
May 12th, 2025 Press Materials Available Here
TRIBECA X Announces 2025 Speaker Lineup And Official Award Selections
Bryan Cranston, Paris Hilton, Lena Waithe, Kenneth Cole, Steve Zahn, and Chazz Palminteri Join Top Business Leaders Mattel CEO Ynon Kreiz, Mastercard CMO Raja Rajamannar, Ally Financial CMO Andrea Brimmer, and Kraft Heinz CMO Todd Kaplan at June 9-10 Event in NYC
Tribeca X Expands Year-Round with Activations at TIFF, the Emmys, and Art Basel Miami Beach, Establishing Itself as a Premier Platform for Brand Storytelling Across Entertainment and Marketing
Tribeca X Passes Available at TribecaFilm.com
New York, NY, May 12, 2025 - Tribeca X, the Tribeca Festival's flagship program for brand-driven storytelling, today announced its speaker lineup and official selections for the Tribeca X Awards. Taking place June 9-10 at Spring Studios, the event convenes top talent from Hollywood, advertising, and business for two days of high-impact conversations and networking at the intersection of creativity, commerce, and culture. The program continues to solidify its position as the premier destination for C-suite executives, CMOs, and marketers looking to shape the future of storytelling and brand engagement. The 2025 Tribeca Festival is presented by OKX.
This year's lineup showcases how entertainment powerhouses and influential brands are redefining storytelling by blending Hollywood craft with marketing strategy:
Bryan Cranston, Emmy-winning actor and co-founder of Dos Hombres, shares his journey from Breaking Bad to brand building, emphasizing authenticity and craft in both film and business.
Paris Hilton, Co-founder and CEO of 11:11 Media, and company President & COO Bruce Gersh unpack creator-led storytelling, community building, and the evolving landscape of modern brand engagement.
Steve Zahn and Rick Gomez, co-Founders of Macaroni Art Productions, and Chef Ouita Michel, all based in Lexington, Kentucky, speak about the incomparable production experience in Lexington and the episodic series YOU BELONG HERE.
Kenneth Cole, fashion icon and founder of the Mental Health Coalition, reflects on four decades of using fashion as a platform for storytelling, activism, and social impact.
Lena Waithe, Emmy-winning writer, producer, and founder of Hillman Grad, records a special live episode of her hit podcast Legacy Talk, exploring storytelling as a tool for preserving Black cultural memory and shaping inclusive narratives in Hollywood.
Haider Rafique, CMO of OKX, and actor Chazz Palminteri present Mild Mild West, a first-of-its-kind Western that fuses crypto and cinema in a groundbreaking cross-industry collaboration.
Ynon Kreiz, Mattel CEO, on scaling legacy through culturally relevant brand storytelling.
Raja Rajamannar, CMO of Mastercard, shares insights on how brands are transforming into experience curators by blending innovation, entertainment, and emotional connection.
Previously announced speakers include brand leaders Kraft Heinz CMO Todd Kaplan on evolving legacy brands through real-time, consumer-first marketing; Ally Financial CMO Andrea Brimmer on championing equity and impact through bold investment in women's sports; Kansas City Chiefs Chief Media and Marketing Officer Lara Krug on leveraging fandom and storytelling to redefine brand expansion.; and 72andSunny CEO Evin Shutt on how optimism, purpose, and bold storytelling power a creative edge.
In today's ever-changing media landscape, brands have evolved from sponsors to storytellers, said Jane Rosenthal, Co-Founder and CEO of Tribeca. Tribeca X is a unique platform where creative visionaries and industry leaders converge to drive innovation, spark meaningful dialogue, and influence the cultural agenda.
In a major expansion, Tribeca X is going year-round. Activations in 2025 will appear at high-profile cultural moments-including the Toronto International Film Festival (TIFF), the Emmys (in partnership with The Female Quotient), and Art Basel Miami Beach-offering storytellers and marketers new platforms to connect, collaborate, and launch bold creative work.
Tribeca X is scaling to meet the moment. Our year-round expansion positions Tribeca X as the leading platform where entertainment and marketing come together to shape what's next, said Chris Brady, President, Global Chief Commercial Officer of Tribeca Enterprises. Building on the strength of our signature two-day program at the annual Tribeca Festival, this year, we're activating at global tentpoles like TIFF, the Emmys, and Art Basel Miami Beach to foster new opportunities for meaningful connection, creative experimentation, and industry impact with a highly influential community of marketing and entertainment leaders.
