In our latest blog, Tim Pearson reflects on IBC 2023 and how NAGRA helped visitors to its booth plot a course and navigate the disruption.
There seemed to be much trepidation ahead of this year's IBC. Would the Schiphol fiasco and train strike that blighted the escape from the RAI in 2022 be a problem this year too? Even the IBC organizers seemed a little panicked with their emails urging visitors to sign-up landing into inboxes much earlier than in previous years. It was a relief all round then that getting to IBC was uneventful and the focus was once again on an industry undergoing a period of intense change.
The 2023 NAGRA show theme was Navigate the Disruption and it proved to be spot on. Visitors to the NAGRA booth all very aware of the impact of a fragmented content landscape and downward pressure on revenues and ARPU wanted to learn more about routes through the disruption that met challenges head-on and realized new opportunities.
As part of our theme, we focused on two routes of discussion - Post-Production and Beyond Video. Our routes converged on Fighting Piracy and concluded with an area that saw much animated discussion: The New Digital Economy.
The Need for Security in Production & Post-Production
The fragmentation of the content landscape has led to an explosion of content being created. Writer and actor strikes aside (the former now seemingly solved), the changes in distribution approaches for production and post-production mean more and more post houses are distributing screeners and production dailies through closed OTT streaming services. While the actual streaming services may be closed, the fact that content is distributed over OTT means that it is exposed to the same surface attack area as consumer-focused streaming services. Consequently, there is an increased need for security to protect valuable assets from being intercepted either during or at the end of the production process. Our announcements before IBC illustrated this and included how French post house Dubbing Brothers are securing their screener streaming service with multi-DRM. In addition, and in response to an industry needing to strengthen security, we also announced that collaboration workflow solutions Adobe frame.io and Sony CI Media Cloud have also integrated NAGRA NexGuard forensic watermarking into their solutions, joining Avid MediaComposer, PIX and Qtake who already offer NexGuard forensic watermarking.
Disruptive Approaches to Content Distribution
Just before IBC, NAGRA was proud to announce a new agreement that sees NAGRA NexGuard forensic watermarking integrated with market disruptor Eluvio. Offering a decentralized content delivery platform, the Eluvio Content Fabric approach dispenses with the traditional CDN approach and uses blockchain-controlled trustless, verifiable, and tamper proof content security capabilities that prove, protect, and secure low-latency content distribution from its source to audiences.
NAGRA, NexGuard Streaming OTT forensic watermarking can be applied automatically and dynamically to each output stream and tied to the individual recipient. All authorizations and accounting of a content's lifecycle-from audience reporting to rights management to version history-are realized directly in the Eluvio Content Fabric, recorded in its ledger, provable, and tamper free.
In addition, joining NAGRA on the stand was 2G Digital Post, a Burbank-based post house that uses NexGuard forensic watermarking as part of a new, AI-powered solution that helps to address the challenges associated with scaling localization and distribution services. This is particularly pertinent for an industry needing to localize increasing volumes of content through processes which typically include distribution to several third parties - which increases the risk of content leaks.
Beyond Video and the Set-Top Box
The gradual whittling down of permissible video slates available to video service operators through carriage deals or similar - as was evidenced recently by the Disney+/ Charter standoff resolved just before IBC, has resulted in a need to consider a wider range of services that extend beyond video. NAGRA demonstrated this at IBC through its OpenTV Video Platform which showed how a range of media and entertainment services can be aggregated to provide a media-rich proposition that extends beyond video to gaming, shopping and other lifestyle services.
This service aggregation' approach is expanding the industry narrative beyond content aggregation which has been widely adopted thus far. While the premise is the same - to provide a digital experience that delivers value and monetizes the experience, the service aggregation approach also supports connected digital lifestyles. With new business models and customer experiences underpinned by AI-powered behaviour-based analytics, this fresh approach enables operators to re-engage with disaffected consumers who have tried to navigate fragmented solutions alone.
In addition, as operators look to optimize their cost-to-serve, conversations start to consider a world beyond the set-top box. To support this, NAGRA featured TVkey Cloud, a joint Samsung and NAGRA initiative that is designed to reduce cost and extend reach by enabling a secure, operator-branded app that persists in the prime position on a connected TVs home screen.
Fighting Piracy
Common to both routes on the NAGRA stand was how to tackle piracy. Here we demonstrated our anti-piracy intelligence solution which allows the user to select domains of interest and then explore the ecosystem in which they operate. This includes associated domains, domain registrants and other information that is critical to building a successful civil or criminal case. Joined by solution partner, Kineton, who demonstrated their webcrawler solution integrated with NAGRA NexGuard foren
Europe Stories
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
08/05/2025
As expected, continued weak demand from key sales markets and declining economic...
08/05/2025
A new three-part series is coming to BBC iPlayer and BBC One
(Image: The Christie Archive Trust)
The BBC has announced Agatha Christie's Endless Night, a...
08/05/2025
08 May 2025
VEON Shareholders Re-elect Board at 2025 AGM, Founder Augie Fabela ...
08/05/2025
Comedy and entertainment channel U&Dave bring back their #1 ranked programme of ...
08/05/2025
Expect even more chaos this July with Harriet Webb leading the returning cast, p...
08/05/2025
TenneT relies on Arvato Systems for market communication
Energy industry: Impressive market communication know-how and system integration expertise
G tersloh...
