Sony Pixel Power calrec Sony

Christian Sprenger Turns To Panavision To Create Super Spots

17/05/2022

Cinematographer Christian Sprenger was busy this winter, shooting not one but two commercial spots that debuted during Super Bowl LIII. For TurboTax Live, he shot a series of commercials and a teaser leading up to RoboChild, which shows that robot A.I. isnt ready to replace live CPAs. And in the celebrity-filled Not Everything Makes the Cut for Amazons Alexa and its surrounding teasers, he shot a variety of situations where Amazon Alexa integration failed miserably. With so much on his plate, Sprenger turned to Panavision Hollywood as his one-stop camera shop.

What led you to choose Panavision's DXL2 for the TurboTax Live RoboChild spot?

Sprenger: The director was very insistent on shooting anamorphic, which I was super excited about. I also knew that there would be a lot of VFX and paint-outs. I felt like Panavisions Millennium DXL2 was the best option for shooting a visual-effects-heavy, anamorphic project. I hadnt done a DXL2-anamorphic job yet, and I thought this would be a great time to put it to the test. It proved to be the right choice!

What lenses did you pair with the DXL2?

Guy McVicker [Manager, Technical Marketing & Optics] at Panavision Hollywood suggested the G Series anamorphic primes because they had some interesting characteristics without too many lens aberrations so that visual effects wouldnt have problems matching properly. Because it was a longer job and we were filming with two cameras, Panavision ended up building us a combination of T Series and G Series to build the set out, which allowed me to share one lens set for two camera bodies.

How did the mix of T Series and G Series optically work for you?

The Ts are more modern and slightly sharper. There were times where wed put on a G and see a nice bit of softness and a little more blooming. But, in terms of flare color, skin tone, and edge-to-edge sharpness, I felt that they matched close enough that it wouldnt be a concern. Whats nice about Panavisions optics is the effort and pride they put into the different lens series. Even if the lenses are from different time periods, they still have that Panavision stamp, that consistency. They all fit together in the world of Panavision optics.

Did you shoot tests beforehand?

For TurboTax Live, we had very little prep time. I had a couple of phone calls with Guy at Panavision, and then we pulled the trigger and went for it with only a short day to get to know the camera system. Panavision did a great job of preparing everything for us. I think they built a hell of a camera, and we had really no problems with the DXLs whatsoever. They were rock-solid camera systems and rock-solid optics.

What look were you going for in terms of the look for the RoboChild spot?

The teaser leading up to the Super Bowl takes place at night its dark and moody, and I was working in low-light levels with a wide-open stop on the lens. The dynamic range of the DXL2 paired effortlessly with the anamorphic optics, resulting in a naturalistic and smooth image. For the Super Bowl spot, I wanted the daytime garage workshop to feel realistic and not over lit. I shot around an f2.8/4, which felt like the right sweet spot for the lenses optical performance, and because the DXL2s 8K VV sensor was larger than Super35, the depth of field appeared shallower than on a S35 sensor.

Did you take advantage of the DXL2 on-set workflow capabilities?

Our incredible DIT, Matthew Love, had a lot of previous DXL2 experience. We started out using the proxy setup the DXL2 has the ability to record proxies but Matt felt like his system was capable of just handling the RAW. So, we discarded the proxy workflow and just colored off the 8K RAW, using LiColor2 off the camera for viewing and lighting purposes and then importing the files into DaVinci Resolve. Matt and I used a modified version of the DXL color LUT. We would adjust color and create all our dailies on set. At the end of the night, wed hand off the drive. From my perspective as a cinematographer, it felt like a flawless workflow.

For the Amazon Alexa Not Everything Makes the Cut spot, you ironically switched to a Panavised ARRI ALEXA platform. Because you shot anamorphic, which lenses did you choose?

Just coincidental! The full-frame ALEXA LF shoots at 4.5K resolution in anamorphic [Open Gate mode]. Guy expanded the focal lengths of our anamorphic lenses to properly cover the full-frame sensor size. I really liked the G Series that I used on the TurboTax spot and chose them again. They have a perfect balance they are somewhat visually similar to the C Series but with modern upgrades and closer to the physical design of the T Series. The Gs can be customized, but the Cs cannot. Over a couple of weeks of testing, we came up with a really nice combination. Because the G Series only goes up to 100mm, we used a 135mm T Series for a few shots.

What were you wanting to achieve with the custom tuning?

