
Automated transcription and metadata generation can transform the operation
Author:Ed Hauber In today's fast-paced media landscape, broadcasters are always looking for tools to help them get content to air faster and with less effort. A news workflow is the perfect example.
In a large and busy broadcast news operation, content never stops coming in. Much of it lacks context and needs metadata to make it accessible and actionable. So, teams of staffers have the tedious, and time-consuming task of trying to manually review, de- scribe, and log the continuous flow of incoming content. The goal is to tease out which sound bites and video are relevant and important assets, and which are not. Once con- tent is logged, it is commonly stored in a production asset management system (PAM), for producers and editors to access to create finished news content
Transcribing the content would be an ideal way to generate the much-needed metadata. Unlike manual tagging, which only captures a few keywords, transcriptions offer a record of every spoken word within a piece of content, giving producers infinitely more detail to search against. But in a fast-paced news environment, broadcasters do not possess the staff or the time necessary to do the tagging, let alone transcription. And then correlating it all in the content management system? It's all just too much.
Artificial intelligence was born to solve such problems. Let's dive deeper.
How can AI and machine learning make things faster and easier
Applying AI and ML technologies to news work- flows yields automatically generated, highly accurate metadata of video content more quickly and less expensively than traditional methods. That translates to major money, effort, and time savings. It also means better-structured, more detailed, and more accurate metadata and shorter content delivery cycles.
What does an AI-driven metadata automation tool look like?
Today's cloud-based architecture for AI and ML components offers broadcasters easy access to these technologies with the promise of accuracy, scalability, and trainability. Certain AI-driven metadata solutions combine high-performance AI capabilities in the cloud (speech-to-text, facial recognition, object identification, content classification, etc.) with powerful knowledge management orchestration tools.
The ideal tool also integrates the metadata into the production environment. In other words, it not only generates speech-to-text transcripts of incoming feeds (or of stored content) in real time, but it then takes the transcript, parses it by time, and indexes it back to the media in the Avid environment, where producers and editors create the content.
The results: actionable intelligence for media operators and faster search, retrieval, production, and delivery of news content
What results are news broadcasters seeing?
One U.S. news and entertainment network has put this solution into action, transforming its news production workflow.
With upwards of 100 live news feeds continually coming in, all with little to no context or perspective, even this news powerhouse couldn't employ enough people to log all these feeds around the clock, day after day. The cost is too great, and a human workforce could never scale appropriately. This news organization understood that automated, real-time transcripts would accelerate awareness and accessibility of its content, so it turned to the AI-driven solution described above.
The solution uses a variety of AI and ML technologies to process all live news feeds simultaneously from a wide array of sources (24x7x365 basis). No human team, no matter how large, could ever hope to perform concurrent, real-time processing of this quantity of media.
In the current implementation, the solution leverages multiple AI engines and language models, which include the following capabilities:
Automatic speech recognition (ASR)
Natural language processing (NLP)
Language Model Adaptation (LMA)
Automated transcript generation
Frame accurate time indexing of metadata to media
Planned expansion of the core solution in phases two and beyond will include various video intelligence capabilities, including:
Facial/name recognition
Emotion detection
Program segmentation
Logo detection
Object identification
Optical character recognition (OCR)
SOLUTION BENEFITS
1.Automated transcript generation of live feeds greatly accelerates postproduction within the Avid PAM environment. This functionality not only delivers real-time, searchable transcript metadata, it empowers producers and editors to locate, retrieve and create finished news content faster than ever before.
2.Integrated, SaaS-based transcript editing tools, which allows operators to refine and perfect machine transcripts of high-value content that will live on indefinitely in the MAM and long-term archive.
3.Increased awareness and visibility of all assets, including legacy media archives for optimized utilization and monetization.
4.Transcribed media that can be further refined as needed to generate closed caption files and/or subtitles for applications requiring media localization in up to 108 alternate languages.
5.Fully automated transcription generation, which eliminates human resource limitations and allows all content to benefit from metadata-rich enhancement.
How does it work?
As media content is ingested, it is routed via an API to cloud-based AI engines for speech to text processing. The resulting transcript metadata is then returned and processed through a series of real-time orchestration software layers in which markers are generated and the media and transcript metadata are frame accurately time indexed within the Avid Interplay PAM environment.
Prior to the advent of AI and machine learning, the benefits of automated transcript generation were not available to the broadca
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
02/04/2026
HBO and NFL Films have announced Hard Knocks: Training Camp with the Seattle Sea...
02/04/2026
Haivision has announced the Makito ONE, a single-blade video encoding and decoding platform, at NAB Show 2026. The platform combines dual-channel video encoding...
02/04/2026
Telestream has introduced UP.Lens, a cloud-based multiviewer and monitoring serv...
02/04/2026
Mark Roberts Motion Control (MRMC) will exhibit at NAB Show 2026 (Booth C5220, April 19-22, Las Vegas Convention Center), marking the company's 60th anniver...
02/04/2026
Net Insight has introduced programmable Trust Boundaries, a feature integrated i...
