Sony Pixel Power calrec Sony

Ant-Man and the Wasp: Quantumania - Changed the franchise's stakes

21/02/2023

Ant-Man and the Wasp: Quantumania - Changed the franchise's stakesHere's how Ant-Man and the Wasp: Quantumania - Marvel's Multiverse Saga has changed the franchise's stakes

by The Conversation

21-02-2023 15:03

in Entertainment

Poster of Ant-man and the Wasp: Quantumania

Image via instagram @antmanofficial

A heavy burden rests on Ant-Man's (Paul Rudd) diminutive shoulders: not only the fate of Earth-616, but perhaps the future of the Marvel Cinematic Universe (MCU) itself.

--

Over the past 15 years, the MCU has redefined the Hollywood franchise blockbuster through their pioneering use of transmedia storytelling, in which a unified narrative unfolds systematically across multiple media forms and platforms. This rich world building has resulted in both cultural ubiquity and immense financial returns.

But with a release schedule mapped out many years in advance, the limitations of this production line model (in particular a lack of quality control and over reliance on CGI) have become clear, especially in contrast to the impact of Top Gun: Maverick's (2022) thrillingly real stunts and the long-gestating CGI hit Avatar: The Way of Water (2022).

Trailer for Ant-Man and the Wasp: Quantumania. So, Ant-Man and the Wasp: Quantumania finds itself charged with not only kick starting Phase 5, but also shaking the MCU's audience out of their franchise fatigue.

--

Marvel's solution? To rewrite time itself. Enter Kang the Conqueror, a Marvel comics villain of longstanding and fearsome reputation. Kang is more than another rote super villain. His ability to shatter timelines plays a key role in bringing the Marvel Multiverse (a potentially infinite series of alternative realities and dimensions) to the fore of the MCU.

Dreams of alternative realities have long fuelled imaginations. The question What if ? is the starting point for any work of science fiction, facilitating the depiction of altered pasts, transformed presents, or possible futures.

ALSO READ: Marvel superheroes return to Chinese cinemas after four years

--

Such realities have long existed in Marvel comics and are now manifesting themselves in the MCU. There are the alternate timelines of Endgame's (2019) Time Heist , the animated series What If ? (2021) and the many character variants in Loki (2021).

Kang as played by Jonathan Majors. Courtesy of Walt Disney Media This includes He Who Remains, creator of the Time Variance Authority (a bureaucratic organisation tasked with protecting the sacred timeline ), who is himself a variant of Kang and whose death at the hands of a female variant of Loki shatters space and time and births the multiverse.

If all this sounds confusing, then herein lies both the potential and the problem of the multiverse. With the introduction of Kang (or at least, one Kang of an infinite possibility of Kangs), anything and everything will be possible. Whether the already imposing MCU can keep a grip on its exponential expansion into infinite realms is another matter.

Just as the Time Variance Authority monitors all realities and prunes timelines that threaten universal stability, Marvel will now have inordinate tangled narrative threads and reality-crossing characters to keep in check.

DISNEY'S KANG-LIKE DESIRE FOR DOMINANCE Much like Kang's desire to conquer all realities, the multiverse is propelled by Disney's industry dominance. The recent procurement of 20th Century Fox has offered up many worlds of intellectual property to plunder (though the monetisation of nostalgia is hardly new for Hollywood).

Justified by long-established comic ties to Kang's intricate web of identities, The Fantastic Four and X-Men franchises will likely be making future MCU appearances. The multiverse helps Marvel to neatly sidestep origin stories and where have you been? continuity issues - we already know these characters, so they've been here all along, just in another (cinematic) reality.

Michelle Pfeiffer and Michael Douglas in Quantumania. Courtesy of Walt Disney Media. Though the team up of iterations of Spider-Man in No Way Home was joyously received, one consequence of the multiverse is a changing of the stakes. Death is now of little consequence.

With an infinite number of character variants waiting in the alternate universe wings (we've already seen a reanimated Gamora in Endgame and a deceased Wolverine will return in 2024's Deadpool 3), the multiverse may become self-reflexive, rather than a portal to new possibilities.

On this front, Quantumania largely sits on the fence, but in doing so performs some interesting meditations on its own purpose. As objects of mass consumption that resonate with vast audiences, Hollywood blockbusters are indicators of the ideological predicaments of our societies.

In these terms, while the film's primary selling point is to introduce Kang to the MCU as an omnipotent threat, beneath this lies a fairly mundane melodrama concerning the Pym family finding their place in the world (or indeed, worlds).

ALSO READ: Sexy and he knows it: Marvel hunk Simu Liu shows off ripped abs

The stakes are surprisingly small and personal, despite their universal resonance. At Quantumania's heart is a melancholic lament for things lost - time, purpose, identity, loved ones. The film's message is that even in the face of unknowable existential threat, life can be given meaning through collective social justice, accepting responsibility towards our fellow creatures, sticking to one's word and by (in a repeated refrain) not being a dick .

Kang the Conqueror in Quantumania. Courtesy of Walt Disney Media Not to mention the vital lessons that can be learned from socialist ants and the importance of not striking Faustian bargains with villainous despots (time travelling or otherwise).

Of course, as wi
LINK: https://www.thesouthafrican.com/culture/entertainment/ant-man-and-the-...
See more stories from thesouthafrican

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

15/06/2025

Music Production for Women free in-person workshops

July 2025 in Dublin, Berlin, Amsterdam & London Photo: Thea Martre Music Production for Women (MPW) have announced that they will be running a series of fo...

