In our latest blog, Tim Pearson reflects on IBC 2023 and how NAGRA helped visitors to its booth plot a course and navigate the disruption.
There seemed to be much trepidation ahead of this year's IBC. Would the Schiphol fiasco and train strike that blighted the escape from the RAI in 2022 be a problem this year too? Even the IBC organizers seemed a little panicked with their emails urging visitors to sign-up landing into inboxes much earlier than in previous years. It was a relief all round then that getting to IBC was uneventful and the focus was once again on an industry undergoing a period of intense change.
The 2023 NAGRA show theme was Navigate the Disruption and it proved to be spot on. Visitors to the NAGRA booth all very aware of the impact of a fragmented content landscape and downward pressure on revenues and ARPU wanted to learn more about routes through the disruption that met challenges head-on and realized new opportunities.
As part of our theme, we focused on two routes of discussion - Post-Production and Beyond Video. Our routes converged on Fighting Piracy and concluded with an area that saw much animated discussion: The New Digital Economy.
The Need for Security in Production & Post-Production
The fragmentation of the content landscape has led to an explosion of content being created. Writer and actor strikes aside (the former now seemingly solved), the changes in distribution approaches for production and post-production mean more and more post houses are distributing screeners and production dailies through closed OTT streaming services. While the actual streaming services may be closed, the fact that content is distributed over OTT means that it is exposed to the same surface attack area as consumer-focused streaming services. Consequently, there is an increased need for security to protect valuable assets from being intercepted either during or at the end of the production process. Our announcements before IBC illustrated this and included how French post house Dubbing Brothers are securing their screener streaming service with multi-DRM. In addition, and in response to an industry needing to strengthen security, we also announced that collaboration workflow solutions Adobe frame.io and Sony CI Media Cloud have also integrated NAGRA NexGuard forensic watermarking into their solutions, joining Avid MediaComposer, PIX and Qtake who already offer NexGuard forensic watermarking.
Disruptive Approaches to Content Distribution
Just before IBC, NAGRA was proud to announce a new agreement that sees NAGRA NexGuard forensic watermarking integrated with market disruptor Eluvio. Offering a decentralized content delivery platform, the Eluvio Content Fabric approach dispenses with the traditional CDN approach and uses blockchain-controlled trustless, verifiable, and tamper proof content security capabilities that prove, protect, and secure low-latency content distribution from its source to audiences.
NAGRA, NexGuard Streaming OTT forensic watermarking can be applied automatically and dynamically to each output stream and tied to the individual recipient. All authorizations and accounting of a content's lifecycle-from audience reporting to rights management to version history-are realized directly in the Eluvio Content Fabric, recorded in its ledger, provable, and tamper free.
In addition, joining NAGRA on the stand was 2G Digital Post, a Burbank-based post house that uses NexGuard forensic watermarking as part of a new, AI-powered solution that helps to address the challenges associated with scaling localization and distribution services. This is particularly pertinent for an industry needing to localize increasing volumes of content through processes which typically include distribution to several third parties - which increases the risk of content leaks.
Beyond Video and the Set-Top Box
The gradual whittling down of permissible video slates available to video service operators through carriage deals or similar - as was evidenced recently by the Disney+/ Charter standoff resolved just before IBC, has resulted in a need to consider a wider range of services that extend beyond video. NAGRA demonstrated this at IBC through its OpenTV Video Platform which showed how a range of media and entertainment services can be aggregated to provide a media-rich proposition that extends beyond video to gaming, shopping and other lifestyle services.
This service aggregation' approach is expanding the industry narrative beyond content aggregation which has been widely adopted thus far. While the premise is the same - to provide a digital experience that delivers value and monetizes the experience, the service aggregation approach also supports connected digital lifestyles. With new business models and customer experiences underpinned by AI-powered behaviour-based analytics, this fresh approach enables operators to re-engage with disaffected consumers who have tried to navigate fragmented solutions alone.
In addition, as operators look to optimize their cost-to-serve, conversations start to consider a world beyond the set-top box. To support this, NAGRA featured TVkey Cloud, a joint Samsung and NAGRA initiative that is designed to reduce cost and extend reach by enabling a secure, operator-branded app that persists in the prime position on a connected TVs home screen.