08/05/2025
When Taiki Hamamoto, 22, came across a Hanafuda deck at his local game shop, he was intrigued. He had grown up playing the traditional Japanese card game with f...
08/05/2025
The Liveline is now open , said Joe Duffy earlier today, as he previewed this af...
08/05/2025
RT , in association with the BBC, Screen Ireland and Cineflix Rights has reveale...
07/05/2025
Discovering music should feel effortless and fun. That's why Spotify continu...
07/05/2025
FOX Doubles Down on the Laughs Renewing Comedies Animal Control, Starring Joel M...
07/05/2025
07 May 2025
VEON's QazCode Signs MoU with Seekr to Develop AI-Powered Solut...
07/05/2025
UKTV has ordered a feature length documentary celebrating the life of Britain...
07/05/2025
Wednesday 7 May 2025
Shaun the Sheep fans are in for a baaaarilliant treat in 2...
07/05/2025
Rohde & Schwarz to highlight innovative broadcast technologies at CABSAT 2025 Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Br...
07/05/2025
The Importance of Workflow Efficiencies in Post-Production Wednesday, 14 May
14:40
FilmLight sits down with Sam Lempp, head of business development for Nara, ...
07/05/2025
RT News is pleased to announce the appointment of RT journalist, Fergal O'Brien, as its new Business Correspondent.
In his new role, Fergal will be repor...
06/05/2025
In Colombia, music isn't just background noise-it's center stage. It'...
06/05/2025
En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el cora...
06/05/2025
At Spotify, we always seek ways to connect users with their next favorite podcas...
06/05/2025
Since Spotify's 2019 launch in India, the growth of the country's local ...
06/05/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
06/05/2025
Comscore Reports First Quarter 2025 ResultsRESTON, Va., May 6, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating ...
06/05/2025
Live from Studio 1 at 7pm, Tuesday May 6
Iconic trad-fusion group K LA will be ...
06/05/2025
Rohde & Schwarz hosts RF Testing Innovations Forum 2025, helping design engineer...
06/05/2025
LONDON, UK, May 6, 2025 /PRNewswire/ -- Today at the company s annual THINK event, IBM (NYSE: IBM) is unveiling new hybrid technologies that break down the long...
06/05/2025
Apple today introduced Tap to Pay on iPhone in Bulgaria, Finland, Hungary, Liechtenstein, Poland, Portugal, Slovakia, Slovenia, and Switzerland, enabling millio...
06/05/2025
Ahead of Pride Month, Apple is introducing a new Apple Watch Pride Edition Sport Band, watch face, and iPhone and iPad wallpaper to celebrate the strength and b...
06/05/2025
First episode airs this Friday at 8pm on RT One and RT Player with Doireann N Ghlac in presenting
Guests include Barry Murphy, Brooke Scullion, Bryan Dobso...
05/05/2025
As Europe gears up for the Eurovision Song Contest 2025, Spotify is celebrating the spirit of unity and musical legacy with a new series of Spotify Singles. Fiv...
05/05/2025
As part of the restructuring of its loss-making Carbon Fibers business unit, SGL Carbon has decided to close its production site in Lavradio (Portugal). Lavradi...
05/05/2025
Comscore Launches Certified Deal IDs in Magnite's SSP, Bringing Trusted Cont...
02/05/2025
Updated May 2: In a victory for consumers, artists, creators, and authors, Apple...
02/05/2025
Since 2022, Spotify and FC Barcelona have brought the worlds of music and footba...
02/05/2025
With more than 678 million users worldwide tuned in to Spotify, we're at the heart of music and culture. Our unrivaled global community of artists, songwrit...
02/05/2025
Data Communications Company has announced its partnership with IBM to modernise ...
02/05/2025
Comscore at the 20th Annual Needham Technology, Media, & Consumer Conference RESTON, Va., May 2 2025: Comscore (Nasdaq: SCOR), a trusted partner for planning, t...
02/05/2025
02 May 2025
VEON to release 1Q25 trading update on May 15, 2025 Dubai, May 2, 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms that t...
02/05/2025
CUPERTINO, CALIFORNIA Apple today announced financial results for its fiscal 2025 second quarter ended March 29, 2025. The Company posted quarterly revenue of $...
02/05/2025
Well-known faces pushed to their limits in Uncharted with Ray Goggins...
01/05/2025
As Tanzania approaches a pivotal election year marked by both promise and concern over the impact of artificial intelligence (AI) on media, more than 300 journa...
01/05/2025
After four years of lectures, study sessions, exams, and parties, college senior...
01/05/2025
Prochazka knows the power of relationships, so it has always been important to him that ATEC Pro be renowned for more than just supplying great equipment. Becom...
01/05/2025
Munster and Connacht Football Finals onThe Sunday Game Live
Final two days of t...
01/05/2025
Voice actor and producer Mark Yoshimoto Nemcoff shares his first impressions of the DPA 2017 Shotgun Microphone, from real-world auditions to side-by-side compa...
01/05/2025
With my previous console, Freeman recalls, I always had to run a Waves server for EQ and compression, but when I switched to DiGiCo, I found it was such an op...
01/05/2025
Stream all episodes ofLook Who's Hangry from April 29
An RT Player Original in partnership with Heinz...
01/05/2025
Here is your host, Patrick Kielty!
T naiste, Minister for Foreign Affairs and T...
In our latest blog, Tim Pearson reflects on IBC 2023 and how NAGRA helped visitors to its booth plot a course and navigate the disruption.
