![](//www.4rfv.com/images/no_image.jpg)
ICG delivered strong results for construction client Hamilton in a campaign to engage with housing associations, local councils and major contractors.
Hamilton wanted to promote its services and expertise in response to the Government's Social Housing Decarbonisation Fund - a multi-billion pound fund to decarbonise social housing stock over a 10 year period.
An integrated strategic marketing campaign was created and delivered to place Hamilton in front of key decision makers.
To start, we created a campaign look and feel' that was a subtle shift from the company's core branding.
We built a dedicated section on the website with key information and case studies as well as downloads including a new brochure and a fact sheet about funding specifications.
We also commissioned photography of Hamilton's current projects to demonstrate its experience and expertise across the UK.
Having already built an engaged audience on Hamilton's social media channels, we got to work ramping up posting and during the first three months, followers increased across all channels with an organic reach of more than 11,000 and over 1,000 engagements. Alongside this, a highly targeted paid campaign on LinkedIn was seen almost 200,000 times.
Email marketing aimed at local authorities and housing associations as well as procurement specialists at major contractors generated open rates of 51 per cent with a click through rate of 47 per cent - more than double industry averages.
We targeted prospects by leveraging Google's precise audience targeting technology and maximised visibility across the Google Ads network.
We generated 68,000 impressions - the number of times the Google ads were seen - throughout the first three months and website visits increased by 89 per cent.
We also collaborated with industry sector magazines to send newsletters which generated a reach of more than 121,000 and 4,200 e-shot clicks.
Robert Storton, Managing Director at Hamilton, said: There is a wealth of government funded opportunities in the construction industry and we wanted to ensure that we were getting in front of the right audiences at the right time.
We've been working with ICG for a number of years and together we have elevated the Hamilton brand and built a solid online and social media presence through a mixture of activity.
With the deadline for the latest round of funding approaching, we tasked the teams with really ramping up efforts, with a clear focus on highlighting our experience and capabilities to key decision makers.
The results have been incredible in a very niche market and we've had great feedback.
We understand the importance of keeping up this momentum as new waves of funding, such as the Social Housing Decarbonisation Fund and the Building Safety Fund continue in 2024.
It is an exciting time for Hamilton and we're looking forward to seeing more great results from the team at ICG.
Europe Stories
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
26/07/2024
Last month, Spotify's annual Songs of Summer predictions made their return, ...
26/07/2024
Summer is peak season for some of our favorite sports and events. Whether you're rooting for the home team at the ballpark or cheering for your country as i...
26/07/2024
Nine talented young professionals completed their vocational training at SGL Carbon in Meitingen from the beginning of June to mid-July, achieving an overall gr...
26/07/2024
It provides multi-voltage output (14.4V, 28V, and 48V) through two XLR4 outputs and one XLR3, offering power to cameras, monitors, and lighting equipment
By Je...
26/07/2024
The lawsuit submitted by investor Scott Baker claims the deal would cost Paramount shareholders $1.65 billion
By Jenny Priestley
Published: July 26, 2024
...
26/07/2024
True-crime documentary, The Body Next Door to launch on Sky Documentaries and NO...
25/07/2024
At Spotify, we aim to bring great audiobooks to as many listeners as possible, i...
25/07/2024
events
Youre reading:
Optocore and CMI to co-host two-part Fibre Masterclass
Optocore and their Australian distribution partner CMI Music & Audio are jo...
25/07/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
25/07/2024
TVBEurope's sits down with Sotiris Salamouris, chief technology officer at OBS and Intel's EMEA chief technology officer, Jean-Laurent Philippe, to hear...
25/07/2024
John Schur, president, solutions group at Telos Alliance, explains why sound is just as important as video when covering a major sporting event
By Contributor ...
25/07/2024
From VR headsets to volumetric video, the Video Labs team at InterDigital give us some insight into how we might watch (and produce) the Games of the future
By...
25/07/2024
Writing exclusively for TVBEurope, Digital TV Group CTO Alex Buchan details a 5G Broadcast demo by TDF in the run-up to the Games
By Contributor
Published: J...
25/07/2024
TVBEurope catches up with WBD Sports Scott Young to hear how the broadcaster is ...
25/07/2024
Matthew Williams-Neale, VP of marketing, Appear, explains how broadcasters efforts are ensuring the excitement of live sports can be enjoyed sustainably, settin...
25/07/2024
How ITV Content Services brought classic films, including Carry on Henry and That Riviera Touch, back to the screen in glorious HD
By Contributor
Published: ...
25/07/2024
Sky launches The Attention Index', a new report, tracking how people watch ...
25/07/2024
25 Jul 2024
VEON to release 2Q 2024 trading update on 8 August 2024 Amsterdam, 25 July 2024 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digi...
25/07/2024
As part of our Corporate Social Responsibility (CSR), Technicolor India, in coll...
