In our latest blog, Tim Pearson reflects on IBC 2023 and how NAGRA helped visitors to its booth plot a course and navigate the disruption.
There seemed to be much trepidation ahead of this year's IBC. Would the Schiphol fiasco and train strike that blighted the escape from the RAI in 2022 be a problem this year too? Even the IBC organizers seemed a little panicked with their emails urging visitors to sign-up landing into inboxes much earlier than in previous years. It was a relief all round then that getting to IBC was uneventful and the focus was once again on an industry undergoing a period of intense change.
The 2023 NAGRA show theme was Navigate the Disruption and it proved to be spot on. Visitors to the NAGRA booth all very aware of the impact of a fragmented content landscape and downward pressure on revenues and ARPU wanted to learn more about routes through the disruption that met challenges head-on and realized new opportunities.
As part of our theme, we focused on two routes of discussion - Post-Production and Beyond Video. Our routes converged on Fighting Piracy and concluded with an area that saw much animated discussion: The New Digital Economy.
The Need for Security in Production & Post-Production
The fragmentation of the content landscape has led to an explosion of content being created. Writer and actor strikes aside (the former now seemingly solved), the changes in distribution approaches for production and post-production mean more and more post houses are distributing screeners and production dailies through closed OTT streaming services. While the actual streaming services may be closed, the fact that content is distributed over OTT means that it is exposed to the same surface attack area as consumer-focused streaming services. Consequently, there is an increased need for security to protect valuable assets from being intercepted either during or at the end of the production process. Our announcements before IBC illustrated this and included how French post house Dubbing Brothers are securing their screener streaming service with multi-DRM. In addition, and in response to an industry needing to strengthen security, we also announced that collaboration workflow solutions Adobe frame.io and Sony CI Media Cloud have also integrated NAGRA NexGuard forensic watermarking into their solutions, joining Avid MediaComposer, PIX and Qtake who already offer NexGuard forensic watermarking.
Disruptive Approaches to Content Distribution
Just before IBC, NAGRA was proud to announce a new agreement that sees NAGRA NexGuard forensic watermarking integrated with market disruptor Eluvio. Offering a decentralized content delivery platform, the Eluvio Content Fabric approach dispenses with the traditional CDN approach and uses blockchain-controlled trustless, verifiable, and tamper proof content security capabilities that prove, protect, and secure low-latency content distribution from its source to audiences.
NAGRA, NexGuard Streaming OTT forensic watermarking can be applied automatically and dynamically to each output stream and tied to the individual recipient. All authorizations and accounting of a content's lifecycle-from audience reporting to rights management to version history-are realized directly in the Eluvio Content Fabric, recorded in its ledger, provable, and tamper free.
In addition, joining NAGRA on the stand was 2G Digital Post, a Burbank-based post house that uses NexGuard forensic watermarking as part of a new, AI-powered solution that helps to address the challenges associated with scaling localization and distribution services. This is particularly pertinent for an industry needing to localize increasing volumes of content through processes which typically include distribution to several third parties - which increases the risk of content leaks.
Beyond Video and the Set-Top Box
The gradual whittling down of permissible video slates available to video service operators through carriage deals or similar - as was evidenced recently by the Disney+/ Charter standoff resolved just before IBC, has resulted in a need to consider a wider range of services that extend beyond video. NAGRA demonstrated this at IBC through its OpenTV Video Platform which showed how a range of media and entertainment services can be aggregated to provide a media-rich proposition that extends beyond video to gaming, shopping and other lifestyle services.
This service aggregation' approach is expanding the industry narrative beyond content aggregation which has been widely adopted thus far. While the premise is the same - to provide a digital experience that delivers value and monetizes the experience, the service aggregation approach also supports connected digital lifestyles. With new business models and customer experiences underpinned by AI-powered behaviour-based analytics, this fresh approach enables operators to re-engage with disaffected consumers who have tried to navigate fragmented solutions alone.
