The ATFT presents entrepreneurship workshop

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The ATFT presents entrepreneurship workshop --

Fri, 11 Sep 2015 12:02

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The Association for Transformation in Film and Television (ATFT) and ABSA Centre of Entrepreneurship in Gauteng are hosting an introductory entrepreneurship workshop for television and film production companies.

As part of the ATFT s mandate to up skill members in financing and business skills, ATFT is running an accelerator programme, supported by the Department of Trade and Industry, for all the companies that have travelled with the ATFT to international film markets to date.

The ATFT accelerator program is a cohort-based programme that includes mentorship in film and developmental components and will culminate in the participants attending markets designed to advance their businesses.

This programme aims to assess the needs and challenges for black owned South African film and television production and distribution companies, to export their content and attract foreign direct investment (FDI).

The ATFT accelerator programme will address these challenges through several, combined, long-term, developmental programmes that leverage the expertise local and international professionals in various fields. These programmes plan to empower local production companies to make themselves and their products (content) ready for selected export markets and to conclude deals at those markets in an aim to generate sufficient on-going revenue.

The first preliminary workshop, leading up to the export accelerator programme, will be held in association with the ABSA Centre of Entrepreneurship in Gauteng. This workshop will explore how the centre can assist production companies as SMEs in accessing business tools and resources.

Absa runs an entrepreneurship centre in Newtown, Johannesburg, in collaboration with various private and public partners including the City of Johannesburg. This initiative is in addition to the R250 million in non-traditional lending that Absa committed to in 2013 aimed entirely at the Small and Medium Enterprise (SME) sector in South Africa. The purpose of this hub is to support entrepreneurs beyond just their financial needs.

The private and public partners involved in Absa s SME initiative include: the City of Johannesburg, Telkom, Microsoft, SARS, South African Breweries, GIBS, KPMG, MassCash, SAIPA, South African Bureau of Standards, Sustainable Entrepreneurship Accelerator and Proudly South African. The overarching objective of the Centres of Entrepreneurship is to increase cooperation in the development of small businesses through the transfer of skills such as financial literacy, knowledge sharing, mentorship, networking opportunities, infrastructure and HR expertise.

The workshop will take place on 22 September from 10h00 to 13h00 at the ABSA Centre of Entrepreneurship in Johannesburg.

To pre-register, email to zukiswa@filmandtvtransformation.org

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