Sony Pixel Power calrec Sony

Christian Sprenger Turns To Panavision To Create Super Spots

17/05/2022

Cinematographer Christian Sprenger was busy this winter, shooting not one but two commercial spots that debuted during Super Bowl LIII. For TurboTax Live, he shot a series of commercials and a teaser leading up to RoboChild, which shows that robot A.I. isnt ready to replace live CPAs. And in the celebrity-filled Not Everything Makes the Cut for Amazons Alexa and its surrounding teasers, he shot a variety of situations where Amazon Alexa integration failed miserably. With so much on his plate, Sprenger turned to Panavision Hollywood as his one-stop camera shop.

What led you to choose Panavision's DXL2 for the TurboTax Live RoboChild spot?

Sprenger: The director was very insistent on shooting anamorphic, which I was super excited about. I also knew that there would be a lot of VFX and paint-outs. I felt like Panavisions Millennium DXL2 was the best option for shooting a visual-effects-heavy, anamorphic project. I hadnt done a DXL2-anamorphic job yet, and I thought this would be a great time to put it to the test. It proved to be the right choice!

What lenses did you pair with the DXL2?

Guy McVicker [Manager, Technical Marketing & Optics] at Panavision Hollywood suggested the G Series anamorphic primes because they had some interesting characteristics without too many lens aberrations so that visual effects wouldnt have problems matching properly. Because it was a longer job and we were filming with two cameras, Panavision ended up building us a combination of T Series and G Series to build the set out, which allowed me to share one lens set for two camera bodies.

How did the mix of T Series and G Series optically work for you?

The Ts are more modern and slightly sharper. There were times where wed put on a G and see a nice bit of softness and a little more blooming. But, in terms of flare color, skin tone, and edge-to-edge sharpness, I felt that they matched close enough that it wouldnt be a concern. Whats nice about Panavisions optics is the effort and pride they put into the different lens series. Even if the lenses are from different time periods, they still have that Panavision stamp, that consistency. They all fit together in the world of Panavision optics.

Did you shoot tests beforehand?

For TurboTax Live, we had very little prep time. I had a couple of phone calls with Guy at Panavision, and then we pulled the trigger and went for it with only a short day to get to know the camera system. Panavision did a great job of preparing everything for us. I think they built a hell of a camera, and we had really no problems with the DXLs whatsoever. They were rock-solid camera systems and rock-solid optics.

What look were you going for in terms of the look for the RoboChild spot?

The teaser leading up to the Super Bowl takes place at night its dark and moody, and I was working in low-light levels with a wide-open stop on the lens. The dynamic range of the DXL2 paired effortlessly with the anamorphic optics, resulting in a naturalistic and smooth image. For the Super Bowl spot, I wanted the daytime garage workshop to feel realistic and not over lit. I shot around an f2.8/4, which felt like the right sweet spot for the lenses optical performance, and because the DXL2s 8K VV sensor was larger than Super35, the depth of field appeared shallower than on a S35 sensor.

Did you take advantage of the DXL2 on-set workflow capabilities?

Our incredible DIT, Matthew Love, had a lot of previous DXL2 experience. We started out using the proxy setup the DXL2 has the ability to record proxies but Matt felt like his system was capable of just handling the RAW. So, we discarded the proxy workflow and just colored off the 8K RAW, using LiColor2 off the camera for viewing and lighting purposes and then importing the files into DaVinci Resolve. Matt and I used a modified version of the DXL color LUT. We would adjust color and create all our dailies on set. At the end of the night, wed hand off the drive. From my perspective as a cinematographer, it felt like a flawless workflow.

For the Amazon Alexa Not Everything Makes the Cut spot, you ironically switched to a Panavised ARRI ALEXA platform. Because you shot anamorphic, which lenses did you choose?

Just coincidental! The full-frame ALEXA LF shoots at 4.5K resolution in anamorphic [Open Gate mode]. Guy expanded the focal lengths of our anamorphic lenses to properly cover the full-frame sensor size. I really liked the G Series that I used on the TurboTax spot and chose them again. They have a perfect balance they are somewhat visually similar to the C Series but with modern upgrades and closer to the physical design of the T Series. The Gs can be customized, but the Cs cannot. Over a couple of weeks of testing, we came up with a really nice combination. Because the G Series only goes up to 100mm, we used a 135mm T Series for a few shots.

What were you wanting to achieve with the custom tuning?

We wanted to adjust the contrast and black levels to emulate filtration that I would use in front of the lens. When its baked into the lens optically, I feel it performs differently than having a piece of glass in front of the anamorphic front element. In addition to that, Guy made an adjustment, which produced blooming of the highlights and created some interesting optical irregularities. Guy also introduced me to their AFA, or Anamorphic Flare Attachment an additional external front element that can adjust or exaggerate the anamorphic effect when appropriate.

