Live From Super Bowl LIX: FOX Sports Highlights Celebrity Fashion With Production of Tubi Red Carpet Show in 1080p HDR Show will be housed in a Solomon Group-built tent outside Caesars Superdome By Kristian Hern ndez, Senior Editor
Sunday, February 9, 2025 - 10:32 am
Print This Story | Subscribe
Story Highlights
FOX Sports will broadcast the best of the AFC and NFC in tonight's game, but, three hours before the first play, the Tubi Red Carpet at Super Bowl LIX at 3:30 p.m. ET will showcase some of the most famous celebrities' fashion game. The 1080p HDR production from a dedicated space outside Caesars Superdome will bring a new element to the biggest NFL game of the year.
Fashion will be the focus when celebrities walk the Red Carpet before the Big Game.
We think it's a great concept between us and the NFL to provide an access point for the VIPs to come through in an amazing experience for the viewers at home, says Brad Cheney, VP, field operations and engineering, FOX Sports. The celebrity effect on these games continues to grow, so we want to have something where they can feel part of the game.
Red-Carpet Ready: Solomon Group, Live Digital Entertainment Provide Essential Assistance After the Thanksgiving holiday, FOX Sports and its partners on the project hit the final stretch of the preparation phase. The team at the Solomon Group - including co-founder/CEO Gary Solomon Jr. and Senior Producer Victoria Sumrall - were a pivotal part of constructing the interior of the temporary tent, part of the league's wider infrastructure system. The team worked closely with FOX Sports' tech team to complete construction on time.
On the production side, Cheney and his crew are supplying technological and front-bench support for Live Digital Entertainment, the main production company. FOX Sports director Bryan Lilly, producer Mark Teitelman, and Technical Producer Bill Moore will be at the controls, with Live Digital Entertainment Executive Producer/Showrunner Eddie Delbridge as the program's lead. Game Creek Video Varsity mobile unit will produce the show and, after its conclusion, will become the backup mobile unit for disaster recovery for the main game broadcast.
Solomon Group put together the structure that will house the show outside Caesars Superdome.
The space is large enough to accommodate host Olivia Culpo, Emmy Award-winning media personality Rocsi Diaz, New Orleans defensive end Cam Jordan, influencer Taylen Biggs, and NFL Fashion Editor Kye Smith, as well as various other outlets that want to spotlight the celebrities on-air.
A number of other NFL Media partners will also be on the Red Carpet to ask their questions and see everyone as they come through, says Cheney. There's going to be some really neat pieces to this [show] that are different from what you normally would expect on a Red Carpet.
A First for Tubi: The Digital Platform's First Live Show Features 15 Cameras, Celebrity Guests The Super Bowl and popular culture have become a match made in heaven over the years, and, with the introduction of the show, there's no better time to bring it to Tubi as its first live marquee show. When you pair this accomplishment with the game being shown completely free on the platform, Sunday will be a monumental day for Tubi.
The noteworthy day will be matched with a hefty stack of technology. The complement of 15 cameras will feature impressive hardware, including the standard assortment of studio-show cameras, a Steadicam with the FOX Megalodon shallow-depth-of-field camera for a cinematic and up-close look at the outfits, and a RailCam to track the celebrities down the red carpet.
From a programming perspective, celebrities associated with both the Kansas City Chiefs and Philadelphia Eagles as well as with the host city are expected, but a handful of unexpected guests are likely to pop up on the carpet.
I think we forget how many people are here for the largest football game in the world, says Cheney. It's exciting to see how we can pull them into the show. We'll also have a way for [the guests] to sit down and have a deeper conversation or a longer conversation with us.
In addition to the celebrities attending the game, the show will feature photos of the players and their pregame outfits as they make their way from the team buses into the stadium and into their respective locker rooms.
Game Creek Video Varsity mobile unit will produce the Red Carpet show.
The HDR Difference: A Workflow To Make the Fashion Pop on Super Bowl Sunday 1080p HDR isn't new to the crew at FOX Sports, but, in this specific situation with its use in a live fashion show, the HDR component can be a game-changer for fans viewing on compatible devices.
Our goal is to set the stage and make this something that's going to wow people, says Cheney. These outfits are amazing and detailed-oriented, and, with the visual difference that HDR provides, the show is going to drive that home.
Ultimately, this show will point fans toward the Chiefs-Eagles matchup at 6:30 p.m. ET on FOX, Tubi, and the broadcaster's digital outlets.
Since it's not just the diehard football fans that tune into this game, he adds, [this show] is about catering to all the customers of the Super Bowl. The more we can cater to those people and drive them toward watching the game, it's an important part of the day.
North America Stories
14/11/2026
Marcelo Dai's Live Session Captured with URSA Cine Immersive
Brie Clayton November 14, 2026
0 Comments
Artist takes viewers on an immersive journe...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities
At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...
14/11/2026
Sonnet Announces Black Friday Sale on Select Products
Brie Clayton November 14, 2026
0 Comments
WHAT: Sonnet Technologies is having a sale on a select...
14/11/2026
Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
Live From Super Bowl LIX: FOX Sports Highlights Celebrity Fashion With Production of Tubi Red Carpet Show in 1080p HDR Show will be housed in a Solomon Group-built tent outside Caesars Superdome By Kristian Hern ndez, Senior Editor 
