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Sky Sports partners with UK broadcasters to make World Cup qualifier available to all

27/05/2022

On Sunday 5 June, everyone in the UK will be able to watch Wales take on either Scotland or Ukraine in the FIFA World Cup Play-Off Final. The important fixture will see the winner securing a place at the FIFA World Cup finals in Qatar this November and will be available free to air on ITV in England, S4C in Wales and STV in Scotland, following agreements between Sky Sports and the British public service broadcasters.

The deal means everyone in Scotland and Wales can get behind their national teams in their bids to reach the FIFA World Cup Qatar 2022.

The game, which will also be shown on Sky Sports, is the culmination of a long qualifying campaign for both nations, following initial postponement of Scotland's fixture with Ukraine after Russia's invasion, while Wales beat Austria 2-1 back in March.

Jonathan Licht, Managing Director of Sky Sports, commented: Next Sunday's game is a huge fixture for Wales and Scotland supporters, and for football fans throughout the UK and Ireland. We are thrilled to make a game of such national sporting significance available to the widest possible audience, thanks to our partnership with ITV, S4C and STV."

Niall Sloane, ITV Director of Sport, said: This agreement ensures free to air coverage for all football fans for the crucial World Cup Play-Off Final. The deal with Sky Sports will bring fans of the Home Nations the chance to watch their team progress to the 2022 FIFA World Cup, which we hope our viewers will enjoy.

Bobby Hain, Managing Director of Broadcast at STV, said: "After initiating discussions with Sky Sports and working closely with them to secure an agreement, were delighted that this potentially historic moment in Scottish international football will be available for everyone to watch for free on STV.

"There is of course a decisive fixture to come before then, but regardless of the result, its hugely exciting to have international football returning to STV next Sunday.

Sian Doyle, S4C Chief Executive, said: "The play-off final is one of the biggest games in the recent history of the Welsh football team and one the whole nation will be watching with tremendous excitement.

"S4C is here to provide a service to the people of Wales and we are proud to be a part of the Red Wall.

"We will be turning our channel red to show our support for the team and we will be behind them all the way. We hope Wales supporters will join us and enjoy our coverage. Yma o Hyd."

Scotland vs Ukraine will be live on Sky Sports at 7.45pm on Wednesday 1st June.

The FIFA World Cup Play-Off Final between Wales and Ukraine or Scotland will kick off at 5pm on Sunday 5th June, live on Sky Sports and free to air on ITV, STV and S4C.

Viewers can also track all the action on skysports.com and the Sky Sports app for minute-by-minute updates on the go.

Notes to Editors:

This is not the first time that Sky has shared sports rights with PSB partners, in moments of national importance:

In 2019, Sky partnered with Channel 4 to show England's bid to lift the Cricket World Cup for the first time, available for the whole of the UK to watch. The final saw a peak audience across Sky and Channel 4 of 8.3 million, watch England lift the trophy.

The 2021 Formula One season was one of the most competitive and debated campaigns ever, climaxing in a winner takes all battle between Lewis Hamilton and Max Verstappen. Sky again partnered with Channel 4 to see a combined peak audience of 7.4 million people watch Max Verstappen seal the World Championship title

About Sky:

Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.

Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+ and Amazon Prime Video, and apps like Spotify, YouTube, ROXi, Highbrow, Fiit, and more, in one place, easy. Our streaming service, NOW, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.

Building on the success of Sky Originals like Chernobyl, Bulletproof and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and trustworthy journalism for free and Sky Sports, our leading sports broadcasting service brings customers some of the biggest and best global sporting events from the Premier League to Formula 1 and everything in between. Sky Cinema is the home of Sky Original films with brand new films launching every month alongside an unrivalled range of the latest cinema releases and on demand library. Our new TV and movie studio, Sky Studios Elstree, which will open in 2022, is expected to create over 2,000 new jobs and generate an additional £3 billion of production investment in the UK over the first five years.

We believe that we can be a force for good in the communities in which we operate. We're committed to being Europe's first net zero carbon entertainment company by 2030 and we're proud to be a Principal Partner and Media Partner of COP26 - the UN Climate Change Conference. We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for our commitment to diversity, and we've set ambitious 2025 targets to continue to increase diversity and representation. We're also committed to investing £30million across our markets over three years to improve our approach to diversity and inclusion, and to tackle racial injustice.

Sky employs just under 1000 people in Ireland with over 750 of those based at its Head Office in Burlington Road in Dublin. As part of our Sky Cares programme, we teamed up with Age Action to support
LINK: https://www.skygroup.sky/en-gb/article/sky-sports-partners-with-uk-bro...
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