
SVG Rewind: CBS Sports, Nickelodeon Take AR Graphics to New Level on Nickmas' NFL Broadcast SpongeBob's pal Patrick Star calls the game in real time By Jason Dachman, Chief Editor
Wednesday, December 28, 2022 - 2:56 pm
Print This Story | Subscribe
Story Highlights
Since launching with the NFL Wild Card Game in 2021, Nickelodeon's NFL-game coverage has evolved from a madcap slime-filled experiment to a multi-Emmy Award-winning must-see annual celebration of the sport. Although Sunday's Broncos-Rams Christmas Day blowout didn't provide much in terms of gridiron drama, CBS Sports and Nickelodeon's Nickmas broadcast provided plenty of AR-fueled visuals aimed at drawing in the next generation of NFL fans.
After the game, Nickelodeon Executive Producer, NFL Slimetime, Shawn Robbins, who served as coordinating producer of the game, and Nickelodeon VP, Animation/Motion Graphics, Kurt Hartman sat down with SVG to discuss the third chapter in the annual tradition and how they were able to take this year's broadcast to the next level - in terms of both technology and storytelling.
The Nickmas broadcast was produced side-by-side with the main CBS broadcast out of Game Creek Video Columbia, a B unit, and Edit 3 trucks. Robbins oversaw the production with producer Ken Mack and director Andy Freedman at the front bench. In addition to camera feeds from the main truck, Freedman had four unilateral cameras with AR functionality to incorporate into the broadcast.
The AR graphics were created in collaboration with Silver Spoon, leveraging the newly launched Unreal Engine 5 to create real-time AR animations and graphics. CBS Sports, Nickelodeon, and Silver Spoon used Pixotope virtual-production software to create the in-game elements and deployed an infrastructure comprising 12 primary/backup servers with a cavalcade of NVIDIA RTX A6000 GPUs to drive the system.
Using this setup, the production team integrated eye-popping virtual elements into the broadcast, including the now-iconic slime cannons and slime-dumping blimp, Christmas- and winter-themed characters on the field, a yeti dumping snow on the crowd, and a Hannukah-themed car race above the field.
In addition, SMT provided the optical tracking on three up cameras and Stype handled tracking on the low-end-zone camera - both in collaboration with Silver Spoon. Second Spectrum also helped with augmented slime trails on skill players for the second year in a row.
I never like to say, the first,' but I would say that this is the biggest early use case of Unreal Engine 5 in a live-sporting-event capacity, says Jason Cohen, VP, remote technical operations, CBS Sports. Unreal Engine 5 has provided the next step in creating animated graphics in the augmented space for live sports. And there's no better use case of augmented reality in a broadcast of live sports, in my opinion, than the Nickelodeon show. This [broadcast] has AR at its core because the entire point of the [presentation] is to create fun elements that can enhance storytelling and add entertainment at the same time.
Throughout the game, a team of Nickelodeon animators in New York used Adobe After Effects to create quick-turnaround Nickified graphics incorporated into the live broadcast.
Perhaps most impressive was the live commentary courtesy of SpongeBob SquarePants' best friend Patrick Star. Inside the Edit 3 truck, actor Bill Fagerbakke, who provides the voice of Patrick in the long-running cartoon series, wore a head harness with a cellphone motion-capture system to capture his facial movements. Silver Spoon then ran that mo-cap data through Unreal Engine 5 to create an avatar that was featured live in the broadcast as Patrick called the action and interacted with CBS Sports' Nate Burleson, Noah Eagle, and Nick star Gabrielle Nevaeh Green in the booth.
When you think about how Patrick was brought to life in real time, it's pretty incredible, says Cohen. I don't know of another time a real-time character or avatar has been brought into a show as a live commentator in an augmented reality, so we're pretty proud of that,
Playing key roles in pulling off the Nickmas production were, besides Cohen, Patty Power, EVP, operations and engineering; Mike Francis, Craig Stevens, and Evelyn Jackson from the CBS Sports engineering team; onsite tech managers Pete Kallander, Jon Muro, Beth Tuura, and Kevin Wang; onsite Production Managers Kristen Florian and Danny Kopilnick; and the CBS Sports broadcast-operations team led by Scott Davis and featuring Alyssa Blake, George Dimotheris, and Chris Rahner.
