Canary Islands reactivates the audiovisual sector through remote filming Gracias a esta f rmula de rodaje y producci n ya no es necesaria la presencia f sica del director o jefes de equipo internacionales para la ejecuci n del rodaje.
El sector audiovisual canario est reaccionando a las restricciones de movilidad de la actual crisis sanitaria provocada por el COVID-19 con el desarrollo del primer rodaje remoto de Espa a, una iniciativa pionera que permitir grabar sin necesidad de presencia f sica por parte del equipo, impulsada por el Cl ster Audiovisual de Canarias (CLAC) y liderada por las productoras Macaronesia Films (Canarias), Kiss&Ride (Madrid) y Creast (Londres), con el apoyo de la Consejer a de Econom a, Conocimiento y Empleo del Gobierno de Canarias a trav s de la empresa p blica Sociedad Canaria de Fomento Econ mico (Proexca).
La consejera de Econom a, Conocimiento y Empleo, Elena M ez, ha destacado la originalidad del proyecto Canarias streaming film destination, una apuesta creativa que une innovaci n, internacionalizaci n y colaboraci n p blico-privada para hacer frente a las restricciones impuestas por la crisis de la COVID-19 , tres elementos clave del Pacto para la Reactivaci n Social y Econ mica de Canarias. El respaldo de Proexca al proyecto del Cl ster evidencia la firme apuesta del Gobierno de Canarias por la innovaci n tecnol gica y la diversificaci n productiva como procesos fundamentales en el marco de la reactivaci n econ mica , ha se alado.
El formato streaming es una nueva f rmula de rodaje y producci n en la que ya no es necesaria la presencia f sica del director o jefes de equipo internacionales para la ejecuci n del rodaje. De esta manera la agencia creativa, los clientes o parte del equipo t cnico pueden estar en sus regiones o pa ses de origen, al tiempo que desarrollan un rodaje utilizando interiores y exteriores de Canarias, con equipo local, y cumpliendo con todos los protocolos sanitarios de prevenci n de riesgos detallados en la Orden ministerial del 9 de mayo de 2020.
Promoci n internacional Esta iniciativa contar con una campa a de publicidad espec fica para la captaci n de proyectos a nivel nacional e internacional, donde se promocionan las Islas como el lugar id neo para el desarrollo de rodajes en streaming. La grabaci n de una de las principales piezas de la campa a, el spot publicitario, estar dirigida desde Londres por el prestigioso director Eduardo Vieitez (responsable de las campa as de Samsung, Sony, McDonald's o Loter as de Espa a) y el director de fotograf a Charlie Herranz (responsable de la iluminaci n de anuncios para FIFA, Land Rover y HP) quienes, desde sus oficinas en la capital brit nica, dirigir n el primer rodaje internacional de publicidad v a streaming en Canarias.
A nivel local, Macaronesia Films coordinar la producci n del proyecto, al que se han incorporado otras empresas asociadas al Cl ster Audiovisual de Canarias como RiverFlow Pictures, Hormigas Negras, Magnetic Films, Welab Canarias o MTS Services, adem s de otras empresas de servicios como MFC Lighting, Sonimac, Canary Grip Serives, MQM Canarias, Aerofilm Canarias y profesionales isle as como Luna Bengoechea.
Este proyecto, apoyado por Proexca, posicionar a Canarias como destino internacional favoreciendo la implementaci n de nuevos modelos de rodaje en el archipi lago. Numerosas empresas locales est n adaptando sus modelos de producci n a trav s de sistemas streaming, abriendo as el camino a nuevas f rmulas de rodaje y generando oportunidades para el sector audiovisual del archipi lago.
El sector audiovisual es un sector consolidado en Canarias que en 2019 disfrut de una inversi n directa de 47,5 millones de euros, m s de 1.700 d as de rodaje en las Islas y m s de 2.500 contrataciones directas sin contar proveedores y figurantes -, por lo que la apertura a nuevos escenarios facilitar el acceso a nuevos mercados.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...
28/09/2026
MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...
28/09/2026
ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...
28/09/2026
Net Insight has added the Nimbra 1020G to its pan-Asian live media trial network, giving customers and partners in the region a way to evaluate ST 2110 and JPEG...
28/09/2026
Vindral has been named a recipient of a 2026 Technology and Engineering Emmy Award by the National Academy of Television Arts and Sciences in the category of We...
28/09/2026
Interra Systems will exhibit at CABSAT 2026 (Stand B2-37, Dubai Exhibition Centre, October 5-7), demonstrating its BATON QC platform, ORION monitoring solutions...
28/09/2026
Two years into its new production facility, the TOUR is expanding centralized wo...
Canary Islands reactivates the audiovisual sector through remote filming Gracias a esta f rmula de rodaje y producci n ya no es necesaria la presencia f sica del director o jefes de equipo internacionales para la ejecuci n del rodaje. 