25/07/2024
Today Apple announced it will train all Apple Developer Academy students and mentors on technologies and tools that take advantage of artificial intelligence (A...
25/07/2024
Leagues Cup, the first in-season club tournament in North America across all men's professional sports, begins tomorrow, July 26, and MLS Season Pass will b...
25/07/2024
RT has rights to broadcast the 2024 Olympic Games in the Republic of Ireland only. RT is not permitted to broadcast the 2024 Olympic Games in Northern Ireland...
24/07/2024
UKTV has commissioned The Young Midwives of Essex (8x60) from Firecracker Films (Stacey Dooley Sleeps Over, Emma Willis: Delivering Babies). This brand-new docu...
24/07/2024
Building anticipation ahead of a new album release is one of the most important ways for artists to ensure its success. But in today's music landscape, gain...
24/07/2024
Join Calrec at IBC 2024 | September 13 -16 | Hall 8 Stand C47 | RAI Amsterdam We're looking forward to meeting up with customers and partners at this year...
24/07/2024
All award entrants will get a placard at the show for display, with winners receiving a further placard to display their success
By TVBEurope Staff
Published...
24/07/2024
July 24, 2024
Paris, France - Technicolor Group, a pioneer in the cinematic world, proudly celebrates over a century of transforming the film industry through ...
24/07/2024
In this edition of Inside Scoop, we are excited to shine a light on Prasanta Maiti, a dedicated member of the Technicolor family for over a decade. Join us as w...
24/07/2024
Nominees announced for the Sky Arts AwardsThe Sky Arts Awards will take place at The Roundhouse on 17 September, broadcast live on Sky Arts and on Freeview in t...
24/07/2024
Comscore To Announce Second Quarter 2024 Financial ResultsRESTON, VA, July 24, 2024 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
24/07/2024
Technicolor Group, a pioneer in the cinematic world, proudly celebrates over a c...
24/07/2024
This post is also available in:
Deutsch (German)
Located in the heart of the Taiwanese capital, the new Taipei Dome is an indoor arena designed to accommodat...
24/07/2024
Commenting, Director-General of RT , Kevin Bakhurst said:
RT welcomes today&...
23/07/2024
UKTV has commissioned brand-new Pete Wicks: For Dogs' Sake (4x60') for free-to-air entertainment channel U&W, and recently rebranded free streaming serv...
23/07/2024
Brussels was the location of our third Thomson Talks with Madhav Chinnappa held on 25 June 2024, focused on the specific subject of AI/News & Regulation. Four k...
23/07/2024
Today, we announced our second quarter 2024 earnings. Led by healthy subscriber gains, improved monetization, and record profitability, Spotify reported
Month...
23/07/2024
Idag publicerar Spotify sina finansiella resultat f r andra kvartalet 2024. Med stark kning av antalet premiumanv ndare, f rb ttrad int ktsgenerering och rekor...
23/07/2024
Home chevron_right News & Events chevron_right News chevron_right Clear-Coms Intercom Solutions Transform RAIs Broadcasting Capabilities
Clear-Coms Inter...
23/07/2024
Ahead of this years FilmLight Colour Awards, jury member Jax Harney, founder and...
23/07/2024
The BBC said it is running a number of Gen AI innovation pilots that will identify where there is real audience and operational value to be gained
By Jenny Pri...
23/07/2024
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2024
Our accomplished team at MPC have released a quartet of showstopping showreels highlighting their extraordinary VFX work across the globe.
MPC Showreel 2024 Sh...
23/07/2024
Sky News Podcast Electoral Dysfunction announces UK tourTuesday 23 July 2024
Sky News podcast Electoral Dysfunction has announced it will be going on tour this...
23/07/2024
SAN JOSE, Calif. - July 23, 2024 - Harmonic (NASDAQ: HLIT) today announced that Paragould Municipal Utilities in Arkansas, has selected Harmonic's industry-...
23/07/2024
News - 23 July 2024 09:25
Eutelsat validates MAINDATA's SFN Boost for DVB...
23/07/2024
AVERAGE AUDIENCE UP OVER 200,000 ON LAST YEAR'S FINAL
Clare's thrilling...
23/07/2024
Facebook
Twitter
LinkedIn
Order intake: 10.8 billion, up 26% ( 23% on an organic basis1)
Order book: 47 billion, a new record high
Sales: 9.5 billion...
22/07/2024
Portraits of Joe Swash, Chris Kamara and Angela Barnes created using scrap car parts
Portraits of Joe Swash, Chris Kamara and Angela Barnes made entirely of sc...
22/07/2024
UKTV has commissioned The Real Midwives of Essex (8x60) from Firecracker Films (Stacey Dooley Sleeps Over, Emma Willis: Delivering Babies). This brand-new docu-...