Fighting Piracy
Common to both routes on the NAGRA stand was how to tackle piracy. Here we demonstrated our anti-piracy intelligence solution which allows the user to select domains of interest and then explore the ecosystem in which they operate. This includes associated domains, domain registrants and other information that is critical to building a successful civil or criminal case. Joined by solution partner, Kineton, who demonstrated their webcrawler solution integrated with NAGRA NexGuard foren
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
The awards, celebr...
25/11/2025
Article courtesy of Televisual
Read the article
Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...
25/11/2025
Article courtesy of Digital Media World
Read the article
ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...
25/11/2025
Article courtesy of Deadline
Read the article
The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
24 Nov 2025
Kyivstar Launches Starlink Direct to Cell Satellite Connectivity in Ukraine Today's Launch Makes Ukraine the First Country in Europe Where Star...
24/11/2025
Ahead of the new ninth series of Dancing with the Stars, kicking off in January 2026, RT and Shinawil have announced the arrival of three new faces to the hit ...
21/11/2025
Fans have been counting down the days until the final theatrical chapter of Wicked is revealed. To celebrate the highly anticipated release of Wicked: For Good ...
21/11/2025
Last week, Spotify turned up the volume in Seoul with the return of Spotify Hous...
21/11/2025
Wiesbaden, November 21, 2025. The SGL Carbon site in Meitingen has reason to celebrate as one of its trainees received a special award. Elias Stemmer was honore...
21/11/2025
Sky Media's £2m award-winning sustainability initiative crowns its first charity as this year's standout changemakerFriday 21 November 2025
GoodGym nam...
21/11/2025
As COP30 draws to a close, the International Electrotechnical Commission (IEC), ...
20/11/2025
Your playlists are personal. They're the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and dis...
20/11/2025
Spotify, uzun s redir zerine al t T rk m zik k lt r n n ikon haline gelmi ...
20/11/2025
For the first time, Spotify has teamed up with The Hollywood Reporter to cohost ...
20/11/2025
This year's ARIA Awards marked a turning point for Australian music, and Spotify was right at the heart of it. For the first time in the awards' nearly ...
20/11/2025
15 March 2012
SHARE Facebook Twitter Linkedin Email
Cinegy and Vericom are pleased to announce the recent deployment of Cinegy Archive for production and as...
20/11/2025
6 September 2012
SHARE Facebook Twitter Linkedin Email
FIC Turkey supplies media content to Pay TV under Fox TV Channel brands in Turkey.
At the start of s...
20/11/2025
25 June 2014
SHARE Facebook Twitter Linkedin Email
Last month VIVA finalized its Cinegy installation in order to produce and broadcast the World Cup Brazil ...
20/11/2025
1 October 2014
SHARE Facebook Twitter Linkedin Email
With 5 locations spread out around Baden-W rttemberg, Schw bisch Media required a scalable end to end s...
20/11/2025
27 April 2015
SHARE Facebook Twitter Linkedin Email
Cinegy, which develops and produces media asset management products that are used in flagship production...
20/11/2025
12 August 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 26 October 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
5 November 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany 3 November 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
12 February 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 9 February 2016 - Cinegy, which develops and produces software technology for digital...
20/11/2025
22 June 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 21 June 2016 - Cinegy today announced that ABS BROADCAST, one of the largest independentl...
20/11/2025
10 January 2017
SHARE Facebook Twitter Linkedin Email
Find us on page 12 of the Program Guide 2016
Tags
NewBay Media Awards , Program Guide 2016 , broadc...
20/11/2025
15 March 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 15 March 2017 - Cinegy today announced that Thailand's Next Step direct-to-home Free...
20/11/2025
12 December 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 13 December 2017 - Cinegy today announced that it is making its Cinegy Air Cloud Pack...
20/11/2025
25 June 2018
SHARE Facebook Twitter Linkedin Email
Munich 25th June 2018 - Cinegy today announced that Canada-based Accessible Media Inc. (AMI) has implemen...
20/11/2025
27 May 2019
SHARE Facebook Twitter Linkedin Email
The best quality live video from the worst networks - Haivision
Although DVB and the World Wide Web are...
20/11/2025
24 November 2020
SHARE Facebook Twitter Linkedin Email
ATV Expand and Increase their Playout and Editing Capabilities using Cinegy Software
Munich, Germany...
In our latest blog, Tim Pearson reflects on IBC 2023 and how NAGRA helped visitors to its booth plot a course and navigate the disruption.
