Sony Digital Rapids Pixel Power calrec Sony

Samba: Cable News Ratings Skyrocket

01/08/2020

SAN FRANCISCO-Cable news ratings were through the roof in June 2020, thanks in large part to the nation-wide stories of COVID-19 and the protests against systemic racism, according to a new report from Samba TV.

Sharing TV viewership from June 2020, Samba TV reported that CNN, Fox News and MSNBC saw the largest increases in time spent watching compared to June 2019, at 322%, 202% and 167%, respectively. The three networks also saw reach increases anywhere from 47-92% year-over-year.

It was a mixed bag for other channels and genres. Kids programming saw a decline in reach, highlighted by Nickelodeon (-6%) and Disney Channel (-20%), but the time spent for both networks was up from 2019-62% for Nickelodeon, 15% for Disney Channel-as households that usually watched these channels had their kids spending more time with them as many summer activities were cancelled because of COVID.

Sports networks like ESPN and Fox Sports 1 also saw a decline from June 2019, but that was because of a lack of live programming. July could see an upswing with the return of MLB and the NBA (albeit for two days).

Lifestyle channels, represented in this report by The Cooking Channel, The Food Network and Travel Channel, all saw increase in both reach and consumption.

For demographics, households earning more than $150,000 over-indexed on premium networks Showtime and HBO, as well as cable news networks CNN, Fox News and MSNBC. Households at the lower-end of the income spectrum under-indexed for each of those networks.

African-American households over-indexed on viewership of MSNBC and CNN compared to the U.S. as a whole, which actually was a repeat of the findings from 2019. The 2020 numbers were up though, from 9% to 15% for MSNBC, and from 8% to 19% for CNN.

TV viewership increased throughout the day as well. From 4-7 p.m. was the highest uptick at 50% more time spent compared to 2019, but from 9 a.m.-4 p.m. was right behind it at 49%.

The pandemic, resulting shut downs and orders to stay at home have changed the TV viewing landscape, said Dr. Jeffrey Silverman, director of Data Science & Analytics for Samba TV. What's particularly interesting, however, is that while linear TV isn't attracting significantly more viewers, loyal viewers are spending much more time consuming programming. The big gains by cable news are proof that Americans couldn't turn away from the twin news cycles gripping the country in June. Alternatively, the trends we see in lifestyle and children's programming show that many households are looking for an escape as well as looking to keep kids occupied while they remain at home throughout the summer.

For more information, visit www.samba.tv.
LINK: https://www.tvtechnology.com/news/samba-cable-news-ratings-skyrocket...
See more stories from tvtechnology

Most recent headlines

12/08/2020

NAB Calls Out FCC Errors in Regulatory Fee Process

WASHINGTON-As so much has changed over the last five months dealing with the COVID-19 pandemic, something has remained unchanging, disappointingly for broadcast...

12/08/2020

Mediaproxy Provides Playout Help to Crown Media Family Networks

MELBOURNE, Australia-Mediaproxy was the choice of Crown Media Family Networks as it sought to provide compliance monitoring for its main television services, wh...

12/08/2020

TV Academy's Star Trek' Training Program Names First Participants

LOS ANGELES-A pair of college students are serving as the inaugural fellows of the TV Academy Foundations and CBS' new internship program, the Star Trek Co...

12/08/2020

NAB to Debut Collectively Speaking' Online Series

WASHINGTON-The NAB has announced a new online learning forum called Collectively Sharing that aims to produce connections and deal with real-time concerns fac...

12/08/2020

Locast Debuts in Minneapolis-St. Paul

MINNEAPOLIS-Locast has planted its flag in the Twin Cities, announcing that the nonprofit local broadcast TV streaming service is now available for viewers in M...

12/08/2020

More Than 25% of Consumers Added at Least One Streaming Service During Pandemic

BOSTON-The latest study of consumer habits during the pandemic, and what may remain afterward, from Hub shows that 28% of consumers report having signed up for ...

12/08/2020

Collegiate Programs Buy Pixellot AI Streaming Gear With CARES Act Funding

Collegiate Programs Buy Pixellot AI Streaming Gear With CARES Act Funding Rocky Mountain College, Missouri State University are two of the first institutions B...

12/08/2020

NASCAR, BetMGM to Collaborate on Sports Betting Experiences, In-Race Betting

NASCAR, BetMGM to Collaborate on Sports Betting Experiences, In-Race Betting By Ken Kerschbaumer, Editorial Director Tuesday, August 11, 2020 - 12:35 pm Pr...

