Vodafone Taps Amagi to Launch Turnkey FAST Offering on Gi...

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced that Vodafone selected it as a technical service provider and content aggregator for its new FAST (Free Ad-supported Streaming TV) initiative, launched by Vodafone Germany last month.

The agreement positions Amagi as Vodafone s strategic partner for FAST, providing a mix of technology, coordinating channel delivery, and monetizing content on Vodafone's platforms. Vodafone Germany announced the launch of the first seven FAST channels on GigaTV on 3 July 2025.

This engagement is being delivered through Amagi's FASTKit solution an end-to-end framework for launching and scaling FAST services with minimal platform lift. The FASTKit model intends to bring together Amagi's cloud infrastructure, content operations, metadata, and EPG packaging, ad monetization, and access to a curated marketplace of FAST-ready content. The channels are integrated into Vodafone's latest generation of GigaTV set-top boxes, with dedicated slots in the Electronic Program Guide (EPG) and no additional app required.

Emma Jones, Global Head of Content, Vodafone Group, This partnership underscores our priority to broaden content choice efficiently. Amagi's cloud-native FAST origination and distribution services enable us to introduce new channel line-ups swiftly, manage inventory centrally, and deliver a consistent experience to our customers.

Sridhar Sinnasamy, Sr. Vice President and business leader for FASTKit at Amagi, said, This is a milestone FASTKit deployment for us in Europe one that aims to combine technology, content operations, and monetization as a fully managed solution. Vodafone's launch in Germany demonstrates how platforms can scale FAST quickly and effectively when the foundation is right. With Amagi's FASTKit, we aim to help partners accelerate time-to-market, reduce operational friction, and unlock new revenue streams all while delivering a compelling viewing experience.

Amagi provides cloud-managed video infrastructure for live, on-demand, and OTT TV. The company has a presence in the EMEA markets, and its clients include some of the world's biggest names in the Media and Entertainment industry.

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