We wanted to adjust the contrast and black levels to emulate filtration that I would use in front of the lens. When its baked into the lens optically, I feel it performs differently than having a piece of glass in front of the anamorphic front element. In addition to that, Guy made an adjustment, which produced blooming of the highlights and created some interesting optical irregularities. Guy also introduced me to their AFA, or Anamorphic Flare Attachment an additional external front element that can adjust or exaggerate the anamorphic effect when appropriate.

What sticks out for you in these spots?

For TurboTax Live, the coverage of RoboChild at night in the teaser, to me, was the result of the perfect camera and lens technology at work. The dynamic range of the DXL2 at such low-light levels paired effortlessly with the anamorphic optics in a very naturalistic and smooth way. For the Amazon Alexa spot, the scenes in space felt like such a great
LINK: https://www.panavision.com/highlights/highlights-detail/christian-spre...
See more stories from panavision

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

16/07/2026

Business Innovation Synergizer: Grants of up to 30,000 for media organisations

Media organisations with tested plans for new products, services or revenue models can now apply for grants of up to 30,000 through the Business Innovation Syn...

16/07/2026

Baby Audio release SubCulture

A new benchmark in bass enhancement Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...

16/07/2026

Other Worlds Evolved from Zero G

Popular library rebuilt in new Orbita Engine Other Worlds Evolved is the latest of Zero G's sample libraries to be treated to a ground-up rebuild using ...

16/07/2026

Native Instruments announce Super*Saw

Created in collaboration with A. G. Cook The newest addition to Native Instruments' software collection introduces a new synth created by A. G. Cook, a ...

16/07/2026

Rohde & Schwarz supplies conformance test systems to Marquistech for India's first GCF RTO and PTCRB ATL lab

Rohde & Schwarz supplies conformance test systems to Marquistech for India's...

16/07/2026

RTW Network Display

Modern broadcast facilities are no longer confined to a single control room. Production teams are spread across multiple workstations, machine rooms, studios, c...

16/07/2026

Fox Corporation Executives to Discuss Fourth Quarter and Full Fiscal Year 2026 Financial Results Via Webcast

Fox Corporation Executives to Discuss Fourth Quarter and Full Fiscal Year 2026 F...

16/07/2026

More interfaces now compatible with Focusrite Control 2

More interfaces now compatible with Focusrite Control 2 Your Focusrite interface might now be compatible with a public beta support of Focusrite Control 2. If...

16/07/2026

FIFA World Cup semi-finals deliver whopper audiences as RT Player surpasses 21 million streams across the tournament to date

Together the semi-finals had a combined reach of 1.98 million unique individuals...

15/07/2026

Freqport unveil the Dual FreqInOut FO1-2RK

Launched alongside new FreqSoft installer Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...

15/07/2026

Expressive E's Summer Offers

Save up to 55% on software until 23 July 2026 Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...

15/07/2026

Peel Stems 2 from zplane

Real-time stem-separation tool updated zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...

15/07/2026

Baby Audio SubCulture

A new benchmark in bass enhancement Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...

15/07/2026

DMC Production Reimagines Live OB with Calrec

DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...

15/07/2026

Screeners and press pack now available: Gomorrah: The Origins premieres on Sky and NOW on 28 July

Wednesday 15 July 2026 Screeners and press pack now available: Gomorrah: The Or...

15/07/2026

Audiences to get behind-the-scenes access to Trinity College Dublin's Old Library in new RT series

Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...

15/07/2026

Building Ireland explores the River Shannon region from Leitrim to Limerick in a new series

Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...

14/07/2026

Avalanche Tones debut with Chainsaw Suite

Plug-ins for heavy music Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...

14/07/2026

IK Multimedia introduce ReSing Voices Brazilian Pack

Launched alongside new Singer Showcase purchase model IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...

14/07/2026

MIDI Innovations Awards 2026

Registration open until 1 September 2026 The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...

14/07/2026

Launchkey MK4 88 joins Novation line-up

88-note model completes MK4 range Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...

14/07/2026

First look revealed for Friday the 13th prequel, Crystal Lake, from A24 coming to Sky and NOW in the UK and Ireland this October

Tuesday 14 July 2026 First look revealed for Friday the 13th prequel, Crystal ...

14/07/2026

Surround Is Still the Standard

When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...

14/07/2026

Fresh Thinking from MAD//Fest London 2026

Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...

