Good Food champions ground-breaking Google + hangouts for food TV industry

To mark the launch of the new and exclusive TV series, Valentine Warner Eats Scandinavia (TX 16th September, 8pm), Britain's leading pay food TV channel Good Food, is hosting its first Google hangout. The event, presented by adventurous cook Valentine Warner, will be held on Friday 30th August.

The hangout entitled, Good Food presents Valentine Warner's Scandinavian Supper, will be a culmination of a three week social media campaign. An interactive Facebook app, which users can log into through Facebook, will host three recipes from the series, which viewers can vote to see cooked live in the hangout. Their vote will be broadcast as a post with the hashtag #EatScandi and will link back to the Good Food website. Here, users can see all the recipes from the show at goodfoodchannel.co.uk/eatscandinavia.

By voting, the viewer is automatically entered into the draw for the chance to win one of three places in the live cookery class, where they will be taught how to cook their Scandinavian dinner party, by Valentine Warner via the Google hangout.

The three winners will be briefed by digital agency Crush London, who will project manage the competition. Once the successful entrants have been chosen, all the required ingredients will be delivered directly to their homes ahead of the event.

In the studio kitchen, Valentine will be joined by influential Scandinavian bloggers including Trine Hahnemann, who have a large online community following. They will be posing questions to Valentine throughout the one hour cookery masterclass, tweeted in by viewers watching in real time online.

General Manager of Good Food, Clare Laycock said

The hangout is a first for the channel and the UKTV network. It's an innovative way in which to engage with the 27,013 Twitter followers, 28,070 likes on Facebook and the 9,116 Google followers Good Food has amassed. It is an excellent opportunity for new viewers to find the channel and levy interest in our upcoming series, Valentine Warner Eats Scandinavia.

Good Food's Online Producer, Anna Sbuttoni added

We're very excited to be hosting Good Foods first ever live cookalong with Valentine Warner to launch his new series. It will be a chance to preview Valentines recipes from the show and ask him about his experiences as he explored Scandinavia. Scandinavian food is fresh and seasonal, which feels very relevant now. I hope that anyone who is interested in Scandinavian cooking will watch and take part.

For those who did not win one of the three live spaces, the hangout player will be embedded into the Good Food website, YouTube, Facebook app and Google and will be supported by on air pushes. To keep viewers engaged throughout, prizes will also be given away during broadcast.

For more information please contact:

Lucy Fox, Publicist

Kerry Parker, Senior Corporate Communications Manager

-ENDS-

Notes to Editors About Good Food HD (Sky / HD 247, Virgin 260) (goodfoodchannel.co.uk)

Good Food features all the biggest names in food, including Jamie Oliver, Nigella Lawson, James Martin, Rachel Allen, Madhur Jaffrey and The Hairy Bikers. Appealing to both the expert cook and those who enjoy food-led entertainment, Good Food delivers exciting originations such as Choccywoccydoodah, The Roux Scholarship, Perfect , Valentine Warner: Coast to Coast, Madhur Jaffrey's Curry Nation and Monster Munchies! Alongside overseas titles such as Man v Food, Luke Nguyen's Vietnam and Top Chef, Good Food is the UK's leading pay TV food channel with access to the best culinary talent and a passion for all things in the kitchen.

About UKTV The multi-award winning media company that reaches over 42 million viewers per month.

UKTV's ten imaginative channel brands - Watch, Dave, Gold, Alibi, Eden, Yesterday, Drama, Really, Home and Good Food - include the number one channel in the Factual genre, the number one channels in the Lifestyle genre (Pay and Free) and the most famous channel and programmes in the Entertainment genre.

UKTV has a truly innovative model, curating brand-defining commissions, high-profile acquisitions and the very best of BBC and Channel 4 content, and embracing technology to

deliver inspired channels to audiences through Freeview, Sky, Virgin Media, BT Vision, TalkTalk on YouView, plus direct On Demand digital services. The network distributes its highly valued programmes to 200 territories around the world and supplies Sky with more hours of HD content than anyone else.

Now celebrating its 21st year at the forefront of digital television, UKTV - an independent commercial joint venture between BBC Worldwide and Scripps Networks Interactive, Inc. (SNI) - is proud to be the only British broadcaster to be recognised by Best Companies.

corporate.uktv.co.uk / @uktv_press

LINK:	http://corporate.uktv.co.uk/news/article/good-food-champions-ground-br...
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