12/08/2020

Marquee Sports Network Spotlight, Part 1: Inside the RSN's New ST 2110 IP Production Facility in Wrigleyville

Marquee Sports Network Spotlight, Part 1: Inside the RSN's New ST 2110 IP Pr...

12/08/2020

Marquee Sports Network Spotlight, Part 2: Building Chicago's New RSN in the Throes of the Pandemic

Marquee Sports Network Spotlight, Part 2: Building Chicago's New RSN in the ...

12/08/2020

Digital library leader Scribd has acquired SlideShare

Digital library leader Scribd has acquired SlideShare Published on Aug 11, 2020 LinkedIn Corporate Communications Share LinkedIn Facebook Twitter ...

12/08/2020

Soccer Aid for Unicef today announced the first set of players who will take part

Soccer Aid for Unicef today announced the first set of players to take part Jas...

12/08/2020

3 Problemas de Almacenamiento Que Sufren las Emisoras de Televisin

Una Cadena. M ltiples Proveedores. Durante nuestros 17 a os trabajando con cadenas como BBC, ITN, NBC, TV Globo y France T l visions, hemos identificado 3 pro...

12/08/2020

Netflix announces limited series 'Kings of America'; Amy Adams and Adam McKay re-team for powerful new drama

Logline: Kings of America centers on the stories of three powerful women whose l...

12/08/2020

COMING-OF-AGE FAMILY FILM DESERT DOLPHIN SKATES TO NETFLIX

Netflix has acquired the global rights to Desert Dolphin, a coming of age story of a teen girl in rural India, whose life changes when she learns to skateboard....

12/08/2020

JAGUAR THE NEW SERIES STARRING BLANCA SUREZ STARTS PRODUCTION

JAGUAR THE NEW NETFLIX SERIES STARRING BLANCA SU REZ STARTS PRODUCTION Iv n Marcos, Francesc Garrido, Adri n Lastra and scar Casas join the cast Produced by...

12/08/2020

NETFLIX RELEASES THE FIRST LOOK IMAGES OF PARANORMAL

Based on the best selling thriller novel series by Dr. Ahmed Khalid Tawfik Netflix - the worlds leading internet entertainment service, released the first look...

12/08/2020

Netflix is now available in Hindi

India, August 7, 2020 - Netflix, the world's leading streaming entertainment service, today launched its user interface in Hindi. This enables Netflix membe...

12/08/2020

NETFLIX CONFIRMS PRODUCTION OF UNDERCOVER (WORKING TITLE) DIRECTED BY KIM JIN-MIN OF EXTRACURRICULAR

[Photo: Director Kim Jin-min] LINK SEOUL, August 12, 2020 - Netflix, the world&...

12/08/2020

Nokia IMPACT software helps Telefnica's Movistar Chile deploy advanced smartwatch services

Nokia IMPACT software helps Telef nica's Movistar Chile deploy advanced smar...

12/08/2020

Introducing track IDs: Co-Curated Playlists From the World's Leading DJs

Do you ever dance to your favorite DJ and wonder what track they're mixing? You're not alone. We're always asking track ID, anyone? at sets. Now, ...

12/08/2020

Aurora House Taking Shape

August 2020 Final construction tasks continue apace at our new HQ, Aurora House. As the internal fit out progresses - with appropriate CDM and Covid health an...

12/08/2020

NAB Show Launches Collectively Speaking' Online Shared-Learning Series

NAB Show Launches Collectively Speaking' Online Shared-Learning Series -- Focused on re-opening production operations during the pandemic, first Collective...

11/08/2020

BerkleeNYC to Offer Master of Arts in Creative Media and Technology

BerkleeNYC, Berklees campus in New York City, will launch its first graduate program starting in September 2021. The Master of Arts in Creative Media and Techno...

11/08/2020

NELVANA AND SPIN MASTER EXPAND BAKUGAN FRANCHISE WITH NEW INTERNATIONAL BROADCAST PARTNERS

NELVANA AND SPIN MASTER EXPAND BAKUGAN FRANCHISE WITH NEW INTERNATIONAL BROADCAS...

11/08/2020

Music & Youth Initiative outfits remote studio setups with Focusrite interfaces

Music & Youth Initiative is a Boston-based nonprofit that offers resources to organisations including Boys & Girls Clubs, YMCAs and others to outfit their space...

11/08/2020

Fair City to return to RT One in early September

RT has announced the return of Fair City to production, confirming new procedures and systems will be in place as RT continues to implement its working safely...