02/04/2026
Bitmovin has announced support for SGAI (Server-Guided Ad Insertion) in its playback products, using HLS interstitials. SGAI combines elements of client-side an...
02/04/2026
Riedel Communications' SimplyLive RiMotion R12 replay system is supporting B...
02/04/2026
LTN, a managed IP video transport company, and Ateme, a video compression and de...
02/04/2026
Harmonic has announced that TDF, a broadcast infrastructure operator in France, has deployed Harmonic's XOS Advanced Media Processor and ProStream X Video S...
02/04/2026
Eluvio and the United Rugby Championship (URC) have announced first-year results...
02/04/2026
The Kansas City Current and Scripps Sports have announced that ION will broadcas...
02/04/2026
ESPN will debut Courtside at the Women's Final Four Presented by AT&T, an alt-cast airing Friday, April 3 at 7 p.m. and 9:30 p.m. ET on ESPN2, and Sunday, A...
02/04/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are ...
02/04/2026
ESPN's MegaCast Coverage of 2026 NCAA Women's Final Four Begins Friday, ...
02/04/2026
DAZN has announced the launch of DAZN Playmakers, a global influencer program designed to build a network of sports content creators. The programme will give cr...
02/04/2026
Tony Cole, Jessica Lee shift into new roles reporting to ESPN SVP/Content Operations Chris Calcinari....
02/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
02/04/2026
Real-time tracking, virtual production, and Pixar storytelling converge for Apri...
02/04/2026
NASA's long-awaited Artemis II mission has launched four astronauts on a 10-day journey around the moon, marking the first manned launch toward the moon sin...
02/04/2026
(L-R) Molly Belle Wright, Wyatt Solis, and John Magaro appear in Omaha by Cole Webley, an official selection of the 2025 Sundance Film Festival. (Photo courte...
02/04/2026
4 - 11 April 2026
VEMIA's latest gear auction is just around the corner, and there's already a wealth of sought-after instruments and studio gear li...
02/04/2026
Little Labs emulation now available to all
The latest Universal Audio plug-in to become available outside of the company's DSP-powered UAD2 platform has...
02/04/2026
SBS Welcomes Back Cup Fever! For The Biggest FIFA World Cup Ever
2 April, 2026
Media releases
Santo Cilauro, Ed Kavalee and a host of special guests retur...
02/04/2026
Truth. Power. Perspective: NITV's Flagship Current Affairs Programs Return t...
02/04/2026
L3Harris has successfully powered the historic launch of the Artemis II mission, providing propulsion and avionics....
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Already deployed extensively by NBC Sports, FOR-A Corporation will demonstrate GoVertical! AiDi, the real-time 9:16 autocropping feature of viztrick AiDi, durin...
02/04/2026
Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, announced that Elite Media Technologies has selected its B...
02/04/2026
Harmonic's Media Processing Solutions Maximize Bandwidth Efficiency for Terrestrial Broadcast Delivery
Harmonic (NASDAQ: HLIT) today announced that TDF, a...
02/04/2026
NBC Sports Deploys viztrick AiDi to Stream Live Events in 9:16 Mobile-First Formats with Auto Tracking, Development Signals Strategic Shift for FOR-A
Long reco...
02/04/2026
Evergent will showcase new innovations in subscriber lifecycle management and monetization at NAB Show 2026 (Las Vegas, April 18 22), including:
New advances i...
02/04/2026
Riedel Communications is proud to be part of Binghamton University, State University of New York, Athletics' milestone year, celebrating the university'...
02/04/2026
Encompass Digital Media and Techex have today announced new, fully managed, cloud-native Master Control services designed to meet the growing operational demand...
02/04/2026
Avid today announced it will showcase new innovations designed to help media companies win in the new media economy at NAB Show 2026 (April 18 22, Las Vegas Co...
02/04/2026
PlayBox Neo helps AIS PLAY kick-off premier football content direct to fans
PlayBox Neo has provided MIMO Tech with a brand-new major installation to extend it...
02/04/2026
Globo has transitioned its primary content distribution to Secure Reliable Transport over a fully IP-based managed backbone using Synamedia's Quortex PowerV...
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Student Spotlight: Al-Fadl Salem The Danish singer recently performed for the queen of Denmark.
April 1, 2026
By
Editorial Staff
Image by Junia Morrow
Wh...
02/04/2026
Taku Hirano's Career Is Defined by Identity Whether he's performing, composing, teaching, or developing instruments, the do-it-all percussionist sees ...
02/04/2026
Back to All News
Netflix Unveils Official Trailer for The Trials of Winnie Mandela
Entertainment
02 April 2026
GlobalSouth Africa
Link copied to clipboard
...
02/04/2026
Back to All News
Netflix Announces Start of Production and New Cast for Second ...
02/04/2026
Back to All News
The Trailer for Ronaldinho: The One and Only Features Never-Be...
02/04/2026
Red Seat Ventures Launches Speakeasy, a New Hosting, Distribution and Monetizati...
02/04/2026
GoVertical! AiDi Powers Real-Time 9:16 Autocropping for Immediate Streaming to M...