15/06/2025

Jason's Piano & API Drums instruments from Sulcata Sound

Composer/producer launches free virtual instruments Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...

14/06/2025

Pluto TV Adds All Womens Sports Network's FAST Channel

NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...

14/06/2025

Scripps Inks Multiyear Agreement for WNBA Games on Ion

NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...

14/06/2025

NAB Highlights Hidden Importance of Spectrum in Major Sports Broadcasting

WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...

14/06/2025

1.0 Sunset, BPS and NextGen Broadcast's Potential Dominate ATSC Meeting

WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...

14/06/2025

Samba TV and Acxiom Announce Massive 40-market Global Expansion

SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....

14/06/2025

MPW announce free in-person workshops

July 2025 in Dublin, Berlin, Amsterdam & London Photo: Thea Martre Music Production for Women (MPW) have announced that they will be running a series of fo...

14/06/2025

San Francisco State University's School of Cinema Uses Blackmagic Design

San Francisco State University's School of Cinema Uses Blackmagic Design Brie Clayton June 13, 2025 0 Comments More than 40 Blackmagic Design came...

14/06/2025

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast Jessie Electa Petrov June 13, 2025 0 Comments The 2025.5 release helps artists work more...

14/06/2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025 Brie Clayton June 13, 2025 0 Comments Next-gen frame addresses diverse rackmount needs wit...

13/06/2025

Prime Minister: A Behind-the-Scenes Look at a Leader Who Champions Kindness

(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...

13/06/2025

Materialists' Director Celine Song Reveals the Inspirations Behind the Film's Soundtrack

Photo credit: Atsushi Nishijima If you're a true lover of rom-coms, chances...

13/06/2025

Pure Drama and Fierce Rivalries set to dominate the world's most iconic sporting event

Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...

13/06/2025

Press Release: NFVF Opens Call for Public Film Screenings on GBV Awareness as South Africa Confronts Ongoing Femicide Crisis

Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...

13/06/2025

Central Texas Storm Knocks out KTXS Tower, Severely Damages Building

ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....

13/06/2025

Berklee's Music Business/Management Department Recognized by the Music Biz Association

Berklee's Music Business/Management Department Recognized by the Music Biz A...

13/06/2025

ATSC Honors Aldo Cugnini, Clarence Hau

WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...

13/06/2025

ESPN Doubles Down on Immersive Fan Experience for UFL Championship

(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...

13/06/2025

Soulyft Audio release Chime

New iPad/iPhone synth App announced Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...

13/06/2025

HBO Max Plans July Launches in 12 New Markets

LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...

13/06/2025

Verbit Launches Speaker Identification for Live ASR Broadcast Captions

AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...

13/06/2025

FCC's Anna Gomez Meets with TV Networks, Studio Execs and Unions

WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...

13/06/2025

House Passes Rescission Package That Would Claw Back CPB Funding

WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...

13/06/2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 202...

At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...

13/06/2025

National CineMedia Selects Operatives Suite of AI-Based C...

Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...

13/06/2025

Manfrotto Unveils Unique New Tripod System for Mirrorless...

Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...

13/06/2025

Synamedia unveils security enhancements to its Media Edge...

Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...

13/06/2025

LiveU Strengthens Presence in DACH Region with Strategic...

LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...

13/06/2025

Chaos Adds AI Tools Faster Animation Renders and More Sty...

Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...

13/06/2025

PALI's Nena Music Video Shot with Blackmagic Design

PALI's Nena Music Video Shot with Blackmagic Design Brie Clayton June 12, 2025 0 Comments Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...

13/06/2025

OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets

OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets Brie Clayton June 12, 2025 0 Comments The motion design and production ...

13/06/2025

On Chick Coreas Birthday, a Newly Uncovered Archival Release

On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...

13/06/2025

RT Seeks Expressions of Interest for on-air presenting roles on RT Radio 1 and RT News & Current Affairs Output

In fulfilment of a recommendation by the Government's Expert Advisory Commit...

13/06/2025

SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the Growth in Cloud Storage

SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...

13/06/2025

SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup The Most Ambitious Thing We've Ever Done in the U.S.'

SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...

13/06/2025

New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE for Sports Fans Can Deliver Real ROI

New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...

13/06/2025

Pitch Perspective: Where's Next for Specialty Cameras in Soccer?

Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...

13/06/2025

Premiership Rugby Final 2025: Vintage Clash Between Bath and Leicester Gets Full TNT Sports Treatment with AR, RefCam 3.0 and Player Mic

Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...

13/06/2025

Premiership Rugby Final 2025: TNT Sports Gears Up for Bath vs Leicester Battle with Huge Uptick in Season Audience Views

Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...

13/06/2025

NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Nearly 100 Mics to Enhance Audio

NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...

13/06/2025

New FSWX signal and spectrum analyzer with novel architecture overcomes limits of todays analysis methods

New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...

13/06/2025

2025-05-28

Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...

13/06/2025

2025-06-09

CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...

13/06/2025

2025-06-10

At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...

13/06/2025

NVIDIA and Deutsche Telekom Partner to Advance Germany's Sovereign AI

Industrial AI isn't slowing down. Germany is ready. Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...

12/06/2025

Spotify's Heart & Soul Initiative Brings Mental Health Support to Artists and Creators Worldwide

In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...

12/06/2025

50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celebration

50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...