Sony Digital Rapids Pixel Power calrec Sony

Adobe and Software AG Partner to Advance Customer Experience Management

16/05/2019

DARMSTADT, Germany, and LONDON- May 15, 2019 -At Adobe Summit EMEA, Adobe (Nasdaq: ADBE) and Software AG today announced a partnership to help companies transform their customer experience management (CXM) by bringing together customer data from across multiple enterprise systems into a centralized and actionable real-time customer profile. Adobe and Software AG will create integrations between Adobe Experience Platform and Software AG's webMethods Integration and API management services.

Adobe Experience Platform eliminates data silos by stitching together data from across the enterprise, enabling real-time customer profiles that are fueled by Adobe Sensei artificial intelligence and machine learning. Software AG's technology establishes enterprise-wide connectivity between CRMs and applications, as well as multiple backend systems. This connectivity comes with ready-to-use integration recipes and easily configurable data connectors. The combined offering lets brands move a customer's key enterprise data into Adobe Experience Platform via Software AG's integration platform, resulting in a more complete view of the customer journey, making personalization at scale a reality for enterprises.

Leveraging Software AG's strength in developing integrated SAP solutions, the partnership will also introduce a new data connector between Marketo Engage and SAP solutions that will seamlessly sync account scoring behavior (e.g. visited key web pages, opened email, attended an event) and other marketing data with sales activity and pipeline data.

Adobe and Software AG are coming together to deliver a solution that will enable enterprises to harness and action large volumes of customer data to deliver personalized, real-time customer experiences at scale, said Shantanu Narayen, president and CEO, Adobe.

At Software AG, we help thousands of businesses turn their data into value each day, said Sanjay Brahmawar, CEO of Software AG. Our partnership with Adobe will unlock even greater value by connecting the customer journey to core enterprise data. This integration is the foundation of greater visibility, transparency, and customer intimacy-all in real time.

About Software AG

Software AG offers Freedom as a Service. We reimagine integration, spark business transformation and enable fast innovation on the Internet of Things so you can pioneer differentiating business models. We give you the freedom to connect and integrate any technology-from app to edge. We help you free data from silos so it's shareable, usable and powerful, enabling you to make the best decisions and unlock entirely new possibilities for growth. Software AG has more than 4,700 employees, is active in 70 countries and had revenues of 866 million in 2018.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

###

2019 Adobe Inc. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

Press Contacts

Emma Wilkinson

Adobe

+44 (0)16285 90208

emmaw@adobe.com

Related Materials Download article as a PDF (52.75 KB)
LINK: https://news.adobe.com/press-release/experience-cloud/adobe-and-softwa...
See more stories from adobe

Most recent headlines

19/05/2019

The Netherlands wins Eurovision Song Contest 2019

The Netherlands wins Eurovision Song Contest 2019...

19/05/2019

Giza explosion: South Africans among 17 injured in Egypt bus blast

An explosion struck a tourist bus on Sunday near Egypt's famed pyramids, injuring 17 people including foreigners, security and medical sources said. As AFP...

19/05/2019

Pitso Mosimane: Some little-known facts about the Sundowns coach

One man who can confidently stake a claim to the title of best soccer coach in South Africa is Mamelodi Sundowns' Pitso Mosimane. The man known as Jingles...

19/05/2019

Content We Loved This Week: May 17

In The Wild May 17, 2019 A little bit of waterproof action mixed with some creative genius-what more do you expect from GoPro's Photo of the Day series...

19/05/2019

Aussie rugby player booted from camp after drink-driving charge

Tolu Latu was withdrawn from a Wallabies training camp on Sunday. This comes in the wake of drink-driving allegations, with NSW Waratahs coach Daryl Gibson fumi...

19/05/2019

South Africans could soon be jailed for these CV lies

The National Qualifications Amendment Bill is one of the new laws President Cyril Ramaphosa is expected to sign off on soon. Signing new bills into law is one o...

19/05/2019

The Zakhele Lepasa penalty that won TS Galaxy the cup Kaizer Chiefs [video]

Kaizer Chiefs trophy drought continues, thanks to a last-gasp penalty from Zakhele Lepasa which gave TS Galaxy as shock win in the Nedbank Cup final on Saturday...

19/05/2019

LD Systems light Houston Livestock Show and Rodeo concerts with Elation

LD Systems light Houston Livestock Show and Rodeo concerts with Elation posted: 18/05/2019 New 4-in-1 Protron Eclypse , Paladin , Fuze Wash Z350 among la...

19/05/2019

NESN Adds Connecticut Sun WNBA Games

Boston-based regional sports network NESN will televise 23 Connecticut Sun WNBA games in 2019 on NESN and NESNplus, the team and network said. First up is the ...

19/05/2019

Showtime's Christie: Originals Market Is Like Free Agency on Steroids'

DENVER -- With the major subscription streaming service providers, Netflix, Amazon and Hulu, crowding into the television production market, competition for the...

18/05/2019

Imagineer is recruiting

Imagineer is looking for freelance Sound Designer/Engineer, Lighting Technician and Technical Stage Manager for our large-scale outdoor production, Bridge. Bri...

18/05/2019

Soundtrap for Storytellers Helps Podcasters Take Their Shows to the Next Level

Last year, seven million people in the US produced podcasts-and even more people consumed them. But the process of recording, editing, transcribing, and adding ...

18/05/2019

Netflix debuts trailer and key art for docuseries Killer Ratings

Key art Official trailer Now Available Series Producer and Director - Daniel Bogado Producer Director - Suemay Oram Executive Produced by Eamonn Matthews fo...

18/05/2019

Watch: Arnold Schwarzenegger attacked in Johannesburg [video]

Actor and bodybuilding legend Arnold Schwarzenegger will not have the fondest memories of his trip to South Africa, after he was fly-kicked by a member of the p...

