The NFL has announced a partnership with TMRW Sports to develop and operate a professional flag football league for women and men. The league will launch with investment from NFL clubs, institutional investors, and current and former NFL players. A launch timeline is expected to align with the 2028 Los Angeles Olympics.
NFL clubs authorized 32 Equity, the member clubs' investment vehicle, to invest up to $32 million to support the launch. TMRW Sports was selected following a competitive evaluation process. The company previously developed TGL presented by SoFi, a team golf league in partnership with the PGA TOUR.
Player investors include Pro Football Hall of Famers Peyton Manning, Joe Montana, Steve Young, and Larry Fitzgerald, as well as Tom Brady, Eli Manning, Justin Tuck, Ryan Nece, Dhani Jones, Arik Armstead, Bobby Wagner, and Russell Wilson. Additional investors include Billie Jean King, Ilana Kloss, Alex Morgan, and Serena Williams. Institutional investors include Ariel Investments/Project Level, Bessemer Venture Partners, Blue Pool Capital, Dynasty Equity, Silver Lake, and Sixth Street, along with 776/Alexis Ohanian, APEX Capital, Arctos Partners, Bolt Ventures, Next Legacy Partners, Trenches Capital, and Trybe Ventures.
As the flag football movement continues its explosive global growth, a professional flag league completes the pathway for elite athletes to compete at every level of the game, from youth to high school and college, to the Olympic stage, and now professionally, says Troy Vincent Sr., NFL Executive Vice President of Football Operations. This is especially meaningful for girls and young women who are helping drive the sport's growth worldwide and who can now see their dreams in this game extend all the way to the professional level. Selecting TMRW Sports represents an important step in our long-term commitment to growing flag football and supporting the world-class athletes driving its momentum.
For more than three decades, the NFL has made a significant investment in flag football at the grassroots levels, including youth, high school and college, says Mike McCarley, Founder and CEO, TMRW Sports. And now with the inclusion of flag football in the 2028 Olympic Games in Los Angeles, TMRW Sports shares a vision with the NFL to further fuel fandom and participation worldwide with the development of a professional flag football league. As the elite competitive tier of flag football, this league will mark a new era for the sport as the world's best compete in a fast-paced format that aligns with the evolving media consumption of today's sports fans.
Flag football represents so much of what makes this game special, showcasing the skill, creativity, and competitiveness that define this sport, says Tom Brady. Flag football's rapid rise has been incredible, and the extensive list of current and former players supporting this league shows just how strongly athletes believe in its future. I'm excited to help take this sport to even greater heights through the launch of a professional flag football league.
The momentum behind women's sports has never been stronger, and flag football is poised to play a major role in that continued growth, says Billie Jean King. This new professional league will build on that progress by giving elite women athletes the stage they deserve to showcase their skills and shape the sport's global trajectory.
Flag football has approximately 20 million players worldwide. In the U.S., approximately 4.1 million youth play flag football - an increase of more than 50% since 2020. The sport is offered at the high school level in 39 states, with the number of young women playing on high school teams increasing nearly 60% from 2024 to 2025. More than 100 colleges and universities offer women's flag football programming, and the NCAA has added flag football to its Emerging Sports for Women program. Flag football will make its Olympic debut at the Los Angeles 2028 Games.
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The NFL has announced a partnership with TMRW Sports to develop and operate a professional flag football league for women and men. The league will launch with investment from NFL clubs, institutional investors, and current and former NFL players. A launch timeline is expected to align with the 2028 Los Angeles Olympics.
