On the Gridiron: While SoFi Stadium Remains Empty, Los Angeles Chargers Refine Production Workflows Fans are enjoying in-stadium visuals, sounds through the HomeTurf app By Kristian Hernandez, Associate Editor Monday, October 12, 2020 - 2:28 pm
Print This Story | Subscribe
Story Highlights
Many professional sports have opted for a return to play inside a sanitized bubble. Not the NFL. Without skipping a beat, the league is soldiering on with regular-season games in all 30 stadiums across the country. Similar to our At the Ballpark series, On the Gridiron examines the new routines, habits, and production philosophies of in-venue personnel on any given Thursday, Sunday, or Monday.
Prior to the start of the 2020 regular season, NFL fans were given the gift of SoFi Stadium in Los Angeles. In one of the many disappointments that have come this year, the Los Angeles Chargers opened their new home (and have continued to play) without any fans in the stands. The in-venue team has turned the situation into a positive by refining production strategy and getting comfortable with the new control room.
[Our season opener] was surreal, says Pete Soto, VP, fan experience/executive producer, Bolt Productions, Los Angeles Chargers. It felt like a rehearsal in a lot of ways, but it still had that same excitement of NFL football. And it's really no kind of a feeling that can capture that game-day feeling. So it was weird, but it was fun at the same time. It felt good to get it back up on the headset.
MORE ON THE GRIDIRON INTERVIEWS
Atlanta Falcons Acclimate to Evolving Set of COVID-19 Policies at Mercedes-Benz Stadium
Minnesota Vikings Adjust Content Approach at High-Tech U.S. Bank Stadium
How the Kansas City Chiefs Celebrated Super Bowl LIV, Displayed Moment of Unity Before 2020 Season Opener
Carolina Panthers' Mike Bonner Gets Settled in New Role Amid Interesting Circumstances
Indianapolis Colts Facilitate Remote Radio Broadcasts of Away Games from Lucas Oil Stadium
Baltimore Ravens Adjust In-Game Operations To Feed More Content to Digital, Social Platforms
After Busy Offseason, Denver Broncos Welcome Limited Fans Back to Empower Field at Mile High in Week 3
San Francisco 49ers Production Team Shifts Gears To Engage the Players
Jacksonville Jaguars Reflect on In-Stadium Fans During Week 1, Connecting With Duval' Community
Without Raucous Crowds, New Orleans Saints Adapt to a Quiet Mercedes-Benz Superdome
Anxiously Waiting: SoFi Stadium Opens to Empty Stands
A look at the Chargers' control room during their season opener vs. Kansas City
Throughout the team's 61-year history, the Chargers haven't experienced a quieter stadium opener than the game vs. the Kansas City Chiefs on Sunday, Sept. 20. It's an unfortunate start for a venue poised to host a hefty number of Rams and Chargers games as well as international events like the Opening/Closing Ceremonies of the 2028 Summer Olympics.
Without patrons in the lower and upper bowls, the authentic game-day feeling is hard to replicate, and Soto understood this challenge for a professional of his pedigree. As senior director, game presentation, AMB Sports + Entertainment Group, he helped usher Atlanta's Mercedes-Benz Stadium in Atlanta into the NFL fold. He and Los Angeles Chargers VP, Broadcast and Operations, Jason Cothern (who was director, stadium operations, at Mercedes-Benz Stadium), realized that the 2020 opener was unique.
I told Jason that this was probably the most relaxed opening event I've ever had in my career, because our show was way less complex, says Soto. We're 10%-15% where we would be for a regular show.
In terms of broadcast and in-venue technology, the new control room is supporting both 4K and HDR capabilities. With the schedule lacking preseason games, the team used the down time to learn the new workflows and troubleshoot any issues before fans arrive for the first time.
Technologically speaking, this control room is phenomenal, says Soto. We had some technical issues, but our games have been very smooth. Our show at the stadium is a little bit different nowadays because we do it more in service of the players by giving them the things that they want.
HomeTurf: Second-Screen Experience Brings In-Stadium Prompts to Fans' Homes The crew is following COVID-19 protocols, including separating workspaces with plexiglass dividers.
Although fans aren't physically in the venue to cheer for their favorite team, the production team is bringing all the fixings and trimmings to living rooms around the country. In an attempt to maintain that bond and connection, the franchise developed HomeTurf presented by Bud Light. Through this app, fans can experience exclusive content that would normally be seen on the 70,000-sq.-ft. double-sided videoboard that is currently the largest in sports.
We're really trying to take advantage of it because [the app] takes the in-game show and puts it on your phone or iPad, say Soto. [For example], when we score a touchdown, the cannon goes off on your device, so we're trying to make it an interactive experience.
In addition to graphics, sounds, and other in-venue elements, HomeTurf is providing opportunities for fans to get in touch with former players and Hall of Famers who made an indelible mark on the organization.
We had [former Chargers running back] LaDainian Tomlinson in the chat room for the season opener, Soto adds. He joined again for the Panthers game during Week 2. For road games, we're going to have [former tight end] Antonio Gates join us. We're also giving away some prizes, so it's a nice companion to have while you're watching the game on TV.
The Ones Who Get It Done: Notable Names of Chargers' Production Team During Sofi Stadium's inaugural season, it takes an entire team t
