
By Bailey Pennick
There's something special about the Capitol Hill space in which Northwest Film Forum operates in Seattle, Washington. It's like this old auto row building. They used to sell cars in it. The ceilings are extremely high, it's all wood floors, and it's very old, says Vivian Hua, the Executive Director of the nonprofit film and arts center. You can hear their warmth and appreciation of this safe space even through the phone.
It's just a vibe of space that, especially in places like Seattle where there's a lot of ugly new construction, there's not very many places that are like Northwest Film Forum anymore, they continue. It's true that the space itself is special, but the true magic of NWFF is its passionate community who have supported the center for nearly 27 years. Hua, who has been NWFF's Executive Director since 2018, has been part of the arts community as a filmmaker in their own right for much longer.
I am the organization's first executive director who is a person of color, and I also identify as non-binary. Hua says, recalling the sea change at NWFF in 2018. Between those things and our artistic director being promoted to her role at that time - she's a woman of color - really created this message to the community at large that made a lot of people who previously hadn't necessarily felt welcome in the space, feel like it was a space for them.
Representation and utilizing its platform for social justice has been a guiding principle for NWFF, whose mission statement says that NWFF incites public dialogue and creative action through collective cinematic experiences. The theater, which is one of Sundance Film Festival's seven Satellite Screen partners this year, has seen a shift in what its audiences want to watch ( They like serious things that make you cry. ) and to engage with.
It's also a very sort of radical community space, says Hua. I think during my tenure, and prior to that a bit, we've really been able to establish ourselves as an organization that stands up for our values around racial and social justice in a way that's very explicit.
In the summer of 2020 these values were put to the test in a real way during the Black Lives Matter protests in Seattle. We didn't have a choice to not very vocally stand up for Black Lives Matter because we were literally within the protest zone - and we are also housed next door to the police, Hua recalls.
We opened our doors shortly after the barricades were removed - that kept people from being out of our space - and opened [NWFF] up to citizen journalists and let people recharge their batteries there and rest when needed. We also helped document livestream protests just because we knew that a lot of them got taken down without warning and we wanted to preserve that history. So, I think we saw, in that moment, a very important need for our organization to actually play an active role and to be vocal about it.
Through its diverse programming and commitment to community workshops and more, NWFF continues to redefine what it means to support a city as an independent theater. When asked about their favorite part about the Forum, Hua pauses and reaffirms her belief in the theater as a community center. In the lobby, there will be a mingling of various groups of people who otherwise, maybe wouldn't really intersect. But because of the films, bringing them to the space, it creates this interesting dynamic where you're creating new experiences for people often.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
01/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 produc...
01/09/2026
DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the ...
01/09/2026
The USTA and Kalshi have announced a multi-year partnership making Kalshi the Official Prediction Market Partner of the US Open, beginning with the 2026 US Open...
01/09/2026
MASV will exhibit at IBC2026 (Booth 5.B40, RAI Amsterdam, September 11-14). CTO Majed Alhajry will appear on a panel session, A Tale of Two Feeds: Automation o...
01/09/2026
FingerWorks Telestrators has announced a partnership with Broadcast Rental to ex...
01/09/2026
FOR-A has announced the expansion of viztrick AiDi into two dedicated products: Go Vertical! AiDi and AiDi Sports Hub. Developed by Nippon TV and delivered glob...
01/09/2026
Sony Pictures Television has launched Live TV on PS5, a free ad-supported streaming experience available to PS5 players in the United States. The service is acc...
01/09/2026
Friedrichstadt-Palast in Berlin has installed a Riedel production infrastructure spanning video, intercom, control, and I/O across the venue, implemented in col...
01/09/2026
Arkona technologies GmbH has announced an OEM partnership with BFE Studio und Medien Systeme GmbH to offer arkona-branded control panels for its SDI-IP routing ...
01/09/2026
Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in ear...
01/09/2026
Eluvio has announced it was selected to power Pasifika , a new direct-to-consume...
01/09/2026
Layercake, the company behind the intelligent media workflow platform Streamcake, has appointed Jon Marquard as Director and Chairperson. The appointment marks ...
