NAMM 2020 - Luna touches down
18/01/2020
We first received some sketchy details on UAs new Luna recording system in December, enough to write a short advance item for the News section in Sound On Sounds February print edition. But one of the things that puzzled us was that UA were reluctant to the point of inscrutability to describe their system as a DAW, which rather threw us. From the little we knew, Luna was computer-based, could record and mix multiple channels simultaneously, and could host virtual instruments and processors. Frankly, we thought, if it looks like a DAW and works like a DAW... then surely there was an existing three-letter acronym that would describe it quite nicely, beginning with D and ending with AW?
Video of Universal Audio Luna - NAMM 2020
Well, Luna is here at last, and clearly, it IS a DAW. But as Universal Audio explain in the detailed interview conducted by SOS Features Editor Sam Inglis at NAMM yesterday (linked above), there is a little more to it than that. Firstly, its designed to work solely with UAs existing Apollo and Arrow DSP-enhanced Thunderbolt audio interfaces, with the exception of the older Apollo FireWire and Apollo Twin USB. In fact, from later this Spring, Luna is going to be shipping with every single recent Apollo sold, completely free. Because the application will be completely tied to UAs own hardware, the integration between the software, hardware, the interfaces DSP and UAs existing armoury of well-regarded plug-ins promises to be extremely tight - something which isnt always the case with other DAW systems composed of software, hardware and processing from completely different manufacturers. As a further result, UA can also claim that recording with Luna is an analogue-style experience, because Luna users can now benefit from the low-latency recording approach already offered by UAs DSP-enhanced interfaces.
The Minimoog emulation - one of the first Luna instruments to be made available for the new Luna environment.
So whats in it? Luna is a full production environment which offers non-linear recording and editing with a fairly standard-looking DAW tracking window. It will record, edit and output MIDI, has built-in mixing and routing, and will host and run virtual instruments - a first for the company, which has always been highly regarded for it emulated processing plug-ins, but has never supported VIs per se. Luna, however, not only ships with emulations of analogue tape and Neve summing circuitry - so far, so 2010s - but also comes with Luna-specific instruments which run not on the UAD DSP, but natively on the host computer, although they will not be usable by third-party plug-in hosts. At launch, the so-called Luna instruments amount to Minimoog and grand piano emulations, and Shape - a multi-layered virtual instrument plug-in offering real instrument sounds based on samples, an emulated synth engine, and orchestral content from Spitfire Audio. Theres plenty more detail on the composition of the system in the linked video interview above.
Ravel, the grand piano Luna instrument announced alongside the Luna system.
Can this prove popular? Is it madness to launch a completely new DAW in 2020? Well, the biggest objection weve heard about Luna so far at NAMM 2020 and on forums since the launch (aside from the fact that theres no news on any kind of PC version - certainly at launch Luna will be Mac-only) is that established users wont want to unlearn their existing favourite DAW and start from scratch with Luna. This will undoubtedly be true for some people, but UA are clearly hoping that their attractive plug-in offerings and cleverly designed DSP interfaces will swing such users over time, now that they are all integrated into one production environment. And we think it likely that UA are also playing a long game. Offering such a versatile system for free with the interfacing hardware new users have to buy anyway is likely to be an irresistible proposition for many; we can imagine that lots of teenagers who are just getting into audio production on a computer in 2020 will be immediately attracted by the idea of obtaining a complete software production environment and instrument host free with their audio interface. And in (say) five years, those users could form a significant slice of UAs future customer base.
Of course, the success of Luna will depend on the user experience, about which its difficult to form a lasting judgement at present. We look forward to trying out the system in a few weeks!
http://www.uaudio.com
LINK: | https://www.soundonsound.com/news/namm-2020-luna-touches-down... |
See more stories from soundonsound |
Europe Stories
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
25/04/2024
Opinion: charting a cloud driven future
M2A Medias Matt Hughes asks, is it time for news broadcasting to shift to the cloud? By Contributor Published: April 25, 2024 M2A Media's Matt Hughes ...
25/04/2024
Czech mates
The writer and director of a hit Czech series tell Robert Shepherd about their approach to portraying real-life Pakistani kidnappings on the small screen, while...
25/04/2024
Molinaire Creative Group opens new Liverpool facility
Notorious DIT will work with the Liverpool Film Office to increase opportunities for regional talent By Matthew Corrigan Published: April 25, 2024 Notorio...
25/04/2024
Unlock the potential of automated node-based and no-code media workflows at MPTS 2024
Published On: April 25th, 2024 data-orig-src=https://www.sgo.es/wp-content/upl...
