TRIBECA X Announces 2025 Speaker Lineup And Official Award Selections

May 12th, 2025 Press Materials Available Here

TRIBECA X Announces 2025 Speaker Lineup And Official Award Selections

Bryan Cranston, Paris Hilton, Lena Waithe, Kenneth Cole, Steve Zahn, and Chazz Palminteri Join Top Business Leaders Mattel CEO Ynon Kreiz, Mastercard CMO Raja Rajamannar, Ally Financial CMO Andrea Brimmer, and Kraft Heinz CMO Todd Kaplan at June 9-10 Event in NYC

Tribeca X Expands Year-Round with Activations at TIFF, the Emmys, and Art Basel Miami Beach, Establishing Itself as a Premier Platform for Brand Storytelling Across Entertainment and Marketing

Tribeca X Passes Available at TribecaFilm.com

New York, NY, May 12, 2025 - Tribeca X, the Tribeca Festival's flagship program for brand-driven storytelling, today announced its speaker lineup and official selections for the Tribeca X Awards. Taking place June 9-10 at Spring Studios, the event convenes top talent from Hollywood, advertising, and business for two days of high-impact conversations and networking at the intersection of creativity, commerce, and culture. The program continues to solidify its position as the premier destination for C-suite executives, CMOs, and marketers looking to shape the future of storytelling and brand engagement. The 2025 Tribeca Festival is presented by OKX.

This year's lineup showcases how entertainment powerhouses and influential brands are redefining storytelling by blending Hollywood craft with marketing strategy:

Bryan Cranston, Emmy-winning actor and co-founder of Dos Hombres, shares his journey from Breaking Bad to brand building, emphasizing authenticity and craft in both film and business.

Paris Hilton, Co-founder and CEO of 11:11 Media, and company President & COO Bruce Gersh unpack creator-led storytelling, community building, and the evolving landscape of modern brand engagement.

Steve Zahn and Rick Gomez, co-Founders of Macaroni Art Productions, and Chef Ouita Michel, all based in Lexington, Kentucky, speak about the incomparable production experience in Lexington and the episodic series YOU BELONG HERE.

Kenneth Cole, fashion icon and founder of the Mental Health Coalition, reflects on four decades of using fashion as a platform for storytelling, activism, and social impact.

Lena Waithe, Emmy-winning writer, producer, and founder of Hillman Grad, records a special live episode of her hit podcast Legacy Talk, exploring storytelling as a tool for preserving Black cultural memory and shaping inclusive narratives in Hollywood.

Haider Rafique, CMO of OKX, and actor Chazz Palminteri present Mild Mild West, a first-of-its-kind Western that fuses crypto and cinema in a groundbreaking cross-industry collaboration.

Ynon Kreiz, Mattel CEO, on scaling legacy through culturally relevant brand storytelling.

Raja Rajamannar, CMO of Mastercard, shares insights on how brands are transforming into experience curators by blending innovation, entertainment, and emotional connection.

Previously announced speakers include brand leaders Kraft Heinz CMO Todd Kaplan on evolving legacy brands through real-time, consumer-first marketing; Ally Financial CMO Andrea Brimmer on championing equity and impact through bold investment in women's sports; Kansas City Chiefs Chief Media and Marketing Officer Lara Krug on leveraging fandom and storytelling to redefine brand expansion.; and 72andSunny CEO Evin Shutt on how optimism, purpose, and bold storytelling power a creative edge.

In today's ever-changing media landscape, brands have evolved from sponsors to storytellers, said Jane Rosenthal, Co-Founder and CEO of Tribeca. Tribeca X is a unique platform where creative visionaries and industry leaders converge to drive innovation, spark meaningful dialogue, and influence the cultural agenda.

In a major expansion, Tribeca X is going year-round. Activations in 2025 will appear at high-profile cultural moments-including the Toronto International Film Festival (TIFF), the Emmys (in partnership with The Female Quotient), and Art Basel Miami Beach-offering storytellers and marketers new platforms to connect, collaborate, and launch bold creative work.

Tribeca X is scaling to meet the moment. Our year-round expansion positions Tribeca X as the leading platform where entertainment and marketing come together to shape what's next, said Chris Brady, President, Global Chief Commercial Officer of Tribeca Enterprises. Building on the strength of our signature two-day program at the annual Tribeca Festival, this year, we're activating at global tentpoles like TIFF, the Emmys, and Art Basel Miami Beach to foster new opportunities for meaningful connection, creative experimentation, and industry impact with a highly influential community of marketing and entertainment leaders.

Tribeca X also announced the official selections for its Tribeca X Awards, recognizing the most creative and culturally impactful work across seven categories: Feature Film, Short Film, Episodic Series, Commercial Spot, Content Creator/Influencer Collaboration, Audio/Podcast and Games & Immersive.

This year's selections feature work from the following brands, a testament to the evolving art and influence of brand storytelling: Akris, Apple, Arc'teryx, Audible, BioWare, Brilliant Labs, British Airways Cityflyer, Coca-Cola, Delta Air Lines, Diageo, DIZA, Electronic Arts, Flonase, Fordham University, Haleon & Sensodyne, Human Rights Campaign, Invisalign, Kate Spade New York, Kenneth Cole, Louis Vuitton, Mejuri, Montefiore, Netflix, NFL, Nike, Oatly, Playstation Studios, Reporters Without Borders Germany (RSF), Sephora, Sesame Workshop, Shondaland, Supercell, UberEats, Uniqlo, Team Kentucky/VisitLEX and Wicked/NBC Universal.

This year's jury includes: Creative Entrepreneur & Partner at FundamentalCo Jenna Lyons; CMO at UnitedMasters Inc. Chaucer Barnes; Global Head of Consumer Marketing for Canva

LINK:	https://www.tribecafilm.com/press-center/festival/press-releases/tribe...
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