It's pretty amazing to see how far this has come, Cohen adds. The first [NFL game on Nickelodeon] was a novel approach and got high reviews, but you look back now and see how it was almost basic compared with what we're doing now. It was revolutionary at the time, and it was fun to just get it off the ground, but, when I think about how far Sean and his creative team have taken this concept, it's like 10 levels beyond where it started. My hope is that the audience appreciates how much it has evolved and morphed into something that's not only a creative marvel but a true technological accomplishment as well.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
TIME100 Health list features Scripps Research Professor Darrell Irvine Irvine is recognized for his work in empowering the immune system to fight disease, which...
11/02/2026
FYI: Phone Support Maintenance One thing we pride ourselves on here at Utah Scientific is our 24-hour support included with our signature 10-year hardware warra...
11/02/2026
Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...
11/02/2026
Paramount and the CBS Television Network will partner to air UFC 326: HOLLOWAY vs. OLIVEIRA 2 live on Saturday, March 7, from T-Mobile Arena in Las Vegas, mar...
11/02/2026
Beginning February 10, fans can buy MLB.TV on ESPN, a new milestone in one of sports media's longest-standing partnerships. ESPN becomes the new streaming h...
11/02/2026
Fubo Sports Network is available to Hulu's Live TV subscribers in the core $89.99 a month subscription plan, which also includes full access to the entire H...
11/02/2026
Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...
11/02/2026
Major League Baseball is making in-market streaming subscriptions for 20 Clubs available today for fans. Subscriptions for the following Clubs are available vi...
11/02/2026
Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are condu...
11/02/2026
Following Sunday's Super Bowl LX, ESPN and Disney unveiled We're Going,...
11/02/2026
Delayed streams are a growing source of frustration for sports fans. During the 2026 Super Bowl, some streams lagged up to 62 seconds behind the action on the f...
11/02/2026
NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, furt...
11/02/2026
Manifold technologies GmbH announces the appointment of Nick Tucker as Sales Manager for Europe, reinforcing the company's continued growth across broadcast...
11/02/2026
Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., th...
11/02/2026
The International Cricket Council (ICC) and Google have joined forces for an AI-...
11/02/2026
Dolby's CEO Kevin Yeaman and Giles Baker, SVP of Dolby Cloud Solutions, shared how the brand's latest innovations - Dolby Vision, Dolby Atmos, and Dolby...
11/02/2026
Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit T...
11/02/2026
For major U.S. events like Super Bowl 2026, FIFA World Cup, America 250, and the...
11/02/2026
Broadcasts of the NHL's Detroit Red Wings will also be produced by the leagu...
11/02/2026
Video moves fast can your DAM keep up?
Join Blue Lucy in LA for the West Coast's leading Digital Asset Management event as we explore, celebrate, and acc...
11/02/2026
NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Clear-Com provided an advanced, IP-based communications infrastructure for TEDNext 2025, supporting production, media, and editorial teams with a highly flexib...
11/02/2026
Astera introduces QuikBeam, the newest addition to its acclaimed Quik family of focusing LED Fresnels. This ultra-compact spotlight combines the equivalent powe...
11/02/2026
Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...
11/02/2026
With Convertible Mount for NL Bowens & Aputure A Mounts See it at BSC Expo Stand #133 LCA
DoPchoice continues to refine light shaping tools for professional LE...
11/02/2026
World Premiere at BSC Expo, Booth #319 Oberkochen/Germany, 10 February 2026
ZEISS introduces the new Aatma, set of nine high-end full frame T1.5 cinema primes ...
11/02/2026
As Re-recording Mixer and Head of Sound at The Farm, one of UK's leading post-production facilities, Nick Fry has built his career on making stories sound a...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Graduate Spotlight: Gabrielle Rodriguez The educator, who grew up in the Philippines, shares how shes bringing what she learned at Berklee back home.
Februar...
11/02/2026
Wednesday 11 February 2026
Sky brings together Netflix, Disney , HBO Max and Ha...
11/02/2026
Back to All News
Netflix Confirms Production of Love O'Clock' From the...
11/02/2026
Back to All News
Investing in Belgian Stories: A Commitment to Culture and Choice
From left to right: Undercover, Ang le, Rough Diamonds, Into the Night, John...
11/02/2026
At the end of January, ICG headed off to the Portuguese capital, Lisbon, for our annual conference.
An early flight gave us plenty of time to start exploring s...
11/02/2026
ABS Strengthens Ku-Band Capacity and Expands Regional Reach Through Strategic Pa...