The transportation industry is adding more torque toward realizing autonomy, electrification and sustainability.
That was a key takeaway from Germany's premier auto show, IAA Mobility 2021 (Internationale Automobil-Ausstellung), which took place this week in Munich.
The event brought together leading automakers, as well as execs at companies that deliver mobility solutions spanning from electric vehicles and robotaxis to bikes, e-scooters and shared services.
The event was a showcase for how major forces are revolutionizing the automotive space - and will change consumer, environmental and social behaviors for the better.
AV Requires End-to-End Development Flow Ali Kani, vice president and general manager for Automotive at NVIDIA, helped kick off the week with a talk on how AI will transform the $10 trillion transportation industry.
Kani described how AI is being used at all stages of AV development, from the data center - where the vehicle's deep neural networks are trained, tested and validated - to its diverse and redundant AI and AV systems.
The NVIDIA DRIVE platform, Kani said, can handle all of the critical layers necessary for AVs to safely reach our streets. It includes energy-efficient AV computers, sensor architecture, data processing, AV perception and mapping and cockpit software, as well as the infrastructure needed for training, testing and deployment.
Watch the replay of Kani's talk.
Cars, Concepts and Collaboration Several NVIDIA DRIVE partners demonstrated their latest green tech, concepts and innovations.
Mercedes-Benz showcased the full breadth of its current and coming electric mobility lineup - from compact models to the performance luxury saloon and multipurpose vehicles, which are a part of the company's commitment to lead in electric.
Just a few months after its EQS model launch, the luxury automaker revealed the new electric EQE sedan. The sporty business saloon offers all of the essential functions of the EQS in a more compact form. It will feature a battery with 90-kilowatt hours of usable energy content and a driving range of up to 660 kilometers, or 410 miles.
The MBUX Hyperscreen display is available as an option on the EQE. It's a single widescreen panel that runs on the high-performance, energy-efficient NVIDIA DRIVE platform for instantaneous AI processing and dynamic graphics capabilities.
With the MBUX Hyperscreen as an optional extra, three displays merge almost seamlessly into one to create an impressive screen band over 141cm/55.5 in wide. Photo credit: Mercedes-Benz The automaker also revealed a number of other EV models, including the Mercedes-Maybach EQS all-electric concept SUV and the EQB compact electric SUV. IAA attendees got a sneak peek at the highly anticipated Concept EQG, an all-electric model variant of its utilitarian, off-road icon, the G-Class.
Wherever market conditions permit, Mercedes-Benz will be ready to go fully electric by the end of the decade, said Markus Sch fer, member of the board of management of Daimler AG and COO of Mercedes-Benz.
ZF, a key automotive supplier and NVIDIA partner, unveiled the newest ZF ProAI, the company's most flexible and powerful supercomputer to date. Powered by NVIDIA DRIVE, ZF ProAI is available in scalable performance levels up to 1,000 TOPS.
Compared to the previous generation, ZF has increased its supercomputer's performance by up to 66 percent and slashed energy consumption by up to 70 percent. The ZF ProAI is suitable for any vehicle type and levels 2 to 5 of automated or autonomous driving.
ZF unveiled the ZF ProAI automotive supercomputer during IAA. Photo credit: ZF Friedrichshafen AG Another NVIDIA DRIVE partner, Continental, commemorated its 150-year anniversary during IAA. The company talked about its shift in focus from hardware to software and how it's bringing cross-domain thinking and end-to-end-connectivity to vehicles to stay ahead of the curve of the auto industry's software-defined transformation.
Continental and NVIDIA have been working together for several years. In June 2020, Continental announced it was putting its supercomputer for vehicle AI system training - powered by InfiniBand-connected NVIDIA DGX systems - into operation to boost its autonomous driving development performance.
The NVIDIA DRIVE platform is the widely adopted platform in the automotive industry - utilized by hundreds of companies spanning auto- and truck makers, tier 1 suppliers, robotaxi companies, software providers, sensor manufacturers, mapping companies and AV startups.
The IAA exhibitions made clear that NVIDIA is at the heart of the development and deployment of self-driving cars that will bring greater safety, convenience and delight to the road ahead. Such work will help put congested traffic, harmful emissions and fossil fuel dependence in the rearview mirror.
Learn more about the NVIDIA DRIVE platform, and don't forget to register for GTC, which is coming up Nov. 8-11.
Feature image: The Mercedes-Benz Concept EQG. Credit: Mercedes-Benz
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
The transportation industry is adding more torque toward realizing autonomy, electrification and sustainability.
