COMMUNIQUE DE PRESSE
FELIX BAUMGARTNER AU MIPTV
AVEC RED BULL MEDIA HOUSE
LE MIPTV MET LACCENT SUR LES MARQUES
AVEC SON PROGRAMME BRANDS AND CONTENT
Paris, le 4 fvrier 2013 Dans le cadre du riche programme que le MIPTV consacre aux marques, le parachutiste autrichien de lextrme Felix Baumgartner et le Directeur commercial de Red Bull Media House, Alexander Koppel, prendront la parole loccasion dun Media Mastermind keynote exclusif au MIPTV, le mardi 9 avril. Une masterclass Brands & Content et la remise du prix Brand of the Year Award complteront ce programme. Organis par Reed MIDEM du 8 au 11 avril 2013 Cannes, le MIPTV incluera un programme spcialement ddi aux contenus de marque et linnovation, dans le cadre du MIPCube.
Lquipe qui a ralis lvnement Red Bull Stratos Mission to the Edge of Space commentera cette exprience exceptionnelle et dvoilera ses rsultats au MIPTV. Le 14 octobre 2012, Felix Baumgartner est mont plus de 39 km dans la stratosphre, laide dun ballon gonfl lhlium. Lors de sa longue chute libre vers la Terre, il a atteint la vitesse de 1342 km/h, devenant le premier tre humain franchir le mur du son sans aucune propulsion motorise.
Red Bull Media House est responsable de toute linformation et de la diffusion multiplateforme de la mission Red Bull Stratos, qui a retenu lattention du monde entier et qui a runi la plus grande audience jamais atteinte par un programme en streaming live sur le web. 8 millions de personnes ont suivi en direct lexploit de Felix Baumgartner; la squence sest classe par la suite parmi les 10 vidos les plus vues sur YouTube en 2012. A loccasion de leur keynote commun au MIPTV, intitul The Red Bull Stratos Experience , Felix Baumgartner et Alexander Koppel voqueront la manire dont cet vnement mdiatique a t conu et ralis, obtenant une exposition mondiale hors du commun.
La Brands & Content Masterclass du MIPCube runira 60 hauts dirigeants de grandes marques, agences de publicit, socits de production spcialises dans les contenus de marques, diffuseurs, plateformes numriques, rseaux sociaux et agences dartistes. Le mardi 9 avril, lHtel Majestic de Cannes, ils partageront leurs expriences et leurs meilleures pratiques, partir dune slection des meilleures campagnes de contenus de marques, avec des prsentations denvergure, des dbats et des ateliers pratiques.
Pour sa troisime dition, le MIPTV Brand of the Year Award rcompensera le meilleur contenu original vido cr par une marque ou par son agence, ainsi que son utilisation comme un lment cl dans une campagne de contenus de marques. La comptition est ouverte jusquau 22 fvrier 2013 toutes les campagnes de contenus de marques bases sur la cration de contenu vido original. La publication de lditeur Fast Company, Co.Create, qui explore au quotidien la crativit convergente des mondes du divertissement, des technologies et des marques, est le partenaire officiel de slection du MIPTV Brand of the Year Award , qui sera remis au gagnant loccasion dun djeuner VIP le mardi 9 avril.
Pour des informations sur laccrditation presse, cliquez ici.
A propos du MIPTV Fond en 1963, le MIPTV est le march international et le forum de la cration des contenus sur tous les crans. Organis chaque anne Cannes, il rassemble les professionnels de lindustrie de la tlvision et des contenus online pendant quatre jours dvnements, de confrences, de projections et de rencontres. Au cur du MIPTV, le MIPCube est le programme ddi la crativit et linnovation pour les contenus multiplateformes. Le MIPDoc et le MIPFormats sont les vnements cls pour les programmes documentaires et factuels; ils se droulent le weekend prcdant le MIPTV. En 2013, le MIPTV fte son 50e anniversaire.
www.miptv.com
CONTACTS PRESSE REED MIDEM
Jane GARTON , Directrice de la presse Entertainment : +33 1 79 71 94 39 > jane.garton@reedmidem.com
Philippe LE GALL, Responsable des vnements presse : +33 1 79 71 96 48 > philippe.legall@reedmidem.com
Joanna KIRK, Responsable Presse: +33 1 79 71 95 82 > joanna.kirk@reedmidem.com
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