
Cinematographer Christian Sprenger was busy this winter, shooting not one but two commercial spots that debuted during Super Bowl LIII. For TurboTax Live, he shot a series of commercials and a teaser leading up to RoboChild, which shows that robot A.I. isnt ready to replace live CPAs. And in the celebrity-filled Not Everything Makes the Cut for Amazons Alexa and its surrounding teasers, he shot a variety of situations where Amazon Alexa integration failed miserably. With so much on his plate, Sprenger turned to Panavision Hollywood as his one-stop camera shop.
What led you to choose Panavision's DXL2 for the TurboTax Live RoboChild spot?
Sprenger: The director was very insistent on shooting anamorphic, which I was super excited about. I also knew that there would be a lot of VFX and paint-outs. I felt like Panavisions Millennium DXL2 was the best option for shooting a visual-effects-heavy, anamorphic project. I hadnt done a DXL2-anamorphic job yet, and I thought this would be a great time to put it to the test. It proved to be the right choice!
What lenses did you pair with the DXL2?
Guy McVicker [Manager, Technical Marketing & Optics] at Panavision Hollywood suggested the G Series anamorphic primes because they had some interesting characteristics without too many lens aberrations so that visual effects wouldnt have problems matching properly. Because it was a longer job and we were filming with two cameras, Panavision ended up building us a combination of T Series and G Series to build the set out, which allowed me to share one lens set for two camera bodies.
How did the mix of T Series and G Series optically work for you?
The Ts are more modern and slightly sharper. There were times where wed put on a G and see a nice bit of softness and a little more blooming. But, in terms of flare color, skin tone, and edge-to-edge sharpness, I felt that they matched close enough that it wouldnt be a concern. Whats nice about Panavisions optics is the effort and pride they put into the different lens series. Even if the lenses are from different time periods, they still have that Panavision stamp, that consistency. They all fit together in the world of Panavision optics.
Did you shoot tests beforehand?
For TurboTax Live, we had very little prep time. I had a couple of phone calls with Guy at Panavision, and then we pulled the trigger and went for it with only a short day to get to know the camera system. Panavision did a great job of preparing everything for us. I think they built a hell of a camera, and we had really no problems with the DXLs whatsoever. They were rock-solid camera systems and rock-solid optics.
What look were you going for in terms of the look for the RoboChild spot?
The teaser leading up to the Super Bowl takes place at night its dark and moody, and I was working in low-light levels with a wide-open stop on the lens. The dynamic range of the DXL2 paired effortlessly with the anamorphic optics, resulting in a naturalistic and smooth image. For the Super Bowl spot, I wanted the daytime garage workshop to feel realistic and not over lit. I shot around an f2.8/4, which felt like the right sweet spot for the lenses optical performance, and because the DXL2s 8K VV sensor was larger than Super35, the depth of field appeared shallower than on a S35 sensor.
Did you take advantage of the DXL2 on-set workflow capabilities?
Our incredible DIT, Matthew Love, had a lot of previous DXL2 experience. We started out using the proxy setup the DXL2 has the ability to record proxies but Matt felt like his system was capable of just handling the RAW. So, we discarded the proxy workflow and just colored off the 8K RAW, using LiColor2 off the camera for viewing and lighting purposes and then importing the files into DaVinci Resolve. Matt and I used a modified version of the DXL color LUT. We would adjust color and create all our dailies on set. At the end of the night, wed hand off the drive. From my perspective as a cinematographer, it felt like a flawless workflow.
For the Amazon Alexa Not Everything Makes the Cut spot, you ironically switched to a Panavised ARRI ALEXA platform. Because you shot anamorphic, which lenses did you choose?
Just coincidental! The full-frame ALEXA LF shoots at 4.5K resolution in anamorphic [Open Gate mode]. Guy expanded the focal lengths of our anamorphic lenses to properly cover the full-frame sensor size. I really liked the G Series that I used on the TurboTax spot and chose them again. They have a perfect balance they are somewhat visually similar to the C Series but with modern upgrades and closer to the physical design of the T Series. The Gs can be customized, but the Cs cannot. Over a couple of weeks of testing, we came up with a really nice combination. Because the G Series only goes up to 100mm, we used a 135mm T Series for a few shots.
