Red Arrow International secures distribution rights for Seven's hit format House Rules
Munich, September 4th, 2013. Red Arrow International has acquired distribution rights to Seven Network Australias hit reality series House Rules. The series grew audiences from its launch and provided a huge 88% increase across target demographics for its final week. A second season of House Rules has been confirmed and is in production. Produced by Seven Network Productions, House Rules features six couples putting their homes on the line for a life changing prize: their entire mortgage will be paid.
Therese Hegarty, Head of Production and Rights at Seven Network, says: We are delighted with the success of this remarkable new format. It totally captured the imagination of our audience and has also created a great deal of buzz internationally. We are very excited to be working with such a great partner as Red Arrow on this project.
Henrik Pabst, Senior Vice President Format Acquisitions says: Bringing a killer twist to the makeover genre and a win-win-situation for everyone involved, House Rules swept the nation. Congrats to Seven on their success and we are thrilled to present House Rules within our lineup for MIPCOM.
House Rules
Six couples put their own homes on the line for a huge, life-changing prize: The winner will have their entire housing loan paid off. Six teams travel the country together, and each week one couple hands over the keys of their own home to their competitors who will do a complete renovation in seven days. Each homeowner issues their own set of House Rules - a list of dos and donts of what is allowed during the renovation. But rules are meant to be broken! How far can each team go? A hard-core group of professionals, as well as the homeowners themselves, will judge the result.
Seven Networks
Seven Network Production is part of the Seven West Media group and is Australias largest content production company. The company is prolific creating hundreds of hours of original programming annually across all genres including scripted, reality, entertainment, documentary, childrens and a burgeoning brand funded division.
Red Arrow International
Red Arrow International is a leading distributor with an extensive scripted, factual and format slate, guaranteeing a strong portfolio with programs by Red Arrow Entertainment Group and third party producers.
Red Arrow International has a unique expertise in packaging, co-financing and co-producing international drama, such as Netflix first original drama Lilyhammer and Jo, starring Jean Reno.
Red Arrow International boasts a strong track record in building format franchises like Benidorm Bastards with 25 local versions including NBCs Betty Whites Off Their Rockers, and ABCs The Taste.
Led by Jens Richter, Red Arrow International has a global reach with sales to over 150 territories and offices in Munich, Los Angeles and Hong Kong.
Red Arrow International is part of Red Arrow Entertainment Group, incorporating 17 TV production companies spanning 9 countries. Red Arrow Entertainment Group belongs to ProSiebenSat.1 Group, one of Europes leading media groups.
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Red Arrow International secures distribution rights for Seven's hit format House Rules 
