Julie Haddon Named SVP of Marketing for NFL Media

Julie Haddon was named Senior Vice President of Marketing for NFL

Media, it was announced today by Dawn Hudson, Executive Vice

President/Chief Marketing Officer.

Haddon brings more than 20 years of experience in media marketing and

entertainment to the NFL. In her new position, she will be

responsible for the brand and marketing strategies for all NFL Media

properties, which include NFL Network, NFL Now, NFL Mobile, NFL.com,

NFL Films, and NFL RedZone. Additionally, Haddon will ensure the

continued growth of the NFL audience and will increase the visibility

of league initiatives across internal and external media platforms.

Prior to joining the NFL, Haddon served as the founder and CEO of The

Marketing Farm, a strategy consultancy which advised prominent brands

such as Lucas Film, Google, Apple, HBO's acclaimed show Silicon

Valley, and the NFL, where she served as Executive Producer of the

inaugural NFL Women's Summit. As a consultant, Haddon was an early

marketing leader at Twitter and SoFi, helping to transform both

companies from startups into multi-billion dollar valued brands.

Haddon's marketing experience also includes serving as Head of

Marketing and Business Development at DreamWorks in their computer

animation unit, leading the marketing department at 20th Century Fox

Animation's Blue Sky Studios, Vice President of Marketing at Scribd,

and Senior Director of Marketing and Social Media at eBay.

Haddon started her career with the Los Angeles Dodgers before moving on

to Major League Marketing, a sports trading card licensee with the

NFL, NHL, and MLB.

A graduate from Indiana University with a B.A. in Journalism, Haddon

was a member of the Hoosiers softball team, and also holds an

Executive Management Program certificate from Stanford University's

Graduate School of Business.

She is married with three children.

LINK:	http://www.sportsvideo.org/2016/08/02/julie-haddon-named-svp-of-market...
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