In addition, as operators look to optimize their cost-to-serve, conversations start to consider a world beyond the set-top box. To support this, NAGRA featured TVkey Cloud, a joint Samsung and NAGRA initiative that is designed to reduce cost and extend reach by enabling a secure, operator-branded app that persists in the prime position on a connected TVs home screen.
Fighting Piracy
Common to both routes on the NAGRA stand was how to tackle piracy. Here we demonstrated our anti-piracy intelligence solution which allows the user to select domains of interest and then explore the ecosystem in which they operate. This includes associated domains, domain registrants and other information that is critical to building a successful civil or criminal case. Joined by solution partner, Kineton, who demonstrated their webcrawler solution integrated with NAGRA NexGuard foren
Europe Stories
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
11 Dec 2025
VEON's Banglalink Receives Regulatory Approval to Launch Digita...
11/12/2025
Thursday 11 December 2025
Sky Arts paints a picture of Britain's beauty as ...
11/12/2025
It's not every day we're asked to create a website for a classical musician!
So, we were delighted to help pianist Georgina Duncan as she embarks on he...
11/12/2025
It's beginning to look a lot like Christmas!
Irish golfing hero Shane Lowry...
11/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier ti...
11/12/2025
Sash is ready to samba as Fair City star Stephanie Kelly is revealed as the late...
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
10/12/2025
For the first time, Spotify is giving users the power to steer the algorithm. Gustav S derstr m, Spotify's Co-President, CPO, and CTO, shares the vision beh...
10/12/2025
10 Dec 2025
VEON's Rising Capital Markets Profile Strengthened by Inclusion...
10/12/2025
10 Dec 2025
VEON Recognized for JazzCash, Kyivstar and Jazz at the World Commun...
10/12/2025
Wednesday 10 December 2025
Sky extends partnership with the Ladies European Tour for a landmark 30th year
Sky and the Ladies European Tour (LET) have announce...
10/12/2025
Wednesday 10 December 2025
Walk-on if you love the darts: James Maddison, Luke ...
10/12/2025
Rohde & Schwarz presents world's first RF power sensor with 0.80 mm RF conne...
10/12/2025
It's out of the frying pan and into the sequins for comedian and actor Micha...
10/12/2025
Born That Way airs Thursday 18 December on RT One and RT Player
Born That ...
09/12/2025
For decades, music videos have done more than just accompany a song; they've shaped style, started conversations, and helped us fall in love with our favori...
09/12/2025
Tuesday 9 December 2025
Judy Murray calls for PE to be a priority for all schoo...
09/12/2025
Kyocera and Rohde & Schwarz demonstrate OTA characterization of mmWave PAAM at C...
09/12/2025
Wuppertal December 9, 2025
Riedel and Racing Electronics Announce Strategic Pa...
09/12/2025
Another year, another 12 months of amazing adventures.
We are pleased to bring you our Highlights of the Year 2025.
We've worked hard and played hard this...
09/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
09/12/2025
Jason, before we get into the detail, what first got you involved in retail media standards? And how did you come to chair IAB Europe's Retail and Commerce ...
09/12/2025
Current Rose of Tralee Katelyn Cummins has been revealed as the third contestant...
08/12/2025
Comscore Releases 2025 AI Intelligence Report: Establishing New Benchmarks for G...
08/12/2025
Over 1.7 million people watched across the weekend
Another record-breaking year...
08/12/2025
08 Dec 2025
VEON's Beeline Kazakhstan Breaks Ground for Hyper Cloud Data Ce...
08/12/2025
Strategic and transformative transaction would sharpen Harmonic's focus on its core Broadband business and advance its growth initiatives
Ensures continued...
08/12/2025
Copenhagen's The Epicurus is a one-of-a-kind Jazz Gastropub that presents exclusive performances curated by Jazz Pianist and Producer Sir Niels Lan Doky. Fe...
In our latest blog, Tim Pearson reflects on IBC 2023 and how NAGRA helped visitors to its booth plot a course and navigate the disruption.