01/09/2026
Gravity Media has announced a multi-year renewal of its agreement with Stawell Gift Event Management to produce the complete broadcast of the Powercor Stawell G...
01/09/2026
Beam Dynamics will exhibit at IBC2026 for the first time (Stand 14.FT29, Hall 14), introducing License Intelligence, a new module for managing software licenses...
01/09/2026
Interra Systems has announced that ZOO Digital has selected BATON for file-based quality control across its media workflows. ZOO Digital delivers localized ente...
01/09/2026
Bridge Technologies has announced the deployment of its VB330 monitoring probe at Sunrise, supporting the Swiss telecommunications provider's IP-based telev...
01/09/2026
Riedel Communications has announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union, now entering its third se...
01/09/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
01/09/2026
SMPTE today detailed the centerpiece of its IBC2026 program: the SMPTE Roadshow: Future of Media Infrastructure, a full-day workshop on Monday, 14 September, th...
01/09/2026
Inside the Music and Sound of Michael
Sound Particles have announced an upcoming webinar with John Warhurst, the Academy Award- and BAFTA-winning supervisin...
01/09/2026
Piano offers tutorials, lessons & feedback via app
Roland have just launched a new digital piano that integrates with a mobile app in an effort to encourage...
01/09/2026
Update introduces 7.1.4 support via Dante
Trinnov have just announced a software update that will allow Nova units with eight licensed Optimizer channels to...
01/09/2026
SBS secures exclusive rights to FIFA World Cup 2030
1 September, 2026
Media releases
Major sports rights deal ensures all Australians will be able to view...
01/09/2026
SBS announces the launch of outcomes-based measurement across its network
1 September, 2026
Media releases
New offer sees national broadcaster put outcomes...
01/09/2026
Revealed: The Booster Economy' how $140bn+ in everyday inheritances'...
01/09/2026
SBS census explorer to provide new insights into contemporary Australia
1 September, 2026
Media releases
The 2026 Census Explorer will give marketers new i...
01/09/2026
SBS and oOh!media launch exclusive SBS News content partnership across office, a...
01/09/2026
SBS offers marketers greater reach with extension into outdoor, creator economy ...
01/09/2026
SBS and The Guardian join forces to supersize sustainability challenge for 2027
1 September, 2026
Media releases
SBS Media and Guardian Australia have join...
01/09/2026
SBS goes deeper in 2027 with provocative Australian documentaries, star-studded ...
01/09/2026
Amazon MGM Studios have commissioned a new thrilling 6-part drama, Crouch End, b...
01/09/2026
New York August 31, 2026 Nielsen is announcing four new local methodology enhancements that will be activated into Local TV currency data starting today, Au...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Pronology, a developer of cutting-edge broadcast workflow solutions, showcases the newest capabilities for its StreamFile Core platform at the 2026 IBC Show (S...
01/09/2026
PROTON Unveils Next-Generation FLEXY Camera at IBC 2026
Brie Clayton September 1, 2026
0 Comments
10-metre serialised coax unlocks new perspectives an...
01/09/2026
Hulu Drama The Season Graded with DaVinci Resolve Studio
Brie Clayton September 1, 2026
0 Comments
Senior Colorist Mark Kueper of Picture Shop crafts ...
01/09/2026
Pluxbox Launches CoreOC to Transform Mission-Critical Media Operations
Brie Clayton September 1, 2026
0 Comments
A vendor-agnostic operational control l...
01/09/2026
Layercake, the company behind the intelligent media workflow platform Streamcake, today announced the appointment of Jon Marquard as Director and Chairperson. T...
01/09/2026
Actus Digital, a LiveU company, will unveil the next generation of its Actus X platform at IBC2026 on LiveUs Stand 7.C24, demonstrating how broadcasters can sim...
01/09/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, delivered transformational technology a...
01/09/2026
Quortex, the intelligent video technology company carved out from Synamedia by Lumine Group, today announced that Odisha Television Network (OTV), the leading r...