Live From Super Bowl LIX: FOX Sports Highlights Celebrity Fashion With Production of Tubi Red Carpet Show in 1080p HDR Show will be housed in a Solomon Group-built tent outside Caesars Superdome By Kristian Hern ndez, Senior Editor
Sunday, February 9, 2025 - 10:32 am
Print This Story | Subscribe
Story Highlights
FOX Sports will broadcast the best of the AFC and NFC in tonight's game, but, three hours before the first play, the Tubi Red Carpet at Super Bowl LIX at 3:30 p.m. ET will showcase some of the most famous celebrities' fashion game. The 1080p HDR production from a dedicated space outside Caesars Superdome will bring a new element to the biggest NFL game of the year.
Fashion will be the focus when celebrities walk the Red Carpet before the Big Game.
We think it's a great concept between us and the NFL to provide an access point for the VIPs to come through in an amazing experience for the viewers at home, says Brad Cheney, VP, field operations and engineering, FOX Sports. The celebrity effect on these games continues to grow, so we want to have something where they can feel part of the game.
Red-Carpet Ready: Solomon Group, Live Digital Entertainment Provide Essential Assistance After the Thanksgiving holiday, FOX Sports and its partners on the project hit the final stretch of the preparation phase. The team at the Solomon Group - including co-founder/CEO Gary Solomon Jr. and Senior Producer Victoria Sumrall - were a pivotal part of constructing the interior of the temporary tent, part of the league's wider infrastructure system. The team worked closely with FOX Sports' tech team to complete construction on time.
On the production side, Cheney and his crew are supplying technological and front-bench support for Live Digital Entertainment, the main production company. FOX Sports director Bryan Lilly, producer Mark Teitelman, and Technical Producer Bill Moore will be at the controls, with Live Digital Entertainment Executive Producer/Showrunner Eddie Delbridge as the program's lead. Game Creek Video Varsity mobile unit will produce the show and, after its conclusion, will become the backup mobile unit for disaster recovery for the main game broadcast.
Solomon Group put together the structure that will house the show outside Caesars Superdome.
The space is large enough to accommodate host Olivia Culpo, Emmy Award-winning media personality Rocsi Diaz, New Orleans defensive end Cam Jordan, influencer Taylen Biggs, and NFL Fashion Editor Kye Smith, as well as various other outlets that want to spotlight the celebrities on-air.
A number of other NFL Media partners will also be on the Red Carpet to ask their questions and see everyone as they come through, says Cheney. There's going to be some really neat pieces to this [show] that are different from what you normally would expect on a Red Carpet.
A First for Tubi: The Digital Platform's First Live Show Features 15 Cameras, Celebrity Guests The Super Bowl and popular culture have become a match made in heaven over the years, and, with the introduction of the show, there's no better time to bring it to Tubi as its first live marquee show. When you pair this accomplishment with the game being shown completely free on the platform, Sunday will be a monumental day for Tubi.
The noteworthy day will be matched with a hefty stack of technology. The complement of 15 cameras will feature impressive hardware, including the standard assortment of studio-show cameras, a Steadicam with the FOX Megalodon shallow-depth-of-field camera for a cinematic and up-close look at the outfits, and a RailCam to track the celebrities down the red carpet.
From a programming perspective, celebrities associated with both the Kansas City Chiefs and Philadelphia Eagles as well as with the host city are expected, but a handful of unexpected guests are likely to pop up on the carpet.
I think we forget how many people are here for the largest football game in the world, says Cheney. It's exciting to see how we can pull them into the show. We'll also have a way for [the guests] to sit down and have a deeper conversation or a longer conversation with us.
In addition to the celebrities attending the game, the show will feature photos of the players and their pregame outfits as they make their way from the team buses into the stadium and into their respective locker rooms.
Game Creek Video Varsity mobile unit will produce the Red Carpet show.
The HDR Difference: A Workflow To Make the Fashion Pop on Super Bowl Sunday 1080p HDR isn't new to the crew at FOX Sports, but, in this specific situation with its use in a live fashion show, the HDR component can be a game-changer for fans viewing on compatible devices.
Our goal is to set the stage and make this something that's going to wow people, says Cheney. These outfits are amazing and detailed-oriented, and, with the visual difference that HDR provides, the show is going to drive that home.
Ultimately, this show will point fans toward the Chiefs-Eagles matchup at 6:30 p.m. ET on FOX, Tubi, and the broadcaster's digital outlets.
Since it's not just the diehard football fans that tune into this game, he adds, [this show] is about catering to all the customers of the Super Bowl. The more we can cater to those people and drive them toward watching the game, it's an important part of the day.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
Live From Super Bowl LIX: FOX Sports Highlights Celebrity Fashion With Production of Tubi Red Carpet Show in 1080p HDR Show will be housed in a Solomon Group-built tent outside Caesars Superdome By Kristian Hern ndez, Senior Editor 