25/04/2024
Explore the Future of VR 180 Storytelling with Dolce Mia and Mistika VR
Published On: April 25th, 2024 data-orig-src=https://www.sgo.es/wp-content/uploads/Dolce-Mia-Header-image.png width=1040 height=533 class=lazyload wp-image-0 ...
25/04/2024
IBM Transforms the Storage Ownership Experience with IBM Storage Assurance
LONDON, UK, April 25, 2024 IBM (NYSE: IBM) today announced new storage capabilities that give clients choice and control in the data center to maximise perfor...
25/04/2024
Socio-ecological impact through reuse of IT hardware
Social and Ecological Impact through Reuse of IT Hardware Social & green IT: Arvato Systems and AfB Securing three jobs for people with disabilities Savings...
25/04/2024
AMATEUR DRAMA TAKES CENTRE STAGE AS RT ALL IRELAND DRAMA FESTIVAL LAUNCHES IN THE ABBEY THEATRE
Amateur drama took centre stage as the All Ireland Drama Festival was officially...
25/04/2024
AI-assisted optronics: an unprecedented European project to increase combat perception capabilities
Facebook Twitter LinkedIn The European Commission signed the Grant Agreeme...
24/04/2024
UKTV's pay TV channel Alibi joins forces with S4C and All3Media International for new legal crime drama series Mudtown
Cast set to star include Erin Richards and Tom Cullen Wednesday 24 April 2024 ...
24/04/2024
K-Hip-Hop's Biggest Names Take Center Stage on KrOWN X HAN 2024'
This month marked the return of Spotify's HAN, our collaborative program that brings the unique sounds and culture of Korean hip-hop to the world through ex...
24/04/2024
RADAR Italy Returns With 6 Artists Transforming the Country's Music Landscape
As Spotify's program to spotlight rising talent from around the world, RADAR...
24/04/2024
Spotify Partners With Les Flammes Music Awards To Celebrate French Rap
Spotify is once again teaming up with Les Flammes, the only music awards dedicated to rap, R&B, Afrobeats, and popular culture in France. Spotify helped create...
24/04/2024
Taylor Swift's THE TORTURED POETS DEPARTMENT' Becomes Spotify's Most-Streamed Album in One Week
Records smashed. History made. It's been just five days since Taylor Swift u...
24/04/2024
Authentic Perspectives
The first feature film from writer-director Shaun Seneviratne, Ben and Suzanne: A Reunion in 4 Parts depicts the struggle between love and duty as Ben (Sathya S...
24/04/2024
Melanie Georgieva Joins Panalux as Long Form Sales Director
LONDON, England (24 April 2024) Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision'...
24/04/2024
Deutsche Telekom Powers New MagentaTV Service With Broadpeak's Cloud DVR Solution
April 24, 2024 -- Deutsche Telekom Powers New MagentaTV Service With Broadpea...
24/04/2024
VEON Announces 2024 AGM and Board Nominees
24 Apr 2024 VEON Announces 2024 AGM and Board Nominees Amsterdam, 24 April 2024 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator...
24/04/2024
Rohde & Schwarz and IPG Automotive unveil a complete Hardware-in-the-Loop automotive radar test solution
Rohde & Schwarz and IPG Automotive unveil a complete Hardware-in-the-Loop automo...
24/04/2024
Nurturing a new look for Huntapac
Posted on 24 Apr 2024 Creating a contemporary brand update that reflects a company's strong heritage can often pose a challenge, yet its a task ICG embrace...
24/04/2024
2024-04-24
Beginning in May, a special Today at Apple series titled Made for Business will offer small business owners and entrepreneurs free opportunities to learn how ...
24/04/2024
Print beats other media channels to deliver largest ROI
% of profit volume % of advertising investment % of full payback % of sustained parback % of short-term payback % of immediate payback Full payback ROI S...
23/04/2024
Tackling lies online: the answer may be all in the mind
Psychology can play an important role in helping us understand what audiences respond to (Dr Jon Roozenbeek, Cambridge Social Decision-Making Lab) For newsroom...
23/04/2024
Spotify Reports First Quarter 2024 Earnings
Today, we announced our first quarter 2024 earnings. In a solid start to the year, Spotify reported Monthly Active Users grew 19% Y/Y to 615 million. Subscri...
23/04/2024
Spotify rapporterar intkter fr frsta kvartalet i 2024
Idag publicerar Spotify sina finansiella resultat f r f rsta kvartalet 2024. ret har inletts stabilt: M natliga aktiva anv ndare kade med 19 % j mf rt med f...
23/04/2024
Discover Your K-Pop Persona With Spotify's New Interactive Experience
In the last decade, as K-Pop cemented its status as a global phenomenon, Spotify has helped fans around the world keep their fingers on the pulse at every step ...