14/07/2026

How Merchants Can Prepare for the Next Evolution in Digital Commerce

Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce Arvato Systems Drives Agentic Commerce Forward G terslo...

14/07/2026

Building a more sustainable future - Our commitment to climate action

As part of this commitment, weve joined the SME Climate Hub, publicly pledging to: measure our greenhouse gas emissions reduce them in line with a net zero p...

13/07/2026

Techivation release M-Compressor 2

Adds new intelligent Mix Assistant feature With their product range now featuring numerous processors across two distinct line-ups, the M-Series and T-Serie...

13/07/2026

Avalanche Tones release Chainsaw Suite

Plug-ins for heavy music Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...

13/07/2026

Gamechanger Audio launch the Plus Pedal II

Popular sustain effect overhauled Latvia-based innovators Gamechanger Audio have just launched a new and improved version of their popular sustainer unit. B...

13/07/2026

20 Years On the Pitch Together

Celebrating Two Decades of ICG and League Football Education This year marks 20 years of working with League Football Education (LFE) the charity responsible ...

13/07/2026

Silver for Arvato Systems at the 2026 Service Provider Award

Silver for Arvato Systems at the 2026 Service Provider Award Award in the AI as a Service Provider category recognizes AI expertise and innovative strength ...

13/07/2026

RT News Appoints Joe Mag Raollaigh as new Managing Editor of Nuacht

RT News is pleased to announce the appointment of Joe Mag Raollaigh as the new Managing Editor of Nuacht, the Irish Language News and Current Affairs service a...

12/07/2026

Korg NTS-4: DIY analogue performance mixer

Offers six-channels and built-in effects Korg's latest release introduces a new analogue mixer that's been designed to act as a hub for live electro...

11/07/2026

Handcrafted Mallets from Handcrafted Audio

Promises a vividness and depth rarely found in software Switzerland-based Handcrafted Audio's latest creation is an interesting hybrid instrument that...

10/07/2026

AES Show Nashville: Early Bird registration opens

Discounted rates available through 27 August 2026 The Audio Engineering Society (AES) have announced that Early Bird registration is now open for the AES Sh...

10/07/2026

Sony introduce the IER-M500

New in-ear monitors to launch in August 2026 Sony have announced the upcoming launch of a new pair of in-ear monitors that promise to deliver a secure, stab...

10/07/2026

New RT documentary explores Irish-led efforts to build bridges

New RT documentary explores Irish-led efforts to build bridges in divided Cyprus More than a Game: From D1 to Pyla airs Monday 13 July More Than a Game: Fro...

09/07/2026

Universal Audio Black Box HG-2 & elysia karacter

Latest analogue-emulation plug-ins revealed Universal Audio have just added two new analogue-emulation plug-ins to their DSP-powered UAD line-up. Developed ...

09/07/2026

Neumann launch U 47 FET Bon Scott Edition

Limited-edition mic celebrates rock icon Neumann have partnered with the Bon Scott Estate to create a limited-edition version of the U 47 FET that honours b...

09/07/2026

Plugin Station: Plug-in management software

Handles organisation, updates, troubleshooting & more Created by pro-audio software developer Julian Worden, Plugin Station from Julian Michael Technologies...

09/07/2026

LANDR expand Fair Trade AI programme

Introduces new $1 million advance programme LANDR have just announced the next phase of their Fair Trade AI programme, a pioneering opt-in music-licensing p...

09/07/2026

Spitfire Audio expand low-cost Originals range

Four new titles now available Spitfire Audio have just introduced four new titles in their Originals range, bringing the total count of libraries in the low...

09/07/2026

The Search for Leah Croucher: A Parent's Nightmare for U and U&W

Years in the making, this intimate documentary draws on rare access to Leah Crouchers family to tell the story behind one of Britains most high-profile missing ...

09/07/2026

Enjoy Gigafast speeds and Ultimate TV pack for less

Thursday 9 July 2026 Enjoy Gigafast speeds and Ultimate TV pack for less The latest deals have dropped from Sky TV and Sky Broadband, the award-winning provid...

09/07/2026

Local campaigns with impact

Hands up who would like to dress up as a giant crisp packet? The call that went out across the agency as our anti-litter campaign, Wish you weren't here fo...

08/07/2026

Universal Audio introduce Black Box HG-2 & elysia karacter

Latest analogue-emulation plug-ins revealed Universal Audio have just added two new analogue-emulation plug-ins to their DSP-powered UAD line-up. Developed ...