and WNBA Announce Multi-Year Global Content Partnership

TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-ga...

17/07/2026

MSG Entertainment Files Defamation Lawsuit Against Wired Over July 9 Article

Company alleges article contained false and misleading claims regarding customer data...

17/07/2026

Ratings Roundup: Argentina-England Semifinal Breaks Records for FOX; MLB All-Star Game Is Most Watched Since 2018

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

17/07/2026

American Pachuco Gives a Legend of Stage and Screen His Due

(L-R) Edward James Olmos, Luis Valdez, Lou Diamond Phillips and Lupe Valdez attend American Pachuco: The Legend Of Luis Valdez Premiere during the 2026 Sundan...

17/07/2026

Sonuscore introduce Elysion Elements

Full engine access with reduced soundset Sonuscore have steadily been introducing a selection of reduced-cost and free versions of their flagship products r...

17/07/2026

Arturia AstroLab Silver & KeyLab Mk3 Ultra

Two new special-edition models revealed Over the past week, Arturia have launched special-edition versions of both their premium MIDI controller and stage p...

17/07/2026

Dirk Ulrich reacquires Plugin Alliance & Brainworx

Original founder now back at the helm In a message posted on his personal social media accounts, Dirk Ulrich has announced that both Plugin Alliance and Bra...

17/07/2026

Legendary presenter Anton Enus to sign off from SBS World News after 27 years with the network

Legendary presenter Anton Enus to sign off from SBS World News after 27 years wi...

17/07/2026

Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS

Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS 17 July, 2026 Media releases England v Argentina attracted a Total TV reach of a...

17/07/2026

Spectrum Simplifies Control Of Multiple TVs At Bars, Restaurants

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Foundry Releases SmartRoto for Nuke

Foundry Releases SmartRoto for Nuke Brie Clayton July 17, 2026 0 Comments Spline-based AI powered plugin accelerates time-consuming rotoscoping, helping...

17/07/2026

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio

A Short Documentary About a Giant Pencil Edited with DaVinci Resolve Studio Brie Clayton July 17, 2026 0 Comments SBIFF jury award winner finished fro...

17/07/2026

Wheatstone to Feature Virtual Mixing Platform at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Trump Threatens Networks Over Speech Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

Lightware Sustainability Report Details Product Efficienc...

Lightware has published its second voluntary Sustainability Report, showing how energy efficiency, product longevity and responsible material use are increasing...

17/07/2026

Foundry Unlocks Professional-Grade AI for VFX with Gripta...

Creative software developer Foundry today announced Griptape Enterprise, a new tier of the Griptape AI workflow orchestration platform, extended to meet the str...

17/07/2026

Foundry Releases SmartRoto for Nuke

Creative software developer Foundry today announced the availability of SmartRoto, a new AI-powered plugin upgrade for Nuke, NukeX, Nuke Studio, and Nuke Indie ...

17/07/2026

The Final Release of Blackmagic Fairlight Live is Now Available!

The Final Release of Blackmagic Fairlight Live is Now Available! Brie Clayton July 16, 2026 0 Comments Fairlight Live is a new audio mixer designed fo...

17/07/2026

Leveraging All of Entertainment's IP

Leveraging All of Entertainment's IP Andy Marken July 16, 2026 0 Comments Nobody ever wins the games. Period. There are survivors. There\s no win...

17/07/2026

Few mics are trusted on an antique Stradivarius copy 4099 is

From intimate acoustic settings to large-scale festival stages, her focus has remained constant: preserving the true natural voice of the violin in every perfor...

17/07/2026

RT Radio 1 continues its summer of stories, music, sport and conversation

New and returning series, live festival broadcasts, powerful documentaries and major sporting moments headline RT Radio 1's summer schedule RT Radio 1 is...

17/07/2026

NVIDIA Vera Rubin Maximizes Intelligence per Dollar for Post-Training Workloads - a Key Metric for Agentic AI

Think of a professional athlete. What separates elite performers is what happens...

17/07/2026

Dith, Jacqui and Louise bring hurling fans together ahead of the All-Ireland Finals

Up For The Match - Live From Croke Park this Saturday at 8pm on RT One and RT ...

17/07/2026

DiscoverIreland.ie announced as official show sponsor of The Traitors Ireland series 2

RT Commercial has today announced DiscoverIreland.ie, as sponsor of The Traitor...

16/07/2026

Business Innovation Synergizer: Grants of up to 30,000 for media organisations

Media organisations with tested plans for new products, services or revenue models can now apply for grants of up to 30,000 through the Business Innovation Syn...

16/07/2026

SVG Students To Watch: Kaden Sherman, Albany State University

This recent graduate and Georgia native has turned an early fascination with live production into a growing passion for camera work In the live-sports-video in...

16/07/2026

TNDV Marks First Year of Aspiration 35 Cinematic Production Truck

TNDV is marking the first anniversary of Aspiration 35, a mobile production truck built around ARRI Alexa 35 Live camera systems. Over its first year, the truck...

16/07/2026

ATSC Releases First Major Revision to A/85 Audio Loudness Recommended Practice Since 2013

ATSC has completed a major revision to its A/85 Recommended Practice: Techniques...

16/07/2026

FloSports Named Exclusive Global Media Partner for 2026 CrossFit Games

FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in S...

16/07/2026

Sennheiser Releases Spectera Firmware 1.4 and Command Button

Sennheiser has released firmware version 1.4 for its Spectera wireless system and announced the Spectera Command Button (Cat. No. 701014). The update adds comma...

16/07/2026

ESPN and Southwestern Athletic Conference Announce Multi-Year Media Rights Agreement Through 2030-31

ESPN and the Southwestern Athletic Conference (SWAC) have announced a multi-year...

16/07/2026

Audio-Technica Releases 20 Series Control Application for Elgato Stream Deck

Audio-Technica has announced the 20 Series Control Application, a Stream Deck plug-in for compatible Audio-Technica USB microphones. The application is compatib...

16/07/2026

SSL Live L550 Plus Consoles Power Audio Production for The Voice France Season 15

The fifteenth season of The Voice - La plus belle voix on TF1 used four Solid St...