HBO Max Announces Ad-Supported Tier Pricing, Previews New Original Series and Content Premieres And Debuts Advertising Experience at 2021 WarnerMedia Upfront
HBO Max
WarnerMedia
Coming to HBO Max
Launching the first week of June, HBO Max with Ads Provides Consumers the Option to Receive the Same Premium User Experience for $9.99 per Month
HBO Max announces commitment to providing lightest ad load among ad-supported streamers
New original series and content coming soon previewed at annual media advertising industry event
HBO Max announced at today's 2021 WarnerMedia Upfront that it will debut its ad-supported subscription tier the first week of June, providing consumers choice between the existing ad-free version of HBO Max at $14.99 per month, or an ad-supported experience for $9.99 per month. HBO Max previewed new ad experiences coming to the platform later this year and shared its immediate commitment to having the lightest ad load in the streaming industry, coupled with the most premium content.
In addition to advertising-specific news, the brand debuted highly anticipated new and original series including And Just Like That , teased special events like FRIENDS: THE REUNION, a real-life unscripted celebration of the beloved show, and previewed forthcoming seasons of Legendary, The Flight Attendant and Search Party, among others at the upfront.
Both HBO Max tiers offer access to an exciting lineup of new original programming, as well as its robust catalog of content from iconic entertainment brands including HBO, Warner Bros., DC, Turner Classic Movies, Adult Swim, Cartoon Network, and more. Subscribers to the ad supported tier of HBO Max will have access to the full HBO Max content catalog, excluding Warner Bros. Same-Day Premiere films debuting in theaters and on HBO Max throughout 2021.
HBO Max with Ads will bring our beloved entertainment brands and franchises to even more consumers at this new, lower price point-while, for the first time, elegantly connecting brands to the premium, iconic IP that defines this service, said Tony Goncalves, EVP and Chief Revenue Officer for WarnerMedia.
Subscribers to both HBO Max tiers will enjoy HBO Max's premium user experience, which weaves together human-powered discovery, personalization and customization, a sophisticated video player, parental controls and a unique kids experience to offer customers a service that gives them more of what they love.
HBO Max with Ads will bring brands closer to captivating content experiences that engage their most valuable audiences in an environment purpose-built for discovery and designed to eliminate disruption. At a time when brands are looking to create the most impact, HBO Max with Ads will offer an elegant and creative canvas for brands and advertisers to connect with consumers - with the accountability they need to drive outcomes that matter most to their business.
WarnerMedia builds on its rich history of innovation to improve commercial ad loads in the linear TV space as one of the first to market with limited commercial interruptions across TBS, TNT and TruTV.
Now, with HBO Max's ad supported tier, that foundation and spirit of putting the viewer at the center, transcends to streaming.
HBO Max with Ads provides a superior marketing environment, featuring the lightest ad load in the streaming industry, driving engagement with consumers and efficacy for our partners, said JP Colaco, Head of Advertising Sales for WarnerMedia. Couple that with beloved premium content spanning all genres and audience segments, and we are delivering the best ad offering available in market today.
HBO Max with Ads is launching with most major agency holding companies and a wide array of brands across all verticals and categories, powering ongoing innovation through test and learn with marketplace partners.
At launch and over the next several months, advertisers will have access to key formats and adjacencies, allowing them to align their message to make meaningful impact alongside a slate of iconic brands, talent and storytellers, including formats and offerings like:
Brand Block (Available now): Where brands own a block of content and consumers delight in a limited commercial experience.
Pause Ads (Coming soon): Create a new space to connect with meaningful engagement opportunities when a consumer takes a break.
Branded Discovery (Coming soon): Surround the content discovery process as consumers explore HBO Max recommended programming
HBO Max is also scheduled to launch (without ads) in 39 countries across Latin America and the Caribbean in late June, and the HBO-branded streaming services in Europe (the Nordics, Spain, Central Europe, and Portugal) are scheduled to be upgraded to HBO Max later this year.
HBO Max offers consumers best-in-class and iconic programming for each member of the household. From award-winning HBO original programming like Lovecraft Country, The Undoing, and Game of Thrones, hit Max Originals including The Flight Attendant and Zack Snyder's Justice League, new and iconic kids franchises including Sesame Street and Looney Tunes, to DC movies like Aquaman, Joker, and Suicide Squad, and legendary animated films from Studio Ghibli, the deep and diverse catalog offers something for everyone. HBO Max makes discovering content seamless, providing an experience tailored to each individual user and serving up content that resonates most through the combination of bespoke editorial curations and custom recommendations based on a user's viewing history.
More details on HBO Max brand solutions will be available over the coming months at hbomax.com/advertising.
Jenn Toner
917.558.6379
jennifer.toner@warnermedia.com
Kelly Liyakasa
347.224.1096
kelly.liyakasa@warnermedia.com
Chris Willard
347.453.0918
chris.willard@warnermedia.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
HBO Max Announces Ad-Supported Tier Pricing, Previews New Original Series and Content Premieres And Debuts Advertising Experience at 2021 WarnerMedia Upfront 
