
The group Lavinia turns 20 La renovaci n del contrato de gesti n del Servicio Audiovisual de la Comisi n Europea, la incorporaci n de Ignacio Corrales como nuevo vicepresidente y el dise o de estrategias de marketing digital son algunos de los hitos recientes de la compa a.
Lavinia llega a su 20 aniversario como uno de los principales grupos de comunicaci n audiovisual y digital de Espa a, con una concepci n global e innovadora que integra diversas l neas de negocio para ofrecer servicios, contenidos y tecnolog a de calidad.
La compa a celebrar este acontecimiento hoy jueves, 27 de noviembre, con un doble acto en el DHUB de la pla a de les Gl ries de Barcelona. A las cinco de la tarde, el Audit rium acoger unas jornadas de car cter profesional sobre el futuro de la comunicaci n y la tecnolog a que contar n con las intervenciones de seis expertos: Llu s Borrell, Director Global de la consultora brit nica Analysys Mason; Jos Mar a Casaos, director de Soluciones y Servicios de TV Ericsson Espa a; Andreu Ib ez, Project Manager en Ponent 2002, fundador de Liquid Galaxy LAB y Google Developers Group Lleida; Xavier Fisa, director de Marketing & New Business en Lavinia Interactiva; y Guille Cascante, director de Goroka.
A partir de las siete de la tarde, tendr lugar una celebraci n institucional para agradecer a trabajadores, clientes y proveedores su colaboraci n y sus aportaciones a lo largo de las ltimas dos d cadas.
Lavinia afronta su 20 aniversario con recientes incorporaciones, como la del nuevo vicepresidente, Ignacio Corrales, y nuevos retos, como la explotaci n hasta 2019 del Servicio Audiovisual de la Comisi n Europea, que da servicio a televisiones y radios internacionales con un equipo de 50 profesionales.
El grupo se ha consolidado en los ltimos meses como productora en el mbito de la publicidad, con la realizaci n de anuncios para Calidad Pascual y Eroski, y se ha posicionado como uno de los principales referentes en el dise o de estrategias de marketing digital en los sectores de gran consumo (Schweppes), en el mundo farmac utico (Laboratorios Almirall, Novartis) y el Turismo (Barcelona Shopping Festival, Visit Barcelona).
Este noviembre tambi n se cumplen 15 a os desde que Lavinia firm el primer contrato con Mediaset Espa a. Desde entonces, se han realizado m s de 80.000 directos para Telecinco. Asimismo Lavinia gestiona las delegaciones territoriales de este grupo audiovisual en Andaluc a, Catalu a, Valencia y Galicia.
El aniversario coincide con los 20 a os de Barcelona Televisi , un proyecto en que Lavinia aporta la gesti n t cnica y de informativos, y donde destaca el programa Connection Barcelona, con tecnolog a de directos por telefon a m vil 4G. Tambi n coincide con los 7 a os en antena del programa P gina 2, referente cultural de TVE, producido por Goroka, y con la emisi n del ltimo cap tulo de esta temporada de otro programa de referencia, New Quarter, que emite TVC, la televisi n p blica catalana. En el mbito de la comunicaci n local, se acaba de renovar por un tres a os el contrato de gesti n de VOTV, un canal que este mes ha celebrado su quinto aniversario.
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