WUNC-TV Set to Launch, pending FCC approval, joins elite group in most significant broadcast technology upgrade ever
WRAL (NBC) and WRAZ (FOX), a part of Capitol Broadcasting Company (CBC), in partnership with WARZ, began broadcasting NEXTGEN TV (ATSC 3.0) on December 15th, 2020. Additionally, WUNC (UNC-TV), is also set to launch NEXTGEN TV, pending FCC regulatory approvals, over the next few weeks. The four stations are proud to introduce this revolutionary new digital broadcast technology to customers in the Raleigh/Durham area, alongside media peers. The announcement of WRAL, WRAZ, WARZ, and WUNC means that the Raleigh TV market is now among the first in the nation to have all major networks supporting NEXTGEN TV broadcasts, a huge technological achievement.
With the announcement, Raleigh area participating NEXTGEN TV Stations include: WRAL (NBC), WRAZ (FOX), WUNC (PBS), WARZ (IND), WTVD (ABC), WNCN (CBS), WUVC (Univision), WLFL (CW), and WRDC (MyNet.)
Capitol Broadcasting Company President & COO Jimmy Goodmon sees the launch as a true investment in the future of TV technology, TV is the greatest wireless technology you forgot about NEXTGEN TV is the next step in the evolution of free over-the-air television with new benefits like mobile broadcasting, personalization for viewers, advancements in rich, interactive media plus a much improved emergency alert system. Its next level.
WRAL and CBC are well-known within the TV industry as innovators in media technology, often credited as first to air with new or emerging technologies. WRAL was the first television station in North Carolina with a news helicopter, the first in North Carolina with a satellite truck, the first in North Carolina with a website and aired the first commercial High Definition television broadcast in the United States.
Director of Engineering and Operations for Capitol Broadcasting Company, Pete Sockett, explained the CBC commitment to innovation, I love being a part of a company that has always been out in front, and this transition is no different. The fact that WRAL was open to partnering with WARZ-CD, a Class-A, low power station, is wonderful. It will let us cover our metro quite well for linear programming delivery, but leaves us with bandwidth to start developing other viewer experiences such as delivering Advanced Emergency Information, viewer specific content, and other opportunities via a Broadcaster App. It is, yet again, a great time to be in this industry!
On the Raleigh/Durham launch, Madeleine Noland, President of the Advanced Television Systems Committee Inc (ATSC) said, Id like to congratulate all the broadcasters in Raleigh for this achievement. ATSC 3.0 is a powerful, evolvable platform. Innovative, community-minded broadcasters like CBC and UNC-TV now have a flexible foundation to deliver amazing new experiences to viewers. With ATSC 3.0, television just gets better and better.
What is NEXTGEN TV?
In addition to providing a new, improved way for broadcasters to reach viewers with advanced emergency alerting, NEXTGEN TV allows a viewer to be immersed in stunning video with brilliant color, sharper images and deeper contrast that will make viewers feel like theyre really there. NEXTGEN TV adds a whole new dimension to TV viewing, with brilliant video and new Voice + dialogue enhancement, to bring voices to the foreground. Viewers will feel the power of movie theater-quality sound that enables a viewer to hear every voice clearly and offers consistent volume across channels. NEXTGEN TV is also enhanced with Internet content to get the most out of live sports, live news, live events and more, in real time.
How does it work?
Powered by ATSC 3.0, NEXTGEN TV is considered one of the most important broadcast technology upgrades ever. The launch of NEXTGEN TV is the result of long-term planning by the ATSC Technology Group 3 and includes years of planning and preparation by industry leaders and NEXTGEN TV steering teams.
By merging over-the-air TV with the Internet, NEXTGEN TV is going to change the way viewers watch live broadcast television. Local stations can now personalize their news, sports, live events and shows with interactive features that give viewers the content most relevant to them.
NEXTGEN TV can support a wide range of features currently in development, such as immersive audio and UHD video -broadcasting to mobile devices, personalized viewing tools, and advanced emergency alerts providing rich media instead of simple text messages. NEXTGEN TV also allows full integration with 5G and other broadband-delivered Internet content.
How do viewers receive NEXTGEN TV?
To learn more and also see a list of available NEXTGEN TV models, visit: www.WatchNextGenTV.com
Features available on NEXTGEN TVs will vary by device and by broadcaster. Currently, NEXTGEN TV is a feature built into select new TV models from LG Electronics, Samsung, and Sony.
In the future, viewers with NEXTGEN TV, viewers will get:
Stunning 4K, High Dynamic Range video
Movie theater quality sound
Added voice clarity with Voice +
Consistent volume across channels
Enhanced Internet content on demand
Advanced Emergency Alerting functions to keep viewers better informed
Will this impact my current TV service?
All current programming remains available to all WRAL, WRAZ, WARZ and WUNC viewers, regardless of whether their television service is provided over-the air or by a cable or satellite company. Antenna viewers can simply rescan their TV sets to ensure full service. Rescan instructions are available at: fcc.gov/rescan. Cable and satellite subscribers do not need to take any action.
Does every city get access to NEXTGEN TV?
Across the country, NEXTGEN TV service is beginning to launch, although the broadcast roll out will vary greatly city to city and station to stati
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
14/10/2025
Desde su debut, el podcast original de Spotify Caso 63 ha sido mucho m s que una historia: se ha convertido en un fen meno cultural. Este thriller de ciencia fi...
14/10/2025
Premiumanv ndare f r en avisering i Spotify-appen.
Lossless-ljud har varit en av de mest efterl ngtade funktionerna p Spotify och nu, ntligen, har den b rjat...
14/10/2025
Early next year, your favorite video podcasts are getting a bigger stage. Spotify and Netflix are teaming up to bring sports, culture, lifestyle, and true crime...
WUNC-TV Set to Launch, pending FCC approval, joins elite group in most significant broadcast technology upgrade ever 
