[Image via Light Field Lab]
Despite VR technology rapidly increasing in capability and adoption, it's still not enough for those seeking shared experiences and freedom from glasses and goggles. That demand has seen entrants to the market touting holographic display capabilities but most options have failed to make serious inroads and enjoy commercial success.
Now, holographic ecosystem developer Light Field Lab and OTOY, a software company specialising in cloud graphics, aim to change all that with a recent announcement that they will be working together to promote holographic display technologies. Or in their words: make the Star Trek Holodeck a Reality .
The partnership will use Light Field Lab's headgear-free holographic displays and OTOY's ORBX Technology, an open source and royalty free format for rendering media and real time graphics on Light Field Lab's displays.
At the same time entertainment and media company Endeavor and science fiction specialist Roddenberry Entertainment are spearheading development of original content, with OTOY's RealTime Rendering and Light Field Lab's display technologies.
Content development is being led by Ariel Emanuel, CEO of Endeavor, and Rod Roddenberry, CEO of Roddenberry Entertainment and executive producer of Star Trek: Discovery.
Emanuel said in a statement: OTOY has created the capture, rendering and streaming technology for the industry to transition to holographic content development, as well as the RNDR blockchain for IP rights and distribution.
We're excited to use this platform to bring true holographic content to Light Field Lab's displays, which will give consumers unbelievable experiences, without the burden of 3D glasses or VR headsets.
Light Field Lab says its initial prototype modules will scale to form larger holographic video walls with hundreds of gigapixels of light field for fully immersive holographic experiences. On the OTOY side, the software company says its blockchain GPU compute network [RNDR] will provide the scale to make rendering holographic content for the experiences widely available for the first time. Light Field Lab started demonstrating holographic prototypes with OTOY-rendered content earlier this year to industry stakeholders including Endeavor, Roddenberry Entertainment and Richard Kerris, former CTO of Lucasfilm and Advisor to OTOY.
I see a lot of display technology marketed as 3D holograms said Kerris in a statement. However, most of the things I see are actually just gimmicks. The holographic displays being developed by Light Field Lab, with OTOY's 3D content, truly does have the potential to be the game changer we've been waiting for. The combination of breakthroughs in both rendering and display technologies could very well mark the beginning of a next-gen media revolution.
Kerris continued: Your eyes freely focus on holographic objects without the need to wear glasses to see the 3D. The experience is unlike anything I've experienced and gives me hope on seeing their vision of the holodeck eventually come true.
Both Light Field Lab and OTOY say they will target professional and consumer markets - alongside an end-to-end content creation and distribution ecosystem.
And for Rod Roddenberry, the project is personal. The concept of the Holodeck was extremely important to my father as well as the Star Trek Universe, he said about his late father, Gene Roddenberry, the creator of Star Trek.
I want to see Star Trek's technologies made real, and for the very first time, now believe that a real Holodeck is no longer limited to science fiction. Although it's early days, my father would be beyond excited to know his vision is coming into reality thanks to OTOY's trailblazing light field rendering, and the revolutionary holographic display systems created at Light Field Lab.
Keep an eye out as the developers promise a number of upcoming projects and campaigns that will demonstrate the partnership in action.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
[Image via Light Field Lab]
