Amagi Launches Ad Monetization Solution For TV Networks To Break Into Untapped International Markets

Amagi Launches Ad Monetization Solution For TV Networks To Break Into Untapped International Markets 08 December 2014

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Amagi set to offer local Ad insertion platforms on pan-regional feeds to help create new revenue streams for TV channels reaching Europe and the Middle East Amagi, the leader in targeted TV advertising and cloud-based broadcast infrastructure has today announced the launch of its Ad monetization platforms that are uniquely designed for TV Networks whose satellite feeds cover countries outside its origin.

In the last few months, we have witnessed a surge in demand from TV Networks to monetize their pan-regional feeds. Owing to their unique regional structure and demographics, Europe and the Middle East region are emerging as the priority markets for local Ad insertion. As a pioneer in targeted TV advertising, we are best positioned to offer local Ad insertion platform for these markets, commented KA Srinivasan, co-founder, Amagi.

For TV Networks reaching Europe and the Middle East, Amagi will now deploy its patented content watermark technology with flexible workflows to replace Ad breaks on satellite feeds with local Ads. Amagi can watermark any content provided by TV channels and replace such content at local headends based on a pre-determined playlist. The entire solution can operate on existing satellite infrastructure of broadcasters using STORM IRD, Amagi's enhanced satellite receiver. STORM IRD can store Ads and replace watermarked Ads locally while the entire workflow can be managed remotely through a cloud-based user interface. STORM IRD also supports traditional content triggers such as SCTE-35 and DTMF cue tones, added KA Srinivasan.

Amagi has successfully monetized Ad inventory in Singapore and other countries in the Asia Pacific region for large TV networks. Amagi also runs India's largest TV Ad network with over 1,000 installations and more than 2,000 advertisers, providing geo-specific Ad inventory on some of India's leading entertainment and news channels.

Using Amagi's proprietary remote Ad insertion technology, TV Networks operating on pan-regional feeds can now monetize their Ad inventory in Europe and the Middle East. This can result in new revenue streams from these two markets which until now was left un-monetized. Amagi will provide monitoring and infrastructure support to realize a reliable, accurate, and flexible Ad insertion service.

About Amagi

Amagi is the world's largest platform for delivering targeted TV content and advertising anywhere across the globe. Every month, we deliver and play out more than one million advertising seconds and thousands of hours of content for many leading broadcasters. Our patented core technology delivers new market access, content localization, and advertising revenue streams for broadcasters at a fraction of the cost when compared to existing traditional broadcast models.

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