
Monday Night Football viewers have been treated to an extra dose of the yellow 1st & Ten line this year, as ESPN and Sportvision have teamed up to bring the virtual line marker to the production's Spidercam aerial camera system for the first time. This marks the next step in the decade-plus evolution of Sportvision's 1st & Ten system that started back in 2004, when it was first deployed on Monday Night Football solely in replay situations.
Sportvision's 1st & Ten line appears on the Spidercam on ESPN's Monday Night Football
Back then we couldn't do it live because the technology wasn't up to it, but we have all gotten smarter and the technology has gotten better - computers got faster, cameras capture more pixels, says Sportvision CTO Marv White. So we went to ESPN this past summer and said we were ready [to deploy 1st & Ten on Spidercam] and they said let's do it. They are a group we've worked with all along and [Director] Chip [Dean] and [Producer] Jay [Rothman] are outstanding to work with because they understand new technology; they know that there are going to be surprises and that we deal with them, and that we somehow make it all work.
From Lab Test to Live Telecast
Since the Spidercam is not a fixed camera system like the other four standard cameras (three up-cameras and the all-22 shot) in which the 1st & Ten line has long been available on for MNF, Sportvision had to, essentially, go back to the drawing board. Sportvision's computer vision technology relies on knowing the camera's precise location, but the Spidercam moves throughout the X/Y/Z axis - creating a unique challenge for White and his team.
We have computer vision approaches to tracking and putting a first down line on a camera, but that relies on the camera being fixed and knowing exactly where the camera is, explains White. So we had to come up with much more complex mathematics in solving for the camera parameters, and [adapting] computer vision for finding objects in the [frame] that we could use to keep track of where the camera is and where it's looking.
Football is the place to start because they basically paint the coordinate system on the ground for us, so we have the yard lines, the hash marks, and the sidelines - we use all that, he continues. But, even using all that, it's still a daunting project, and it's still very much in development.
ESPN and Sportvision began testing the virtual 1st & Ten and Line of Scrimmage lines on the Spidercam this past preseason. After proving out the technology over a handful of games, ESPN finally presented the virtual lines live on Spidercam early this season.
Even after we knew it would work it actually took a couple more weeks before we went live, says White, because Chip said I'm not doing this for eye candy, I'm doing this for strategic reasons; I'm doing it to tell the story.'
Inside the MNF Truck
This season, the 1st & Ten system has typically gone live on Spidercam 20-30 times per game with White estimating that 10 of those instances are live and the others in replay via a dedicated EVS operator, Josh Johnson. The live Spidercam 1st & Ten shot most often used by Dean is the wide shot behind the quarterback as the team breaks the huddle and approaches the line of scrimmage.
The fan gets to see what the quarterback is seeing, says White. That's the advantage that Spidercam offers in the first place, but now they get to see what the quarterback is seeing even better than the quarterback sees it because they can see where the line of scrimmage and the first-down line are.
In terms of replay, having the 1st & Ten system on the sweeping Spidercam shots allows the viewer to see exactly where the ball-carrier passes the first-down marker on close plays.
Our operator who's running the system, Todd Golebiewski, is an extremely important piece, says White. His first responsibility is to get the line off air if he thinks it's not going to work. Then when we start a play, he's got to make sure that our wire-frame field is perfectly aligned with the real video image of the field, so he may have to nudge it a bit.
While White says the 1st & Ten system is not yet 100% available on every Spidercam shot, he says the system is becoming more and more reliable every week.
It's computer vision tracking the camera, but there's a fair bit of human help, says White. As we get more and more automated, the help can be less and less skilled. But we're still in the pretty early stages of computer vision doing the whole job. It's not like we're going to automate broadcasts here.
A Collaborative Effort on MNF
To make all this work is more than just Sportvision inventing technology, says White. ESPN worked very closely with us to make sure that the camera framing was right for telling the story and for making the lines show up right, and the EVS folks worked with us to make sure we recorded the right clips. So it really is a collaboration.
White also tips his hat to the role that the Spidercam team has played in the development process.
The Spidercam guys were very helpful, continues White. We work closely with [the operators], so that, before a play, they frame the shot wide, which gives our computer vision lots of stuff to latch onto and track. And then they just stay in touch with us and make sure that we're good.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...