Canary Islands reactivates the audiovisual sector through remote filming Gracias a esta f rmula de rodaje y producci n ya no es necesaria la presencia f sica del director o jefes de equipo internacionales para la ejecuci n del rodaje.
El sector audiovisual canario est reaccionando a las restricciones de movilidad de la actual crisis sanitaria provocada por el COVID-19 con el desarrollo del primer rodaje remoto de Espa a, una iniciativa pionera que permitir grabar sin necesidad de presencia f sica por parte del equipo, impulsada por el Cl ster Audiovisual de Canarias (CLAC) y liderada por las productoras Macaronesia Films (Canarias), Kiss&Ride (Madrid) y Creast (Londres), con el apoyo de la Consejer a de Econom a, Conocimiento y Empleo del Gobierno de Canarias a trav s de la empresa p blica Sociedad Canaria de Fomento Econ mico (Proexca).
La consejera de Econom a, Conocimiento y Empleo, Elena M ez, ha destacado la originalidad del proyecto Canarias streaming film destination, una apuesta creativa que une innovaci n, internacionalizaci n y colaboraci n p blico-privada para hacer frente a las restricciones impuestas por la crisis de la COVID-19 , tres elementos clave del Pacto para la Reactivaci n Social y Econ mica de Canarias. El respaldo de Proexca al proyecto del Cl ster evidencia la firme apuesta del Gobierno de Canarias por la innovaci n tecnol gica y la diversificaci n productiva como procesos fundamentales en el marco de la reactivaci n econ mica , ha se alado.
El formato streaming es una nueva f rmula de rodaje y producci n en la que ya no es necesaria la presencia f sica del director o jefes de equipo internacionales para la ejecuci n del rodaje. De esta manera la agencia creativa, los clientes o parte del equipo t cnico pueden estar en sus regiones o pa ses de origen, al tiempo que desarrollan un rodaje utilizando interiores y exteriores de Canarias, con equipo local, y cumpliendo con todos los protocolos sanitarios de prevenci n de riesgos detallados en la Orden ministerial del 9 de mayo de 2020.
Promoci n internacional Esta iniciativa contar con una campa a de publicidad espec fica para la captaci n de proyectos a nivel nacional e internacional, donde se promocionan las Islas como el lugar id neo para el desarrollo de rodajes en streaming. La grabaci n de una de las principales piezas de la campa a, el spot publicitario, estar dirigida desde Londres por el prestigioso director Eduardo Vieitez (responsable de las campa as de Samsung, Sony, McDonald's o Loter as de Espa a) y el director de fotograf a Charlie Herranz (responsable de la iluminaci n de anuncios para FIFA, Land Rover y HP) quienes, desde sus oficinas en la capital brit nica, dirigir n el primer rodaje internacional de publicidad v a streaming en Canarias.
A nivel local, Macaronesia Films coordinar la producci n del proyecto, al que se han incorporado otras empresas asociadas al Cl ster Audiovisual de Canarias como RiverFlow Pictures, Hormigas Negras, Magnetic Films, Welab Canarias o MTS Services, adem s de otras empresas de servicios como MFC Lighting, Sonimac, Canary Grip Serives, MQM Canarias, Aerofilm Canarias y profesionales isle as como Luna Bengoechea.
Este proyecto, apoyado por Proexca, posicionar a Canarias como destino internacional favoreciendo la implementaci n de nuevos modelos de rodaje en el archipi lago. Numerosas empresas locales est n adaptando sus modelos de producci n a trav s de sistemas streaming, abriendo as el camino a nuevas f rmulas de rodaje y generando oportunidades para el sector audiovisual del archipi lago.
El sector audiovisual es un sector consolidado en Canarias que en 2019 disfrut de una inversi n directa de 47,5 millones de euros, m s de 1.700 d as de rodaje en las Islas y m s de 2.500 contrataciones directas sin contar proveedores y figurantes -, por lo que la apertura a nuevos escenarios facilitar el acceso a nuevos mercados.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
Canary Islands reactivates the audiovisual sector through remote filming Gracias a esta f rmula de rodaje y producci n ya no es necesaria la presencia f sica del director o jefes de equipo internacionales para la ejecuci n del rodaje. 
