IMAGO helps to deliver Sony'sCOVID-19 Relief Funds to international cinematography community

23/02/2021

IMAGO helps to deliver Sony'sCOVID-19 Relief Funds to international cinematography community

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton February 22, 2021

0 Comments

IMAGO, the International Federation of Cinematographers, has successfully completed its distribution of financial grants from Sony Corporation's Global Relief Fund for COVID-19, in support of the international cinematography community, via its worldwide membership base.

The grants were part of Sony's global initiative to deliver $100 million of support to three main areas: the frontline medical community, children and educators, and the creative community in the entertainment industry. To help reach the latter, Sony approached IMAGO, among other organisations, to distribute a significant part of the fund to its member organisations around the world.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/02/22203157/Sony_IMAGO_COVID-1024x569.png alt= class=lazyload wp-image-2404450 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/02/22203157/Sony_IMAGO_COVID-1024x569.png 1024w, https://gcs.creativecow.net/wp-content/uploads/2021/02/22203157/Sony_IMAGO_COVID-300x167.png 300w, https://gcs.creativecow.net/wp-content/uploads/2021/02/22203157/Sony_IMAGO_COVID-768x427.png 768w, https://gcs.creativecow.net/wp-content/uploads/2021/02/22203157/Sony_IMAGO_COVID-624x347.png 624w, https://gcs.creativecow.net/wp-content/uploads/2021/02/22203157/Sony_IMAGO_COVID.png 1200w data-sizes=(max-width: 1024px) 100vw, 1024px />Uniquely placed as an umbrella body for the global cinematography community, IMAGO provided direct access to 53 of its 56 international societies around the globe, while Sony approached cinematographers in the USA, Canada and Japan via other organisations.With much of the world's filmmaking severely impacted by COVID-19 lockdowns and restrictions, the largely freelance cinematography community is among those entertainment creatives dramatically affected by loss of livelihood.

The German Society of Cinematographers (BVK) used its allocation of funds to provide support for 10 of its members who were unable to work and faced immediate financial difficulties. Speaking on behalf of the BVK, Dr. Michael Neubauer said, We are thankful for the extraordinary gesture of support from Sony in these hard times . . . By supporting our members, Sony offered a valued message of solidarity and friendship.

The Australian Cinematographers Society (ACS) placed its allocation of funds with the Motion Picture Industry Benevolent Fund, which has provided support for colleagues throughout Australia's film industry since 1931. We are very grateful to all at Sony for this generous gift, said ACS President and IMAGO's interim chair, Ron Johanson.

Rytis Kurkulis, chairman of the Lithuanian Association for Cinematographers (LAC), said, With the money from Sony we have been able to support some of our most vulnerable senior honorary members. We'd like to express our gratitude to Sony for this generous gesture.

Representing Portugal's Associa o de Imagem Portuguesa (AIP), president Tony Costa said, The Portuguese Society of Cinematographers would like to express its gratitude to Sony and to the IMAGO board for handling this contribution for our members, who are at this moment in a serious situation. Once again, thank you very much for such generous support.

The Netherlands Society of Cinematographers (NSC), which supported several of its most critically affected members, relayed their gratitude to Sony via IMAGO for its generous donations to those in need. The board of the NSC would like to thank Sony for their generosity in offering financial help to the Dutch cinematographic industry. It's a token of Sony's commitment to the cinema industry and its workers . . . Chapeau Sony for this initiative!

Members of Chile's ACC are among the most seriously affected members of the world's cinematography community, as the pandemic exacerbated the disruption caused by extensive political unrest since October 2019. Alejo Cris stomo, Treasurer of the ACC, says they chose to help five of their worst affected members, who have been in dire need of assistance to pay rent, food bills and medical expenses. One of the recipients said, My respect for Sony, which is able to see beyond its commercial interests and consider our humanity and the needs of all who constitute the real bottom line. Thank you.

Sony's generosity to our global cinematography community has been extremely gratefully received in these difficult times, says IMAGO's Treasurer, Roger Simonsz BSC. The Sony fund has given IMAGO an opportunity to show how it can directly affect the well-being of cinematographers worldwide and we're very grateful to Sony for having entrusted us with this task.

LINK:	https://creativecow.net/imago-helps-to-deliver-sonyscovid-19-relief-fu...
	See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026