What were you wanting to achieve with the custom tuning?
We wanted to adjust the contrast and black levels to emulate filtration that I would use in front of the lens. When its baked into the lens optically, I feel it performs differently than having a piece of glass in front of the anamorphic front element. In addition to that, Guy made an adjustment, which produced blooming of the highlights and created some interesting optical irregularities. Guy also introduced me to their AFA, or Anamorphic Flare Attachment an additional external front element that can adjust or exaggerate the anamorphic effect when appropriate.
What sticks out for you in these spots?
For TurboTax Live, the coverage of RoboChild at night in the teaser, to me, was the result of the perfect camera and lens technology at work. The dynamic range of the DXL2 at such low-light levels paired effortlessly with the anamorphic optics in a very naturalistic and smooth way. For the Amazon Alexa spot, the scenes in space felt like such a great
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
30/10/2026
Creates melodies from wavetables
BangZilla is the new plug-in division of The Audio Programmer, and their debut offering comes in the form of Wave Theory, a...
30/10/2026
30 October - 1 November 2026
This years AES Show is just around the corner, with this year's event marking the annual convention's first appearance ...
30/10/2026
Company launch new digitally controlled analogue hardware
Neve have just entered the world of digitally controlled analogue in style with not one, but four ...
29/10/2026
Mastering plug-in treated to ground-up rebuild
With a few plug-in releases now under their belt, Musik Hack have revisited their debut offering and kitted i...
29/10/2026
New modular full-range monitoring system arrives
Following a few weeks of teasers, HEDD Audio have just revealed the latest addition to their high-end monit...
29/10/2026
SGL Carbon LLC ( SGL Carbon ) has received an additional order for the supply of nuclear graphite from X-energy Reactor Company, LLC ( X-energy ) in accordance ...
29/10/2026
Rohde & Schwarz introduces MXO AI Connect for AI-assisted oscilloscope workflows Rohde & Schwarz connects AI assistants to its MXO oscilloscopes through MXO A...
29/10/2026
The Sky Original returns to screens on November 26Thursday 29 October 2026
Ella Purnell is back in the killer new trailer for Sweetpea Season 2Turn on cookies ...
29/10/2026
In our increasingly climate conscious world, many cities are embracing nature, with more tree cover and open spaces such as parks, and restored wetlands, ponds,...
29/10/2026
Red Seat Ventures Announces Exclusive Partnership with Homecoming Golf Partnership Includes Homecoming Golf's New Drink Cart Scramble Series Featuring Hig...
29/10/2026
Oct. 29, 2026 - US-based Alliance for Audited Media (AAM) and the UK's ABC,...
28/10/2026
Two full-range, flat-response amps for electronic instruments revealed
Moog's latest announcement may come as a bit of a surprise to many, as rather tha...
28/10/2026
Annual event returns for 12th year in Bristol, UK
Returning for its 12th year, the annual Audio Developer Conference is set to take place between 9-11 Novem...
28/10/2026
Automation updates, Dim Solo mode, multiple Marker Tracks, MIDI 2.0 support & much more
The latest version of Fender's DAW software has just arrived, de...
28/10/2026
Combines tuning & harmony generation
Klevgrand's latest release offers a simplified take on Altitude, the pitch-correction and harmony-generation plug-i...
28/10/2026
Wednesday 28 October 2026
Claire Goodlass joins Sky as Commissioning Editor, Documentaries
Sky has appointed Claire Goodlass as Commissioning Editor, Document...
28/10/2026
Proximic by Comscore Expands Integration Across Magnites CTV Ecosystem First real-time contextual integration across Magnite SpringServe connects audience int...
28/10/2026
RT is developing its next Statement of Strategy and wants to hear the views of people across Ireland the audience we serve. RT New Direction remains RT '...
27/10/2026
Popular compressor plug-in upgraded
Soundevice Digital have just released a new plug-in that builds on the success of their much-loved Royal Compressor. Ava...
27/10/2026
First closed-back headphone design unveiled
ADAM Audio's second pair of headphones have just been announced, introducing a flagship open-back design tha...
