Empathy, key to the success of virtual reality

Empathy, key to the success of virtual reality Alejandro Vega, RTVE Digital director, underlines that the future of virtual reality content requires more immersive and interactive, covering second screen 360 , empowerment as a tool of marketing, using social media and a reinvention of the products and contents VR.

Alejandro Vega, RTVE Digital director, participated in the Observatory of Virtual reality celebrated in Malaga this week to share their impressions on the new immersive environments and expose the position of Spanish Television to these new challenges.

For Vega, the main key to success of virtual reality is the empathy "because us the possibility of living the exodus of the refugees on the way to Europe or feeling which experiences a person with the syndrome of captivity." In addition, it allows visit inaccessible places, step on Mars or crossing a cable two skyscrapers of New York." But, he adds, "the most important thing is the history that we have. The technology today is already relatively easy to work".

In his view, the future of virtual reality through content more immersive and interactive, covering second screen 360 , empowerment as a tool of marketing, using social media and a reinvention of the products and contents VR. All of this would result in a change in content consumption habit.

Experiences of TVE

Over the past two years, Spanish Television has carried out a series of experiments in video 360 and virtual reality in order to test the technical and narrative possibilities of these new environments. The first production can be found at the end of 2015 when he produced a concert of Malu 360 with realization multi-camera video and a concept transmedia (television, video 360 and app on iOS and Android).

In March 2016, launched a series of virtual content associated with the series Roman engineering. Allowed the viewer plunge into the Roman Tarraco with virtual and augmented reality (available on web, iOS and Android). Now, you have in hands a new project in this line with a misiserie starring Gladiators.

But, without a doubt, one of the most ambitious experiences in VR by TVE was production in April 2016 interactive chapter of the popular series The Ministry of time. This was the first production intended for all devices, including Samsung Gear.

Subsequently, it became Living River: heroineswhere video 360 and with the help of virtual graphics the Olympic champions showed their day to day in the face of the Olympics. Cameras Sony Alha, GoPro, drones, surround sound were used in its production, available for all platforms VR...

One of the latest projects is Scene 360.actually collecting virtual productions related to the performing arts. Within this series have occurred: The kitchen, a theatrical transmedia in collaboration with team Vysion, CND and RNE; Misanthropewith Vysion team and the collaboration of Pavon theatre and Kamikaze; Alento, danza cl sica, con el equipo de The VRain, y la colaboraci n el Ballet Nacional de Espa a; y Cervantes VR, un proyecto desarrollado por Iralta VR en colaboraci n con el Lab de RTVE.es.

Por ltimo, hace apenas unos d as rodaban una nueva entrega en el marco del Festival de Teatro de Almagro y prepara ya un nuevo cap tulo de The Ministry of time.

Alejandro Vega concluy su intervenci n asegurando que la pol tica de TVE en realidad a producciones inmersivas sigue una triple estrategia: escritorio para lograr visibilidad, distribuci n por YouTube para lograr viralidad; y apps y markets virtuales para para ofrecer la m xima calidad y enriquecer la experiencia de usuario.

LINK:	http://www.panoramaaudiovisual.com/en/2017/07/21/la-empatia-clave-para...
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