MediaShop Saves Production Time with live:cut Multi-camera Production Software
MediaShop, an Austrian based teleshopping broadcaster successfully operating in twelve European countries and reaching 100 million potential customers daily, use live: cut, our innovative and time saving solution for multi-camera production environments to produce high quality tele-shopping videos.
live: cut makes the most of modern multi-camera productions, dramatically reducing production time by eliminating many time-consuming production processes. live: cut centralizes ingest, metadata, live logging, media management and workflow automation in a single, intuitive interface. Re-edits and post-production tasks can be immediately performed, even while recording.
Accommodating up to sixteen channels of multi-camera ingest, live: cut creates a real-time vision mixer's EDL, which is instantly processed into a multi-camera timeline in your NLE of choice. A single button starts and stops the recording process. Notes, labels, markers and comments can easily be set during the recording.
The heart of Media Shop's live: cut turnkey solution is a customized rack housing a 12-core MacPro built into a Sonnet X Mac Pro chassis with two Blackmagic Design Decklink Quad cards. This engine is running live: cut 1.4.1 and ingesting the feeds from five cameras. A Blackmagic Design Atem 2M/E Production Studio 4K serves as the main switcher and is also controlled by live: cut. To improve ease-of-use a X-Key programmable keypad has been added making it a breeze to set cuts and markers. Final editing is done with Adobe Premiere CC.
live: cut supports multiple recording destinations. In the MediaShop setup data is written simultaneously to two Pegasus R6 direct attach storage units. This redundancy guarantees extra security and ensures that no data is lost during production. Rounding out this custom installation is a centrally generated timecode which is sent to all devices and automatically synchronised providing an optimal solution for both studio and live production.
We visited Richard Barnhouse, production manager at MediaShop, to find out why he selected ToolsOnAir's live: cut to meet his production needs.
ToolsOnAir: Why did you decide to go with ToolsOnAir and live: cut?
Richard Barnhouse: One reason was the local proximity that allows for easy communication and support. We were looking for a stable turnkey solution that integrates with standard hardware. A simple workflow plus easy learning were also very high on our priority list. That's exactly what ToolsOnAir offered.
ToolsOnAir: You also looked at competitive products offering similar solutions. What were the unique benefits offered by live: cut?
Richard Barnhouse: There are few comparable products. live: cut is the only solution that provides a centralized production system. From ingest to the final product everything happens on a single machine. Additionally, the ability to predefine a whole production, the naming conventions, where to find data and where to deliver data to plus an automated track laying of the audio and video signal makes working with live: cut extremely comfortable and timesaving.
ToolsOnAir: How would you sum up your experience with live: cut?
Richard Barnhouse: We save about three days per production which is incredible. The acquisition costs have already been compensated after a few productions.
###
About ToolsOnAir
ToolsOnAir Broadcast Engineering has redefined the TV station of tomorrow, providing powerful Mac and Linux based solutions that integrate storage, ingest, playout and real-time graphics into a streamlined workflow. Controlled by an intuitive user friendly interface, ToolsOnAir's just: Broadcast Suite and flow: rage Workflow Appliances combine video, audio and graphics with powerful automation and multi-format asset management, consistently meeting the demands of today's fast-paced broadcast and IPTV facilities.
About MediaShop
Founded in October 1999 and based in Neunkirchen, Austria, MediaShop is one of the most successful DRTV (Direct Response TV Operators) in the German speaking world. MediaShop's Teleshop broadcasts can be see on major broadcast channels in Austria, Germany and Switzerland reaching a potential audience of 100 million customers daily. Always on the lookout for the new and innovative, MediaShop offers high quality products at attractive prices bringing viewers the newest and best for the kitchen and home, sport and fitness, and wellness and beauty.
www.mediashop.tv
Download PDF Version of this Case Study
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
MediaShop Saves Production Time with live:cut Multi-camera Production Software