23/04/2024
Creative UK launches manifesto calling for more investment in creative R&D; revised approach to trade and exports
Entitled Our Creative Future, the manifesto calls for radical new action' t...
23/04/2024
Audiotonix secures landmark' investment
The company has secured investment from private equity firm PAI Partners, which also holds a stake in outside broadcasting company EMG By Jenny Priestley Pub...
23/04/2024
James Cameron backs Marlow Film Studios proposal
Cameron also said he recognised Marlow as a potential UK and European base for his new company, LIGHTSTORM 3D By Matthew Corrigan Published: April 23, 2024 ...
23/04/2024
IBC launches 2024 Innovation Awards with new categories
The five categories cover Content Creation, Content Distribution, Content Everywhere, Social Impact and Environment & Sustainability By Matthew Corrigan Publ...
23/04/2024
Pascal Fratellia leaves Olympics role at EBU
He played a central role in securing key broadcast rights, including the FIFA World Cup 2018 and 2022 By Matthew Corrigan Published: April 23, 2024 He pla...
23/04/2024
Discover what is new: Mistika Boutique and Ultima enhance conforming, rendering and project collaboration
Published On: April 23rd, 2024 data-orig-src=https://www.sgo.es/wp-content/upl...
23/04/2024
Rohde & Schwarz introduces new R&S SMB100B microwave signal generator for analog signal generation up to 40 GHz
Rohde & Schwarz introduces new R&S SMB100B microwave signal generator for analog...
23/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talent' award
Entries open from 1 May 31 July to colourists on any grading platform The Fil...
23/04/2024
Niels Steenstrup appointed CEO of Thales InFlyt Experience
Facebook Twitter LinkedIn We thank TK for his leadership and dedication to our customers' success. We wish him well on his retirement, said Yannick ...
23/04/2024
Thales opens a new System Testing Centre for German F126 project
Facebook Twitter LinkedIn On April 23rd 2024, Thales, the German Navy and German military procurement agency, BAAINBw (Federal Office of Bundeswehr Equipm...
22/04/2024
UKTV Ventures partners with Elder, in airtime-for-equity deal
22 April 2024 - Award-winning broadcaster UKTV has today announced it has invested in the award-winning online care marketplace, Elder, using its multi-million ...
22/04/2024
Taylor Swift's THE TORTURED POETS DEPARTMENT' Breaks Multiple Spotify Records in Less Than 24 Hours
It's a beautiful day to be a Swiftie. On April 19, Taylor Swift dropped her ...
22/04/2024
Adapting to Landscapes With LEE Filters
In this video, LEE Filters ambassador Jordan Banks ventures into Snowdonia National Park in Wales. Faced with less-than-ideal weather conditions, he adapts his ...
22/04/2024
Ross Video expands graphics portfolio with Bannister Lake Software acquisition
The Chameleon solution provides access to real-time data from a range of sources, enabling users to construct tickers, L-bars, snipes, web widgets and full fram...
22/04/2024
What happened in Vegas: 2024 edition
TVBEuropes editor Jenny Priestley highlights some of the main talking points at this years NAB Show By Jenny Priestley Published: April 22, 2024 TVBEurope...
22/04/2024
Rohde & Schwarz expands footprint in India by opening new state-of-the-art facility in Bengaluru
Rohde & Schwarz expands footprint in India by opening new state-of-the-art facil...
22/04/2024
Comscore at the 19th Annual Needham Technology, Media & Consumer Conference
Comscore at the 19th Annual Needham Technology, Media & Consumer Conference RESTON, Va., April 22, 2024 Comscore (Nasdaq: SCOR), a trusted partner for plannin...
22/04/2024
CODA Audio system is Crowning Glory for Brooklyn Cultural Hub
Crown Hill Theatre in Brooklyn, New York, officially opened its doors with a red-carpet event in early December 2023. The brainchild of entrepreneur and musicia...
22/04/2024
Cian Cobhin's An Taobh Tuathail marks 25 years on air
An Taobh Tuathail (ATT), RT Raidi na Gaeltachta's flagship alternative radio, presented by Cian C obh in show turns 25 in May 2024. The acclaimed music ...
20/04/2024
Taylor Swift's THE TORTURED POETS DEPARTMENT Breaks Multiple Spotify Records in Less Than 24 Hours
It's a beautiful day to be a Swiftie. On April 19, Taylor Swift dropped her ...
19/04/2024
Thank You for visiting us at NAB 2024!
Thank You for visiting us at NAB 2024! Thank you for joining us at the ToolsOnAir booth during NAB Show 2024! We were delighted to showcase our latest inno...