In our latest blog, Tim Pearson reflects on IBC 2023 and how NAGRA helped visitors to its booth plot a course and navigate the disruption.
There seemed to be much trepidation ahead of this year's IBC. Would the Schiphol fiasco and train strike that blighted the escape from the RAI in 2022 be a problem this year too? Even the IBC organizers seemed a little panicked with their emails urging visitors to sign-up landing into inboxes much earlier than in previous years. It was a relief all round then that getting to IBC was uneventful and the focus was once again on an industry undergoing a period of intense change.
The 2023 NAGRA show theme was Navigate the Disruption and it proved to be spot on. Visitors to the NAGRA booth all very aware of the impact of a fragmented content landscape and downward pressure on revenues and ARPU wanted to learn more about routes through the disruption that met challenges head-on and realized new opportunities.
As part of our theme, we focused on two routes of discussion - Post-Production and Beyond Video. Our routes converged on Fighting Piracy and concluded with an area that saw much animated discussion: The New Digital Economy.
The Need for Security in Production & Post-Production
The fragmentation of the content landscape has led to an explosion of content being created. Writer and actor strikes aside (the former now seemingly solved), the changes in distribution approaches for production and post-production mean more and more post houses are distributing screeners and production dailies through closed OTT streaming services. While the actual streaming services may be closed, the fact that content is distributed over OTT means that it is exposed to the same surface attack area as consumer-focused streaming services. Consequently, there is an increased need for security to protect valuable assets from being intercepted either during or at the end of the production process. Our announcements before IBC illustrated this and included how French post house Dubbing Brothers are securing their screener streaming service with multi-DRM. In addition, and in response to an industry needing to strengthen security, we also announced that collaboration workflow solutions Adobe frame.io and Sony CI Media Cloud have also integrated NAGRA NexGuard forensic watermarking into their solutions, joining Avid MediaComposer, PIX and Qtake who already offer NexGuard forensic watermarking.
Disruptive Approaches to Content Distribution
Just before IBC, NAGRA was proud to announce a new agreement that sees NAGRA NexGuard forensic watermarking integrated with market disruptor Eluvio. Offering a decentralized content delivery platform, the Eluvio Content Fabric approach dispenses with the traditional CDN approach and uses blockchain-controlled trustless, verifiable, and tamper proof content security capabilities that prove, protect, and secure low-latency content distribution from its source to audiences.
NAGRA, NexGuard Streaming OTT forensic watermarking can be applied automatically and dynamically to each output stream and tied to the individual recipient. All authorizations and accounting of a content's lifecycle-from audience reporting to rights management to version history-are realized directly in the Eluvio Content Fabric, recorded in its ledger, provable, and tamper free.
In addition, joining NAGRA on the stand was 2G Digital Post, a Burbank-based post house that uses NexGuard forensic watermarking as part of a new, AI-powered solution that helps to address the challenges associated with scaling localization and distribution services. This is particularly pertinent for an industry needing to localize increasing volumes of content through processes which typically include distribution to several third parties - which increases the risk of content leaks.
Beyond Video and the Set-Top Box
The gradual whittling down of permissible video slates available to video service operators through carriage deals or similar - as was evidenced recently by the Disney+/ Charter standoff resolved just before IBC, has resulted in a need to consider a wider range of services that extend beyond video. NAGRA demonstrated this at IBC through its OpenTV Video Platform which showed how a range of media and entertainment services can be aggregated to provide a media-rich proposition that extends beyond video to gaming, shopping and other lifestyle services.
This service aggregation' approach is expanding the industry narrative beyond content aggregation which has been widely adopted thus far. While the premise is the same - to provide a digital experience that delivers value and monetizes the experience, the service aggregation approach also supports connected digital lifestyles. With new business models and customer experiences underpinned by AI-powered behaviour-based analytics, this fresh approach enables operators to re-engage with disaffected consumers who have tried to navigate fragmented solutions alone.
In addition, as operators look to optimize their cost-to-serve, conversations start to consider a world beyond the set-top box. To support this, NAGRA featured TVkey Cloud, a joint Samsung and NAGRA initiative that is designed to reduce cost and extend reach by enabling a secure, operator-branded app that persists in the prime position on a connected TVs home screen.
Fighting Piracy
Common to both routes on the NAGRA stand was how to tackle piracy. Here we demonstrated our anti-piracy intelligence solution which allows the user to select domains of interest and then explore the ecosystem in which they operate. This includes associated domains, domain registrants and other information that is critical to building a successful civil or criminal case. Joined by solution partner, Kineton, who demonstrated their webcrawler solution integrated with NAGRA NexGuard foren
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
08/09/2026
BERLIN, September 8, 2026 - J nger Audio will introduce a major expansion of its flexAI audio processing platform at IBC 2026. The flexAI system adds autonomous...
08/09/2026
New Vendor-Agnostic Broadband Intelligence Fabric Reduces Operational Complexity and Improves Service Quality for Broadband Service Providers SAN JOSE, Calif. -...