11/08/2020

Applications now open for performers and toy testers for The Late Late Toy Show

Ryan Tubridy has this morning issued a call-out to the children of Ireland ahead of The Late Late Toy Show 2020. It's one of the most eagerly anticipated en...

11/08/2020

80,000 raised for Laura Lynn on today's Livelive as listeners answer couple's call

Liveline listeners responded with incredible generosity this afternoon on RT Ra...

11/08/2020

Astro's Ultra Remote Wins a 2020 Red Dot Award for Product ...

Astro's Ultra Remote Wins a 2020 Red Dot Award for Product Design in the TV and Home Entertainment Category Date Released:11 Aug 2020 Share Tweet K...

11/08/2020

ON AIR flex by Stage Tec for self-op in WDR regional studios

ON AIR flex by Stage Tec for self-op in WDR regional studios posted: 11/08/2020 Stage Tec ON AIR flex WDR broadcasting service is modernising its region...

11/08/2020

TSE Trainee project Highlights New Talent

TSE Trainee project Highlights New Talent posted: 11/08/2020 Berlin, Germany-based full service live event and technical production specialist TSE AG has ...

11/08/2020

NiTRo Streamlines 8K Editing Workflows With AJA KUMO

Tokyo-based leading expert in motion picture and multimedia broadcasting production NTV Technical Resources Inc (NiTRo) is a major technical provider to the Jap...

11/08/2020

FOR-A Video Switcher Helps SeaCoast Grace Church Expand Streaming Content During COVID-19 Restrictions

SeaCoast Grace Church in Cypress used to produce live streaming coverage of its ...

11/08/2020

ACCESS:VFX welcomes new members to the board

ACCESS:VFX, an industry-led coalition of world leading VFX, animation and games studios, today announced two new non-executive UK board members, welcoming VFX P...

11/08/2020

Brightline Expands LED SeriesONE Offerings for Studio Lights with Variable Color Temperature, RDM Control and nbsp;

Brightline, a leading manufacturer of energy efficient lighting systems, today a...

11/08/2020

Custom Consoles Produces 300th Operator Safety Screen

Accompanying image shows Custom Consoles Operator Safety Screens in position in BBC Studioworks' TC1 Production Gallery at Television Centre, London. Leigh...

11/08/2020

Antenna Hungaria Partners with Azdio and rsquo;s mediaClass in Technical Trial of Advanced Digital Terrestrial TV

Antenna Hung ria has commenced technical trials of what is considered to be the ...

11/08/2020

CRYSTAL VISION MAKES CREATING PICTURE-IN-PICTURE EFFECTS EASIER WITH M-PIP

Crystal Vision has released the industry s first dedicated picture-in-picture device. Designed for IP or SDI playout applications that need one or two picture-i...

11/08/2020

Crown Media selects Mediaproxys technology for Crown Media Family Networks playout

Mediaproxy, the leading provider of software-based IP broadcast solutions, is wo...

11/08/2020

DPA 4097 Core Micro Shotgun Finds Additional Role as a Plant Mic

DPA Microphones' new 4097 CORE Micro Shotgun Microphone is being widely adapted into the television and film production world as a plant mic solution. Featu...

11/08/2020

Marshall Electronics USB 3.0 Converter Provides High-quality, Remote PC Broadcasting Solution Anywhere in the World

As the world continues to adjust to changing work environments, Marshall Electro...

11/08/2020

Anna Valley implement Quicklink Studio-in-a-box (ST500) for high-quality, professionally managed remote contributions

Anna Valley, a leading audio-visual and broadcast technology provider, have adop...

11/08/2020

PMC USA Appoints Surround Sound Expert Ted White To A Key Operational Role

Loudspeaker manufacturer PMC is delighted to announce that pro audio industry expert Ted White has joined PMC USA as Director of Operations/Chief Engineer. Ted...

11/08/2020

Primestream Signs One of Worlds Largest and Most Well-Known Technology Companies in $1.2 Million Deal

-- Primestream, a leading provider of asset management and automation software...

11/08/2020

NFL's Chris Conley Creates Quarantime Short Film with URSA Mini Pro G2 in Blackmagic RAW and DaVinci Resolve Studio

-- Blackmagic Design today announced that Jacksonville Jaguars Wide Receiver C...

11/08/2020

UpCloud launches a new data centre in New York

-- UpCloud's customers in North America can now choose from three different data centres. In addition to their Chicago and San Jose data centres, UpCloud ...

11/08/2020

DPA's 4097 Core Micro Shotgun microphone is final piece of package' for TV and film productions

Microphone can be put in inconspicuous places to capture sound from anywhere on ...