Empathy, key to the success of virtual reality Alejandro Vega, RTVE Digital director, underlines that the future of virtual reality content requires more immersive and interactive, covering second screen 360 , empowerment as a tool of marketing, using social media and a reinvention of the products and contents VR.
Alejandro Vega, RTVE Digital director, participated in the Observatory of Virtual reality celebrated in Malaga this week to share their impressions on the new immersive environments and expose the position of Spanish Television to these new challenges.
For Vega, the main key to success of virtual reality is the empathy "because us the possibility of living the exodus of the refugees on the way to Europe or feeling which experiences a person with the syndrome of captivity." In addition, it allows visit inaccessible places, step on Mars or crossing a cable two skyscrapers of New York." But, he adds, "the most important thing is the history that we have. The technology today is already relatively easy to work".
In his view, the future of virtual reality through content more immersive and interactive, covering second screen 360 , empowerment as a tool of marketing, using social media and a reinvention of the products and contents VR. All of this would result in a change in content consumption habit.
Experiences of TVE
Over the past two years, Spanish Television has carried out a series of experiments in video 360 and virtual reality in order to test the technical and narrative possibilities of these new environments. The first production can be found at the end of 2015 when he produced a concert of Malu 360 with realization multi-camera video and a concept transmedia (television, video 360 and app on iOS and Android).
In March 2016, launched a series of virtual content associated with the series Roman engineering. Allowed the viewer plunge into the Roman Tarraco with virtual and augmented reality (available on web, iOS and Android). Now, you have in hands a new project in this line with a misiserie starring Gladiators.
But, without a doubt, one of the most ambitious experiences in VR by TVE was production in April 2016 interactive chapter of the popular series The Ministry of time. This was the first production intended for all devices, including Samsung Gear.
Subsequently, it became Living River: heroineswhere video 360 and with the help of virtual graphics the Olympic champions showed their day to day in the face of the Olympics. Cameras Sony Alha, GoPro, drones, surround sound were used in its production, available for all platforms VR...
One of the latest projects is Scene 360.actually collecting virtual productions related to the performing arts. Within this series have occurred: The kitchen, a theatrical transmedia in collaboration with team Vysion, CND and RNE; Misanthropewith Vysion team and the collaboration of Pavon theatre and Kamikaze; Alento, danza cl sica, con el equipo de The VRain, y la colaboraci n el Ballet Nacional de Espa a; y Cervantes VR, un proyecto desarrollado por Iralta VR en colaboraci n con el Lab de RTVE.es.
Por ltimo, hace apenas unos d as rodaban una nueva entrega en el marco del Festival de Teatro de Almagro y prepara ya un nuevo cap tulo de The Ministry of time.
Alejandro Vega concluy su intervenci n asegurando que la pol tica de TVE en realidad a producciones inmersivas sigue una triple estrategia: escritorio para lograr visibilidad, distribuci n por YouTube para lograr viralidad; y apps y markets virtuales para para ofrecer la m xima calidad y enriquecer la experiencia de usuario.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
Empathy, key to the success of virtual reality Alejandro Vega, RTVE Digital director, underlines that the future of virtual reality content requires more immersive and interactive, covering second screen 360 , empowerment as a tool of marketing, using social media and a reinvention of the products and contents VR. 