27/10/2026
Popular soft synth overhauled
Native Instruments have just announced the launch of Massive XL, the latest version of their hugely popular flagship soft synt...
27/10/2026
Rohde & Schwarz at electronica 2026: From everyday bench work to extraordinary t...
27/10/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is prolongin an existing debt financing...
27/10/2026
Tuesday 27 October 2026
Sky announces new stand-up comedy showcase series John ...
27/10/2026
Toru , Poland
2026 FilmLight Colour Awards Winners Ceremony Sunday 8 November, 4pm
Seminar Room
Join us along with special guests to celebrate the 2026 FilmL...
27/10/2026
When the picture tells you what to doFor Lastiwka, the difference between writing a soundtrack and writing a standalone piece of music is what informs the next ...
27/10/2026
Arvato Systems Joins the Bundesverband Direktvertrieb Deutschland E. v. (BDD) as...
27/10/2026
CUPERTINO, CALIFORNIA Apple today introduced transformative updates to Apple Cre...
27/10/2026
CUPERTINO, CALIFORNIA Apple today announced the new iMac featuring the superfast M6, delivering even more performance and powerful AI capabilities in its striki...
27/10/2026
CUPERTINO, CALIFORNIA Apple today announced the new 14-inch MacBook Pro with M6,...
26/10/2026
Combining four plug-ins aimed at vocal and dialogue work
NoiseWorks Audio have announced the Complete Bundle, a collection which brings together VoiceAssist...
26/10/2026
Boasts improved A-D & D-A specs
RME's flagship converter and headphone amp has just been treated to an upgrade that introduces redesigned converter circ...
26/10/2026
The company has partnered with the telecom provider lcom to launch Play , its n...
26/10/2026
Luxembourg, October 27, 2026 - SES and CANAL , the global media and entertainment group, have extended their strategic partnership through 2040 with a multi-yea...
26/10/2026
YouView joins ChangeTheFace to help advance inclusion in technologyOct 26, 2026
Building a more inclusive technology industry takes shared action. That's w...
26/10/2026
YouView celebrates double CSI Awards win with EE TVOct 26, 2026
We're delighted to celebrate EE TV's success at the 2026 CSI Awards, picking up two pre...
26/10/2026
The multi-award-winning comedy from acclaimed director Michael Winterbottom retu...
26/10/2026
As the EU-Mercosur agreement moves closer to implementation, creating one of the world's largest trading areas, much of the focus has been on tariffs. But a...
26/10/2026
Toru , Poland
2026 FilmLight Colour Awards Winners Ceremony Sunday 8 November, 4pm
Seminar Room
Join us along with special guests to celebrate the 2026 FilmL...
26/10/2026
Comscore to Announce Third Quarter 2026 Financial ResultsRESTON, VA, Oct 26, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting a...
26/10/2026
CUPERTINO, CALIFORNIA Apple today unveiled the all-new iPad mini, featuring a st...
25/10/2026
New 76-key model joins the CK61 and CK88
Yamaha have added a third model to their CK range of portable stage keyboards with the CK76. This brings a 76-key o...
24/10/2026
Creative morphing multi-effects with X-Y control
Sample Logic have launched Quadra, a multi-effects plug-in built around an X-Y pad that blends between four...
23/10/2026
Creative and versatile echo effect
fedDSP have released ECO, a delay plug-in designed to cover everything from straightforward repeats to more experimental ...
23/10/2026
A FREE hypersaw synth in time for Halloween
UJAM have announced Detunicorn, a free collectable synthesizer plug-in designed to produce the thick, detuned hy...
23/10/2026
(4:10 PM) Wiesbaden, October 23, 2026. As part of the restructuring of the forme...
23/10/2026
Supercast Launches Email Newsletter Feature, Allowing Top Creators to Reach Fans...
23/10/2026
Can Danny and Dani's grand plans save Christmas, or are they heading for a festive fiasco?Friday 23 October 2026
The Dyers' Caravan Park: A Merry Elfin...
23/10/2026
Friday 23 October 2026
Matchday Ready: Ella Toone & Keely Hodgkinson Star in New WSL Series
Sky Sports has launched Minus 1, a new social series that pairs th...