What sticks out for you in these spots?

For TurboTax Live, the coverage of RoboChild at night in the teaser, to me, was the result of the perfect camera and lens technology at work. The dynamic range of the DXL2 at such low-light levels paired effortlessly with the anamorphic optics in a very naturalistic and smooth way. For the Amazon Alexa spot, the scenes in space felt like such a great
LINK: https://www.panavision.com/highlights/highlights-detail/christian-spre...
See more stories from panavision

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

13/08/2026

Event Marks New Season with the RT Concert Orchestra

RT 's Miriam O'Callaghan welcomed a range of specially invited guests to the National Concert Hall last week for a unique event to mark a new season wit...

13/08/2026

Seattle Seahawks Become First Team to Bring Dolby OptiView with Dolby Vision to Fans

August 13 2026, 06:00 (PDT) Seattle Seahawks Become First Team to Bring Dolby O...

12/08/2026

SSL 360 gets a major update

Enhanced DAW & plug-in control for the UC1, UF8 and UF1 The software that powers SSL's range of control surfaces has just received a major update that d...

12/08/2026

Triton Audio launch the Tilt EQ

In-line preamp features one-knob EQ In addition to their range of in-line preamps, Triton Audio recently managed to squeeze a compressor into an enclosure t...

12/08/2026

AudioRoute from Arvital Audio

Captures system audio with or without a DAW Depending on your setup, capturing system audio in a DAW can be a tedious process, so much so that Arvital Audio...

12/08/2026

New Bookshop opening in London that offers new identities, not books, with free cover stories for all

NEW BOOKSHOP OPENING IN LONDON THAT OFFERS NEW IDENTITIES, NOT BOOKS, WITH FREE ...

12/08/2026

Live from London, its Saturday night! Saturday Night Live UK returns on 12 September

Brand-new trailer unveiled as Sky announces SNL UK ticket ballot will open on 14...

12/08/2026

Sky Sports agrees deal to show Laver Cup from Londons O2

Wednesday 12 August 2026 Sky Sports agrees deal to show Laver Cup from London's O2 Sky Sports has agreed a deal with Trident8 to show all three days of th...

12/08/2026

Pre-order the new Google Pixel 11 range from today and save up to 937 on Sky Mobile

Wednesday 12 August 2026 Pre-order the new Google Pixel 11 range from today and...

11/08/2026

The Crow Hill Company introduce Pocket Strings

Free library captures pro classical string section There's no shortage of freebies in The Crow Hill Company's line-up, with their Vaults series offe...

11/08/2026

Emergence Audio unveil Envoy

Percussion instrument introduces all-new engine Emergence Audio have just introduced a instrument that brings together a vast collection of percussive analo...

11/08/2026

Boris FX reveal Sequoia 2026.5

Introduces new all-in-one Spatial Panner tool Boris FX have recently announced the latest major update for their mastering and broadcast-focused DAW softwar...

11/08/2026

Rohde & Schwarz installs millimeter wave security scanners at Airports of Thailand (AOT) Airports

Rohde & Schwarz installs millimeter wave security scanners at Airports of Thaila...

11/08/2026

Comscore Announces ROI Strategy to Transform the Business

Comscore Announces ROI Strategy to Transform the Business Centers around three core objectives: Realign the Business, Optimize the Organization and Invest in Fu...

11/08/2026

Apple Arcade levels up with Block Blast!+ and Art of Fauna: Cozy Puzzles+ - UPDATE - Posted on 11 August 2026

Whether gamers are looking for high-octane action or a laid-back afternoon, Appl...

11/08/2026

Documentary reflecting on the 2015 Marriage Equality Referendum to air on RT

A Day in May airs Wednesday 12 August at 9.35pm RT One and RT Player A Day in May revisits the people and stories behind Ireland's historic marriage equa...

10/08/2026

Raiju from fedDSP

Saturation plug-in free until 20 August 2026 fedDSP have announced the launch of Raiju, a new guitar pedal-style saturation plug-in that's capable of de...

10/08/2026

I/O Music release Talkback

New mix-comparison & feedback tool Independent Swedish record label I/O Music have recently released a handy new tool that provides artists, engineers, prod...

10/08/2026

Sound Radix launch Radical1 Solo

Additive soft synth gains free counterpart Sound Radix have just released a free monophonic additive software synth that's based on the same engine as t...

10/08/2026

Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its high-end power testing ecosystem

Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its hig...

10/08/2026

VIZ Media Signs with The Gotham Group to Expand VIZ Originals and RWBY for Film and Television Development

VIZ Media Signs with The Gotham Group to Expand VIZ Originals and RWBY for Film...

10/08/2026

Welcome to the Show: Sky Creative unites football fans with start of season campaign

Monday 10 August 2026 Welcome to the Show : Sky Creative unites football fans w...

