
Huntsville, Alabama - Sept. 4, 2015 - PESA, a leading designer and manufacturer of streaming, routing, and AV integration products, provided a Cheetah 4K router to Guanhua Glory AV System Integration Co., Ltd. (GHG) during last week's BIRTV 2015 international broadcast show in Beijing. The Beijing-based systems integrator paired the router with Sony 4K cameras on the show floor to demonstrate an economical 4K workflow. We had a terrific response to the technology, said Dwaine McClellan, PESA manager of international sales. For many attendees, this was their first exposure to PESA's economical and efficient 4K routing solution. We were very happy to support GHG, which is a respected systems integrator in the region. Cheetah routers are now available in multiple configurations to support both UHDTV (3840 2160) and DCI (4096 2160) signals. PESA can mix and match between 4K CWDM and traditional copper or fiber I/O in the frame. Retrofit kits also provide a simple plug-and-play upgrade solution for any 3G-SDI Cheetah routing switcher, with the Cheetah 4K I/O card system replacing any existing 16-channel I/O card set. Once the control software is configured for 4K, the router system can run both 4K and 3G-SDI signals in parallel.
GHG was founded in 1997 and is known for its television studio, master control, and OB production truck design and integration. PESA also had its own booth at the show, where it showcased a full complement of digital video routers, DRS audio routers, converters and extenders, and multi-channel streaming appliances.
About PESA
As a leading provider of audio/video (A/V) Baseband and IP connectivity products, PESA offers a wide selection of multi-path streaming products, routing switchers, matrix switchers, extenders, converters, media extenders, and signal processing gear to support government, military, industrial, commercial, medical, broadcast, and mobile truck applications. From large to small-scale A/V routing and extender products to multiple IP streaming appliances, PESA offers a diverse suite of AV products, all of which are supported by 24/7 technical support. PESA is located in Huntsville, Ala., with regional sales offices throughout North America and China. Our cost effective solutions are available around the world through our industry leading team of Channel Partners offering local support and installation. All products mentioned herein are trademarked property. Learn more about us at www.pesa.com. Follow us on Twitter: @PESA_ONLINE.Press Contact
Mark J. Pescatore
Pipeline Communications
561-531-3106
mark@pipecomm.com
Company Contacts
John T. Wright
SVP, Sales & Business Development
256-726-9200
jwright@pesa.com
Dewaine McClellan
International Sales Manager
256-479-4052
dmcclellan@pesa.com
Lou Libin
China Sales Manager
+86-1380-126-2787
libin@pesa.com
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