WBD Sports Bring Cabled Aerial, Live Drone to Its First Ever On-Site Production of SheBelieves Cup Nearly 20 cameras were deployed at six matches as USWNT secured its sixth SheBelieves Cup By Brandon Costa, Director of Digital
Friday, February 24, 2023 - 11:59 am
Print This Story | Subscribe
Story Highlights
The U.S. Women's National Team secured its sixth SheBelieves Cup on Wednesday, caping a tournament that, for the first time in its seven-year history, was produced by Warner Bros. Discovery Sports and carried live on HBO Max and TNT.
Warner Bros Discovery Sports produced live match coverage over the past week as the U.S. Women's National Team won the SheBelieves Cup. (Photo: Kristian Hernandez, SVG)
WBD Sports utilized RF Steadicams, a pitch-side studio desk (for pregame and halftime shows), and microphones on select players and coaches to establish a more intimate feel in its first foray producing USWNT match coverage.
From Day One, it was about capturing the passion, the emotion, and national pride of the US women's team, says Lee Estroff, Director, Technical Operations for WBD Sports. We are committed to giving fans at home access and to being loyal to the sport and its true followers.
The weeklong tournament visited three venues, bringing WBD Sports to Exploria Stadium in Orlando (Feb. 16), GEODIS Park in Nashville (Feb. 19), and Toyota Stadium in Frisco, TX (Feb. 22).
The broadcaster brought on the Orlando-based packager Broadcast Service Group to help handle operations, logistics, and crewing for the SheBelieves Cup broadcasts. WBD Sports has also brought on veteran American soccer talent to help bring consistency and legitimacy to its first foray into the sport. That has included turning to some veteran soccer talent including producer Shaw Brown and director Jim Daddona, as well as lead tech manager Matt Martin.
Game broadcasts featured as many as 18 game cameras, including a live drone (at the final game in Frisco; a first for a U.S. Soccer match in the States), a two-point cabled aerial camera, two super slow mos, and Pole Cams behind each net (which also could be used to provide slow motion replay looks). In addition to live shots provided by the drone, WBD Sports also pre-produced a fly-through of Toyota Stadium, which is also home to the National Soccer Hall of Fame.
https://twitter.com/brfootball/status/1628560982342774790
Back in March of 2022, the U.S. Soccer Federation struck a deal with then-Turner Sports to give TNT/TBS and HBO Max the exclusive English-language rights to more than 20 Women's and Men's National Team matches each year. That deal officially went into effect when the calendar turned to 2023. In January, WBD Sports carried USWNT games played in New Zealand, but simply took the clean feed from the host broadcaster. The first on-site soccer production in the company's history (Turner Sports was a previous rightsholder of the UEFA Champions League but was not responsible for the production of those live games) came on January 25 when the U.S. Men's National Team played Serbia at BMO Stadium in Los Angeles.
The addition of soccer to the portfolio is an exciting one for Estroff and the WBD Sports crew.
Its important that we have a diverse offering of content that appeals to a lot of different people, says Estroff. US Soccer has a passionate and spirited fan base. I think that they're going to really enjoy how we approach it and the seriousness in which we take it. We really trying to be authentic to their brand.
Most recent headlines
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
15/12/2025
CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...
15/12/2025
BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
How Rivian s Design Puts Drivers First-And Why That Matters Published on Dec 15, 2025 Categories: Business Solutions
LinkedIn Corporate Communications
Sha...
15/12/2025
Space42 and Cobham Satcom completed the full range of advanced terminals for the...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
WBD Sports Bring Cabled Aerial, Live Drone to Its First Ever On-Site Production of SheBelieves Cup Nearly 20 cameras were deployed at six matches as USWNT secured its sixth SheBelieves Cup By Brandon Costa, Director of Digital 