10/08/2026

Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with Surrounded

Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with ...

10/08/2026

Apple, MLB announce September \u201CFriday Night Baseball\u201D schedule - UPDATE - Posted on 10 August 2026

Today, Apple and Major League Baseball (MLB) unveiled the September schedule for...

09/08/2026

reFX introduce Rippler

Combines physical modelling with subtractive synthesis reFX, the company behind the popular Nexus and Vanguard2 soft synths have announced the launch of the...

09/08/2026

Dreamtonics tease upcoming release

Human nuance is not a switch Dreamtonics have built up a solid reputation off the back of their Synthesizer V Studio software, a powerful vocal-synthesis t...

08/08/2026

IK Multimedia launch Tonex 2.0 beta

Enhanced ToneNET integration & 220 new Premium V2 Tone Models IK Multimedia have just launched a public beta of Tonex 2.0, a release which is said to repres...

08/08/2026

Roland celebrate 808 Day

Honouring the drum machine that redefined modern music Roland have announced their plans for this year's 808 Day, a day that was founded to celebrate th...

07/08/2026

Sonuscore release The Sculpture

An instrument made for the adventurous composer Described as an instrument made for the adventurous composer , Sonuscore's latest sample library has b...

07/08/2026

Synchron Solo Violin 2 & Viola (sordino) join VSL line-up

Latest solo Synchron libraries arrive VSL have just released the final two instalments in their range of muted solo string libraries. Recorded in the large ...

07/08/2026

GC Audio's new Producer Channel

Channel strip offers plug-in control & recall Along with some new additions to their Inherit modular preamp system, GC Audio's announcements for NAMM 20...

07/08/2026

Heated Rivalry will return to Sky and NOW in Spring 2027 exclusively in the UK and Ireland, with new additions to its lead cast

Friday 7 August 2026 Heated Rivalry will return to Sky and NOW in Spring 2027 e...

07/08/2026

Major transformation of UK digital radio platform

Migration of more than 1,000 radio services delivers improved resilience, efficiency and sustainability 07 August 2026, Winchester, UK Arqiva, the UK's l...

07/08/2026

Commission accelerates IRIS deployment with enhanced security and expanded satellites network

On 6 August, the European Commission and the SpaceRISE consortium concluded nego...

07/08/2026

A date worth betraying your plans for The Traitors Ireland returns to screens Sunday, 30 August

The Traitors Ireland Uncloaked is also back with all the behind the scenes drama...

06/08/2026

Fender launch Fender Motion controllers

New 16- and 32-pad MIDI controllers now available Fender have just announced that the two new performance-focused controllers that were unveiled at NAMM 202...

06/08/2026

Lewitt update Space Replicator plug-in

Standalone version, performance improvements & more Lewitt have just released a significant update for their speaker and room virtualisation software, intro...

06/08/2026

Hallowed Bells from ebbandflow

Combines celeste samples with synth engine After launching earlier in 2026 with deFORM, ebbandflow have returned with their first sampled acoustic instrumen...

06/08/2026

SGL Carbon: Still on track to meet its 2026 annual targets

SGL Carbon's consolidated sales in the first half of 2026 totaled 394.2 million, down 13.0% from the prior year (H1 2025: 453.2 million). On the one hand,...

06/08/2026

BritBox & BBC's Poirot Origin Series Hercule' Reveals Cast

The BBC has announced casting for the forthcoming six-part series Hercule from Mammoth Screen and Agatha Christie Limited. Joining Bluemel are Henry Ashton (A ...

06/08/2026

Dominic West and Sienna Miller lead Sky Original legal drama WAR

The new eight-part series from the creator of Lupin and Hijack launches weekly from 2nd October on Sky and streaming service NOWThursday 6 August 2026 Dominic ...

06/08/2026

Fox Corporation Reports Fourth Quarter and Full Year Fiscal 2026 Financial Results

Fox Corporation Reports Fourth Quarter and Full Year Fiscal 2026 Financial Resul...

06/08/2026

Documentary on the life and impact of Dnal Lunny to air on RT

In Time airs Monday 10 August at 9.35pm on RT One and RT Player In Time is the first film account of the life of D nal Lunny, one of the most influential Iri...

05/08/2026

Thomson toolkit added to virtual hub built to strengthen climate storytelling

Thomson's Climate Crisis Toolkit for Media in Tanzania is being included in a new virtual library designed to ensure accurate and engaging storytelling arou...

05/08/2026

Steinberg celebrate VST & HALion anniversaries

Major discounts, updates & remakes of early VST plug-ins Steinberg are currently celebrating two significant anniversaries, with this week marking the 30th ...

05/08/2026

KRK introduce the V Series Five

Flagship monitor range gains wireless remote control KRK's flagship studio monitor range has just been upgraded, with three new fifth-generation models ...