New Platform to Drive Evolution of Home-Entertainment Experience
and its Surrounding Advertising Ecosystem
EINDHOVEN, The Netherlands, June 11th, 2013 - Civolution, the leading provider of technology solutions for identifying, managing and monetizing content, today announced a partnership with LVL Studio, the Canadian transmedia and TV user experience design company with globally recognized expertise in service design. Under the agreement, LVL Studio will use Civolution's award-winning SyncNow for ad synchronization in its new second-screen TV content platform, Purple .
Purple enables broadcasters and operators to create custom second-screen experiences for their services and programming. With Civolution SyncNow integration, Purple-based apps can incorporate real-time, targeted ad triggering and ad synchronization, helping advertisers get higher ROI on sponsored messages. Purple-enabled apps are available for Android, iOS, desktop Web browsers and other popular platforms.
We're constantly striving to develop products at the forefront of a swiftly changing second-screen marketplace, said Jean-Fran ois Gagnon, President and CEO of LVL Studio. The integration of Civolution's SyncNow ad triggering with our Purples real-time second-screen platform represents an evolution towards smarter, more connected in-home entertainment experiences, and helps make sponsor messaging more meaningful for consumers and advertisers alike.
This agreement proves that that the next generation of television advertising is here, said Alex Terpstra, CEO, Civolution. Purple-enabled apps with SyncNow ensure that only the most relevant marketing messages appear on viewers second-screen devices, so that advertisers can reach target audiences regardless of where their attention is focused.
Recent research indicates that consumer behavior is in a state of flux, as new multi-tasking habits have altered the standard TV-viewing experience. The Canadian Radio-television Telecommunications Commission (CRTC) states that 50% of Canadians have a second-screen device at hand while watching TV. Civolution's SyncNow ad identification service, powered by its real-time automatic content recognition (ACR) technology, instantly recognizes TV commercials across Civolution's extensive broadcast monitoring infrastructure. This allows broadcasters and advertisers alike to extend the 30-second spot to multiple devices, and engage viewers even as they split their focus between screens.
Civolution's multi award-winning media interaction solution, SyncNow, already powers sync for a range of second-screen consumer applications for movie and show producers, broadcasters, second-screen platform providers, and advertisers worldwide.
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New Platform to Drive Evolution of Home-Entertainment Experience 