Tribeca X also announced the official selections for its Tribeca X Awards, recognizing the most creative and culturally impactful work across seven categories: Feature Film, Short Film, Episodic Series, Commercial Spot, Content Creator/Influencer Collaboration, Audio/Podcast and Games & Immersive.
This year's selections feature work from the following brands, a testament to the evolving art and influence of brand storytelling: Akris, Apple, Arc'teryx, Audible, BioWare, Brilliant Labs, British Airways Cityflyer, Coca-Cola, Delta Air Lines, Diageo, DIZA, Electronic Arts, Flonase, Fordham University, Haleon & Sensodyne, Human Rights Campaign, Invisalign, Kate Spade New York, Kenneth Cole, Louis Vuitton, Mejuri, Montefiore, Netflix, NFL, Nike, Oatly, Playstation Studios, Reporters Without Borders Germany (RSF), Sephora, Sesame Workshop, Shondaland, Supercell, UberEats, Uniqlo, Team Kentucky/VisitLEX and Wicked/NBC Universal.
This year's jury includes: Creative Entrepreneur & Partner at FundamentalCo Jenna Lyons; CMO at UnitedMasters Inc. Chaucer Barnes; Global Head of Consumer Marketing for Canva
North America Stories
17/06/2025
TYSONS, Va. Tegna is embarking on a notable expansion of its already substantial local news programming by launching live and on-demand local newscasts from 7 t...
17/06/2025
WASHINGTON One of Charles Francis Jenkins' many accomplishments the 1925 wireless transmission of moving images between the U.S. Navy's research facilit...
17/06/2025
STAMFORD, Conn. Charter Communication's Spectrum has announced the fifth class in its Spectrum Scholars program. As part of the program, a group of 15 colle...
17/06/2025
LI GE, Belgium The Royal Belgian Football Association (RBFA) has selected EVS's Xeebra video review system to power its new centralized VAR (Video Assistant...
17/06/2025
TVTech is adding a new Industry Experts feature to its monthly webinars, beginning with the Remote Production Transition Accelerates webinar Tuesday (June 1...
17/06/2025
NEW YORK TelevisaUnivision has expanded its use of EDO's TV measurement platform to include consumer behavioral measurement of TV ads on ViX, TelevisaUnivis...
17/06/2025
BALTIMORE Sinclair is reporting what it is calling record-breaking growth and best-season-to-date ratings for its free, over-the-air multicast networks, Charg...
16/06/2025
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
16/06/2025
TYSONS, Va. Tegna Inc. is embarking on a notable expansion of their already substantial local news programming by launching live and on-demand, local newscasts ...
16/06/2025
Netflix has announced that it is expanding its global programmatic ad offerings by partnering with Yahoo DSP. This will enable brands to buy Netflix advertising...
16/06/2025
NEW YORK In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today announced a new integration that gi...
16/06/2025
ATLANTA, BALTIMORE, CINCINNATI and IRVING, Texas The four major broadcast groups behind the ATSC 3.0-based EdgeBeam Wireless datacasting joint venture today nam...
16/06/2025
BURLINGTON, Mass. Avid today announced an extended agreement with Amazon MGM Studios to integrate Avid's Media Composer and Avid NEXIS on Amazon Web Service...
16/06/2025
Maxon, maker of powerful, approachable software for creators working in 2D and 3D design, motion graphics, visual effects, gaming and more, today announced the ...
16/06/2025
Alfalite, the only European manufacturer of LED displays, announces the launch of SKYPIX RGBW & IM, a new series of ceiling-mounted LED panels designed specifi...
16/06/2025
Save 40% or More on All Ivory II Collections!From now through June 30th, enjoy huge savings on all Ivory II Piano Collections. Our biggest discounts ever are be...
16/06/2025
Behind The Broadcast Booth, Ep. 3: Golf. My Future. My Game. Founder and CEO Cra...
16/06/2025
The REMI Revolution Is Here: How Remote Production Technology in Esports Pioneer...
16/06/2025
From Super Bowl to Indy 500, New Orleans Artist Frenchy' Captures Energy of...
16/06/2025
NFL Films Enhances Post Studio With Dolby Atmos Audio Forty-three channels of audio enable the facility to migrate to immersive By Dan Daley, Audio Editor
Mo...
16/06/2025
SVG New Sponsor Spotlight: Storj's David Colantuoni on Expanding Cloud-Based...
16/06/2025
Grass Valley 4K Cameras Head to Greece for View Master Events' New OB Truck By Ken Kerschbaumer, Editorial Director
Monday, June 16, 2025 - 2:33 pm
Pri...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...