Graduation Day for PSMs Super Execs

Graduates of the 2014 EUROVISION ACADEMY Executive Programme at the IESE Campus in New York. Front row, from l to r: Mentor Shala, Sandra Sieber, Academy Business Training Manager Frederic Frantz, Kelly Bean, UCLA.. 2nd row: Atte J skel inen, Elvana Prekazi, Kai Gniffke, Bj rn L fdahl, Viara Ankova, Licinia Melilla, Petr Dvorak. 3rd row: Jan Weyrauch, Lena Allerstam, sa Paborn, Academy Head Nathalie Labourdette, Adrian Zaugg, Thomas Hinrichs, Amanda Vincent, Jochen Rausch. Back row: Kip Meyer, Bernard Rappaz

The first batch of top public service media (PSM) managers to sign up for inaugural executive programme developed by the EBU's corporate training division EUROVISION ACADEMY has graduated.

15 executives across the EBU community completed the course, which was delivered in partnership with two of the worlds top business schools, IESE in Barcelona and New York, and UCLA Anderson in Los Angeles

The class of 2014 includes:

Lena Allerstam, UR Sweden

Viara Ankova, BNT Bulgaria

Annika Biornstad, NRK Norway

Petr Dvorak, CT Czech Republic

Kai Gniffke, ARD-aktuell Germany

Thomas Hinrichs, ARD Germany

Atte J skel inen, YLE Finland

Bj rn L fdahl, SR Sweden

sa Paborn, UR Sweden

Elvana Prekazi, RTK Kosovo

Bernard Rappaz, RTS Switzerland

Jochen Rausch, WRK Germany

Mentor Shala, RTK Kosovo

Jan Weyrauch, Radio Bremen Germany

Adrian Zaugg, SRG SSR Switzerland

Head of EUROVISION ACADEMY Nathalie Labourdette congratulated the participants for their enthusiasm and dedication.

Public media are under increasing pressure to service their audiences with outstanding content on increasingly tighter budgets, said Ms Labourdette. I can only praise these managers for the commitment they have demonstrated to building innovative and healthy public media organizations that will meet the needs of today's media consumers.

SIGN UP FOR 2015

Inscriptions for the 2015 Executive Programme open in December.

UCLA professor Phillip Leslie says the course, which launches in May, is abreast of the rapidly evolving media landscape.

While digital has long been critical to media, it is now driving a rapid and profound diversification of the ways in which content is both created and consumed, Prof. Leslie said. The role of companies like YouTube is evolving fast; but the pace of change is increasing and organizations cannot assume that what works today will work tomorrow. Companies must get ahead of the changes, which present both challenges and opportunities.

Share this page on

--

LINK:	http://www3.ebu.ch/contents/news/2014/10/graduation-day-for-psms-super...
	See more stories from ebu

Most recent headlines