08/09/2026
Arvato Systems Brings TI Expertise to the Stage
Panels, workshops, and real-world examples at the TI-SUMMIT 2026
Arvato Systems, a partner of the TI-SUMMIT 2...
08/09/2026
On October 1, Apple Arcade is rolling out a lineup of fun new games for players ...
07/09/2026
Two new full-range, flat-response cabinets introduced
HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...
07/09/2026
Answering questions about AI in game audio
GameSoundCon, the largest professional conference for video game music and sound design, have announced that they...
07/09/2026
New directional headset mic on show at IBC
Just ahead of this week's IBC show, DPA have announced the launch of a new directional headset that's bee...
07/09/2026
We are not building systems to replace human decision-making; we are building systems that execute our decisions at machine speed. The media companies that win ...
07/09/2026
Monday 7 September 2026
Freddie Meredith joins cast of SNL UK ahead of start of Season 2
Freddie Meredith Images
ZIP (3MB)
Saturday Night Live UK announces ...
07/09/2026
Monday 7 September 2026
Sky and NFTS team up to launch new routes into screen careers
Sky has today announced a new apprenticeship programme, with application...
07/09/2026
Monday 7 September 2026
Sky Sports announces most comprehensive NFL coverage to...
07/09/2026
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's first demonstration of Serial Audio Definition Model (S-ADM) in a cloud-based produ...
07/09/2026
dB Broadcast will showcase APIS Hive, its software platform for designing, deploying and managing modern broadcast infrastructures, at IBC 2026.
Developed from...
07/09/2026
552,000 streams on RT Player
The historic fight, which saw Katie Taylor become...
06/09/2026
Recreates Rolands TB-303 & MC-202
BS-203 MacroAcidizer is the first virtual instrument from Born Second, and it offers a recreation of two Roland classics -...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
05/09/2026
MK2 & Bass system control app improved
HEDD Audio have just launched a new and improved version of the control software that pairs with their MK2 and Bass m...
04/09/2026
Media organisations interested in the Media Innovation Europe 3.0 Business Innovation Synergizer (BIS) can now consult a new FAQ document providing additional a...
04/09/2026
Powerful new soft synth announced
Traveler is the first software instrument to be released by KeySolutions Sounds, and it's an ambitious one! Said to co...
04/09/2026
Free virtual instrument range expanded
The latest expansion of e-instruments' free Fragments series introduces a packed-down version of the company'...
04/09/2026
Company recognised for second time
Two years after winning an Engineering, Science & Technology Emmy Award for dxRevive Pro, Accentize have been recognised ...
04/09/2026
Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...
04/09/2026
RT ANNOUNCE NEW DRAMA THE MURDER OF MR. MOONLIGHT
BASED ON THE DISAPPEARANCE...
03/09/2026
Yospace will be at IBC from 11th - 14th September (booth 5.C78). For more inform...
03/09/2026
Create musical synth bass sounds from scratch
Anthony Marinelli Music have recently announced the launch of Bass DNA, a new online course that teaches music...
03/09/2026
Most powerful Tonex hardware to date
IK Multimedia's latest release introduces their most advanced Tonex hardware unit to date, combining their AI Machi...
03/09/2026
Upmix & downmix software upgraded
Penteo Audio Plugins have announced that the latest version of their powerful upmix and downmix software is now available....
03/09/2026
With the start of the new apprenticeship year, young talent has once again begun their professional careers at SGL Carbon's sites in Germany. Recently, the ...
03/09/2026
With the industry increasingly embracing hybrid, software-defined production models, Calrec will preview a series of Argo and ImPulseV software enhancements at ...
03/09/2026
Thursday 3 September 2026
Jeff Goldblum announced as host of Saturday Night Liv...
03/09/2026
Wuppertal September 3, 2026
Gonshiro Strengthens Collaboration With Riedel, AR...
03/09/2026
Comscore Expands Its AI Intelligence to Measure Sponsored Chat Advertising and I...
03/09/2026
First Class Takes is a new six-part series for RT KIDS that captures funny, hon...
02/09/2026
Combines the Phat Drive with high-voltage valve circuit
The latest pedal from Keeley Electronics combines their popular Phat Mode drive pedal with an all-ne...
02/09/2026
Free version of virtual mixing room plug-in introduced
Lewitt's Space Replicator plug-in provides users with a virtual monitoring environment that aims ...
02/09/2026
Two new mixing & mastering plug-ins revealed
AIR Music Tech have just introduced the Stereophonic Bundle, a pair of processing plug-ins designed to provide ...
02/09/2026
Rohde & Schwarz has achieved initial verification of 3GPP Rel. 17 power-saving f...
02/09/2026
Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...
02/09/2026
Why agentic media supply chains need experience design built around visibility, reversibility and human authority
When AI can generate a functional interface ...
02/09/2026
Wednesday 2 September 2026
Sky News revamps Sunday morning show with rotating l...
In our latest blog, Tim Pearson reflects on IBC 2023 and how NAGRA helped visitors to its booth plot a course and navigate the disruption.
