NARB Reviewer Says AT&T Cable Broadband Knocks Are Unsupported

A national ad self-regulatory body has asked AT&T to pull three TV commercials and pull or change a fourth that bad mouthed cable broadband and touted AT&Ts superiority, but it did find some comparative claims were supported. Comcast had complained about the ads which AT&T had defended.

That final decision came in recommendations from the National Advertising Review Board (NARB), which hears appeals of decisions by National Advertising Division (NAD) of BBB National Programs, which oversees advertising self-regulation. NARBs decisions are not binding, but come in the form of recommendations.

AT&T said it will comply but still thinks NARB was wrong to recommend modifying some AT&T Fiber ads.

Specifically, NARB said that AT&T should stop airing three ads with unsupported claims that cable broadband upload speeds arent fast enough to handle videoconferencing, as well as stop airing or modifying an ad that claimed AT&T Fiber was superior to cable for videoconferencing and overall reliability.

NARB said: [AT&T's] Special Lady' commercial inaccurately conveys the message to reasonable consumers that cable services have a high degree of unreliability in providing basic videoconferencing as a consequence of substandard upload speeds. Further, both the Super Fan' and Spanish Language' commercials portray situations where cable subscribers are unable to connect to videoconferencing.

LINK:	https://www.nexttv.com/news/narb-reviewer-says-atandt-cable-broadband-...
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