MwareTV, a leading cloud-based multi-tenant platform provider, is bringing its new Lightning 3.0 integration to the broadcast market for the first time at NAB2025 (booth W3457, Las Vegas Convention Center, 5 -9 April). Together with MwareTV's award-winning no-code App Builder software, users can create and distribute high performance user interfaces, across all the devices they need to support, quickly and without the need for specialist expertise.
MwareTV has now incorporated Lightning 3.0, an open-source app development framework specifically designed for the television industry, and created by Metrological, a Comcast company. By collaborating closely with the core Lightning development team, MwareTV has gained valuable insights, recommendations and strategies to enhance its offerings.
Based on Javascript it uses WebGL to create high performance video streaming apps, even in processor-constrained legacy devices. The architecture of Lightning 3.0 makes it easy to port App Builder designs across multiple operating systems, maintaining consistency of experience and optimizing performance on every platform. With App Builder, users can create consistent UIs for smart TVs such as Samsung Tizen, LG WebOS, Vidaa, Titan OS and WhaleTV, games consoles including PlayStation and Xbox, and Linux STBs.
We recognize that our customers need to create strongly branded user interfaces that are intuitive to use and powerful in functionality, said Sander Kerstens, CEO of MwareTV. It is the key to getting to market fast, retaining subscribers and growing revenues.
Integrating Lightning 3.0 with App Builder - a core part of our platform - makes it simple to design the best user experiences without the need to write code, and to deliver consistently excellent performance across all platforms. That includes advanced and engaging functionality like animations and page turns, and control of remote actions.
MwareTV has users around the world, benefitting from its modular, cloud-hosted software which provides them with all they need to establish and run streaming television, quickly and without capital investment. The modular software covers content management, scheduling, advertising planning, subscriptions and billing, marketing and ancillary revenue streams.
To make the move into television even simpler, MwareTV can also provide fully curated, multi-channel content resources, including local channels. Adding the content to the technology and management on a single contract not only gives operators complete visibility on costs and profitability, but it also eliminates a fear of the unknown risk for telcos and others with little experience in contracting media deals.
NAB is the biggest global marketplace for media technology, and we are excited to be exhibiting once again, Kerstens said. Our goal is to show visitors just how fast and easy it is to build a powerful new revenue stream - we promise if you give us the time to talk through your requirements, you will leave with a fully-worked demonstration system and a business case.
Find MwareTV in the west hall at NAB, on booth W3457. To book stand appointments and learn more about the technology, see www.mwaretv.com
North America Stories
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
Experimental HIV vaccine achieves a long-sought goal In a first for the field, all non-human primates given a new series of vaccines generated antibodies capabl...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
28/05/2026
The 4 Nations Face-Off, an international competition that launched in February 2...
28/05/2026
Soccer is a truly global sport, and, to match the U.S. viewing audience's in...
28/05/2026
The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...
28/05/2026
Prime Video is no stranger to innovation, and, within the realm of live streamin...
28/05/2026
The crack of the bat, the pop of the glove, and the cheer of the crowd: those are three prime examples of the glorious sounds fans hear on televised baseball ga...
28/05/2026
Every year, March Madness captivates the entire sports world. Nonstop action, un...
MwareTV, a leading cloud-based multi-tenant platform provider, is bringing its new Lightning 3.0 integration to the broadcast market for the first time at NAB2025 (booth W3457, Las Vegas Convention Center, 5 -9 April). Together with MwareTV's award-winning no-code App Builder software, users can create and distribute high performance user interfaces, across all the devices they need to support, quickly and without the need for specialist expertise.
