
Founder and CEO of the San Francisco-based 360 Designs, Alx Klive sees a lucrative future for Virtual Reality (VR). Although it is still in its infancy, Klive believes 360-degree live streaming of sports, concerts and other live events is the next advancement for the entertainment industry. Founded in 2015, 360 Designs manufactures high-end professional 360-degree cameras, rigs, and live streaming solutions for VR. The company serves top broadcasters, and Internet and production companies, and has recently had its cameras at Coachella, a range of music and film events at SXSW, and the OSCARS capturing professional-quality VR video.
Klive's creative ventures also include web publishing, a Create your own TV Channel web application and an early crowdsourcing project to document the world in 24 hours at the turning of the Millennium. He has a background in reporting and videography, and turned to Video Devices and its PIX-E5 4K recording monitors when seeking a solution to help 360 Designs make VR production simpler and more reliable.
We were already familiar with Sound Devices audio gear, and discovered the PIX-E Series while looking for a robust, portable 4K capture solution, says Klive. We were attracted to the PIX-E5, in particular, because its small form factor can be integrated well with our high-end VR camera rigs.
360 Designs has been using large numbers of PIX-E5 recorders on its custom higher resolution VR rigs. We're able to build the recorders directly into the rig, typically using cheese plates, and use SDI to capture the uncompressed output from the cameras, adds Klive. We wanted reliable 4K Apple ProRes 422 HQ recording. In a standard configuration, we're capturing one 4K camera per PIX-E recorder, and we build custom wiring looms to bring SDI and power to each recorder. We've also created a remote control system that allows us to trigger all of the recorders at once. We really appreciate the file naming options with the PIX-E5, and the ability to save and load settings across different devices has been a big time saver. We're typically using a lot of recorders at once, so this aspect was key for us.
Klive says the optional SpeedDrive mSATA USB drives for the PIX-E devices have proved to be lightning fast and highly practical. We're now using them in our company as fast thumb drives, and have even used them for overnighting large files to clients and other team members.
Reliability, build-quality, and robust locking connections were what initially attracted 360 Designs to the PIX-E Series. We've since grown to appreciate the depth of the user interface and features, such as having real buttons as opposed to touch sensitive ones, says Klive. They are built really well. When you are running ten or more recorders at once, and every one is critical to your production, you really need that confidence. For field use, the PIX-Es are a tough product to beat.
360 Designs recently had a client that wanted to achieve very high VR video resolutions through a custom VR camera rig, and deliver test footage in a short timeframe. We employed a large number of Blackmagic Design Micro Studio 4K cameras, and by running the same number of PIX-E5 recorders, we achieved a perfect result without any trouble. We had used PIX-E5s before on smaller rigs, but configuring and running the number we did for this client was a challenge. I don't feel we could have done it reliably without the ability to save and load settings across the different recorders. The rig we used had to travel with all the recording monitors pre-mounted. We were very happy with how they performed on the project.
Beyond on-rig use, 360 Designs has also used its PIX-E5s in other applications, notably deploying them to record ISO feeds from each camera on a live 360 event production. The company also has used them for various monitoring applications.
Founded in 1998, Sound Devices, LLC, designs both Sound Devices audio products and Video Devices video products. Sound Devices offers portable audio mixers, digital audio recorders and related equipment for feature film, episodic television, documentary, news gathering, live-event, and acoustical test and measurement applications. Video Devices offers digital video monitors, recorders and related products that address a range of video productions, including fast-paced studio applications, live sports, and events, as well as mobile, TV, film, and documentary productions.
The Sound Devices, LLC, headquarters is located in Reedsburg, Wisconsin. Additional offices are located in Madison, Wisconsin, Chicago, and Berlin. For more information, visit the Sound Devices and Video Devices websites: www.sounddevices.com and www.videodevices.com.
###
Most recent headlines
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
15/12/2025
CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...
15/12/2025
BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
Space42 and Cobham Satcom completed the full range of advanced terminals for the...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
12/12/2025
Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...
12/12/2025
BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...
12/12/2025
The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...
12/12/2025
LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...
12/12/2025
DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...
12/12/2025
LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...
12/12/2025
SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
12/12/2025
Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...