A total of 238 birds were awarded, four of which were Grands Prix - to Draftfcb Cape Town, Ogilvy & Mather Cape Town, MetropolitanRepublic and FoxP2 respectively.
The CTICC was given a makeover and 50m of red carpet action for the 35th Annual Loerie Awards which took place on Saturday 21 and Sunday 22 September 2013 at the Cape Town International Convention Centre.
The first of the Grand Prix winners was awarded to Draftfcb Cape Town for Engens Fire Blanket Calendar, in the Alternative Media & Field Marketing category. Judge Goetz Ulmer said it was chosen because it was simple, uniquely [South] African and just made sense!
Ogilvy & Mather Cape Town won a well-deserved Grand Prix for stand out work in Volkswagens Street Quest campaign to clinch top honours in the Digital & Interactive - Social Media category.
The second of the two night award ceremonies, honouring the categories of Effective Creativity, Media Innovation, Radio, Integrated Campaigns as well as the hotly contested Film, TV and Video category was opened by DA Parliamentary leader Lindiwe Mazibuko.
The Grand Prix winners were a Media Innovation Award to MetropolitanRepublic for their landmark MTN Uganda Project, which sees children able to scan posters to download books on their smartphones and to FoxP2 for a radio ad titled Death Doesnt Have To Try Very Hard on behalf of Frank.net Life Insurance.
A special Loeries Hall of Fame award was bestowed on Graham Warsop, CEO and founder of The Jupiter Drawing Room. On receiving his award Warsop said that he was so happy to be in an agency, in an industry, in a country, where all things are possible to those who believe.
The awards were judged by over 140 local and international experts in their fields, who referred to the general high standard of work they had seen during the course of the judging processes, with the caveat to all from from Geoffrey Hantson, Executive Creative Director of Duval Guillaume Modem in Belgium, that good is the enemy of great.
And the winners are:
Prize Category Brand Product Entry Agency Bronze Ambient Media Tern Folding Bicycles 140 BBDO
Silver Effective Creativity Distell Oude Meester 140 BBDO
Campaign Silver PR Communication Campaign Monarch Monarch Tuksi Co. 7 Different kinds of Smoke
Campaign Bronze Student - Newspaper & Magazine Advertising Mont Blanc Mont Blanc fountain pens AAA School of Advertising
Bronze Student - Newspaper & Magazine Advertising Post-it Post-it adhesive pads AAA School of Advertising
Bronze Student - Film; Video & Motion Graphics Man In The Woods Man In The Woods Animation AAA School of Advertising Cape Town
Campaign Silver Student - Newspaper & Magazine Advertising Kreepy Krauly Kreepy Krauly Pool Cleaner AAA School of Advertising Cape Town
Gold Student - Collateral Design Selfpromo Infographic on design agencies AAA School of Advertising Cape Town
Bronze Student - Collateral Design National Geographic Water usage shower curtain AAA School of Advertising Cape Town
Gold Student - Architecture & Interior Design; Environmental & Package Design Your Biltong Company Your Biltong Company DIY Biltong Kit AAA School of Advertising Cape Town
Gold Student - Publication Design Fokofpolisiekar Lyric Book AAA School of Advertising Cape Town
Bronze Student - Digital & Interactive Communication Butlers Pizza Butlers Pizza AAA School of Advertising Cape Town
Campaign Silver Student - Integrated Campaign Bos Ice Tea Bos Ice Tea AAA School of Advertising Cape Town
Campaign Bronze Student - Integrated Campaign Institute of Forgotten Property Lost & Found Store AAA School of Advertising Cape Town
Craft Gold Student - Print & Design Crafts - Typography Own Type design for blind and seeing AAA School of Advertising Cape Town
Craft Certificate Student - Print & Design Crafts - Typography Fontshop Type Design AAA School of Advertising Cape Town
Gold Publication Design - Annual Reports; Brochures & Technical Literature Actuate Services Actuate Marketing & Communications
Craft Gold Design Crafts - Writing Actuate Services Actuate Marketing & Communications
Campaign Bronze Africa & Middle East - Live Events First National Bank Namibia UEPO, Unlimited Electronic Pricing Option Advantage Y&R
Gold Africa & Middle East - Print Communication Land Rover Defender90 Advantage Y&R
Bronze Africa & Middle East - Outdoor & Collateral Media Land Rover Defender90 Advantage Y&R
Bronze Student - TV; Cinema & Internet Commercials Ster Kinekor - Vision Mission Ster Kinekor - Vision Mission AFDA; the South African school of motion
Bronze Student - Film; Video & Motion Graphics Short Documentary Film Crumbs - Toppling the Bread Cartel AFDA; the South African school of motion Crumbs
Bronze Radio Commercials - up to 90s RAMSAY MEDIA Car Magazine Bester Burke
Silver TV & Cinema Commercials - up to 90s DARG DARG Bester Burke (PTY) LTD
Campaign Bronze Magazine Advertising 1st for Women Insurance 1st for Women Insurance Black River FC
Campaign Silver TV & Cinema Commercials - up to 90s 1st for Women Insurance 1st for Women Insurance Black River FC
Campaign Silver Integrated Campaign 1st for Women Insurance 1st for Women Motor & Household Insurance Black River FC
Craft Certificate TV Crafts - Special Visual Effects Standard Bank Standard Bank BlackGinger
Bronze Digital & Interactive - Social Media ABSA Design Indaba Sponsorship BNRY and The Jupiter Drawing Room Johannesburg
Bronze Brand Identity & Collateral Design - Logos Art for Change Art for Change Boomtown Strategic Brand Agency
Bronze Media Innovation - Single Medium Africa Health Placements Recruitment Boomtown Strategic Brand Agency
Craft Certificate TV Crafts - Cinematography Sterkinekor
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A total of 238 birds were awarded, four of which were Grands Prix - to Draftfcb Cape Town, Ogilvy & Mather Cape Town, MetropolitanRepublic and FoxP2 respectively.