18/05/2019

Simbine takes third at Shanghai Diamond League

South African sprinter Akani Simbine made a strong start to his international season with a third place finish in the mens 100m at the IAAF Diamond League meeti...

18/05/2019

Soapie teasers: What's happening in Uzalo in May?

Soapie Teasers provided by TVSA. This article was first published by them. Wednesday 1 May 2019 Feeling disrespected by MaNgcobo, Nkunzi takes a drastic decis...

18/05/2019

Who Wants to be a Millionaire to Conclude After This Season

Disney's veteran game show, Who Wants to be a Millionaire, will end its run after this season, a spokesperson confirmed Friday. After a successful 17-yea...

18/05/2019

Launching New VulcanTM Shockmount Chassis

Launching New VulcanTM Shockmount Chassis posted: 17/05/2019 The VulcanTM Shockmount Chassis is another ingenious new technically enhanced 19-inch rack mo...

18/05/2019

Elation Colour 5 Profile for Fiddler on the Roof in NYC

Elation Colour 5 Profile for Fiddler on the Roof in NYC posted: 17/05/2019 A Yiddish-language production of Fiddler on the Roof opened at Stage 42 in New Y...

18/05/2019

European Elections 2019

European Elections 2019 posted: 18/05/2019 The Cablecam of the XD motion company: X fly 3D is for the first time in the world installed in the hemicycle ...

18/05/2019

NEP Announces Promotion of Graham Andrews to Global President of NEP Live Events

NEP Announces Promotion of Graham Andrews to Global President of NEP Live Events posted: 18/05/2019 NEP Group, the world's leading outsourced producti...

18/05/2019

Free online screenwriting workshop: Shortcut to creating character

18 May, 2019 - 08:04 You love the movies. You love the glamour, the action, the excitement, the tears, the laughter, and the sheer thrill of inhabiting alte...

18/05/2019

Health bars vs their not so healthy counterparts: Read before you eat

We took a look at some popular health bars and see how healthy they really were based on the data on their labels versus the quirky buzzword on the packaging A...

18/05/2019

Middendorp speaks out against underestimating TS Galaxy

Kaizer Chiefs coach Ernst Middendorp has poured water over the notion that the Nedbank Cup final against TS Galaxy is a David vs Goliath clash. The Glamour B...

18/05/2019

Friday Tips: Testing, Testing!

Studio One has several analysis tools, and you can use them to learn a lot about how effects work. One of my favorite test setups is inserting the Tone Generato...

18/05/2019

Robert Marawa and King Mswati dominate Google search queries this week

It was an eventful week with plenty newsworthy events. South Africans used Google to keep informed and up to date with the news. The weekend after the election...

18/05/2019

Weather forecast, alerts and UVB index for all South African provinces, 18 May 2019

Weather data provided by the South African Weather Service. For a detailed forec...

18/05/2019

Primetime Ratings: Big Bang Theory' Goes Out With a Bang on CBS

CBS easily won the Thursday ratings race, with the series finale of hit comedy The Big Bang Theory pacing the network. CBS had a 2.0 in viewers 18-49, per the N...

18/05/2019

Statement from SBS regarding the passing of former Prime Minister of Australia, Bob Hawke AC

Statement from SBS regarding the passing of former Prime Minister of Australia, ...

18/05/2019

Fujifilm acquires German endoscopic instrument manufacturer, medwork for full-scale entry into the endoscopic instrument business

Fujifilm acquires German endoscopic instrument manufacturer, medwork for full-sc...

18/05/2019

5 Things to Know about Spotify's Latest Test

Americans spend 70 billion hours behind the wheel each year. That's a lot of time spent on the road. So what you do-and what you listen to-to help you get t...

18/05/2019

Eurovision' Winners Past and Future, As Told by Your Streams

Header photo credit: KAN There's nothing quite like Eurovision. What other TV music competition has featured Russian grandmothers who sing while baking, Fi...

18/05/2019

SVG College Summit: Packed Tech Showcases To Introduce Wealth of New Gear

SVG College Summit: Packed Tech Showcases To Introduce Wealth of New Gear 48 exhibitors will be loads of offerings for attendees to check out By Brandon Costa,...

18/05/2019

Behind the Mic: Shaquille O'Neal To Show Off Hosting Skills at 2019 NBA Awards on June 24

Behind the Mic: Shaquille O'Neal To Show Off Hosting Skills at 2019 NBA Awar...

18/05/2019

Eighty Years Later, NBC Sports Commemorates the First-Televised Sporting Event in U.S. History

Eighty Years Later, NBC Sports Commemorates the First-Televised Sporting Event i...

18/05/2019

FA Cup Final 2019: BBC Sport To Use Single Production Workflow for Both SDR Broadcast, UHD HDR Stream

FA Cup Final 2019: BBC Sport to use single production workflow for both SDR broa...

18/05/2019

Live From the PGA Championship: Live Streamed Featured Groups and Social Engagement Rocket Out of the Gates

Live From the PGA Championship: Live Streamed Featured Groups and Social Engagem...

18/05/2019

Live From the PGA Championship: CBS Sports, Winged Vision Debut New HDR Aerial Camera System in Goodyear Blimp

Live From the PGA Championship: CBS Sports, Winged Vision Debut New HDR Aerial C...

18/05/2019

Live From the PGA Championship: CBS Sports Caps Off Busy Start to 2019 With Massive Production at Bethpage

Live From the PGA Championship: CBS Sports Caps Off Busy Start to 2019 With Mass...

18/05/2019

Live From the PGA Championship: CBS Sports' Tech Toys Include SIMI Motion Capture, Aerial Toptracer, 4DReplay

Live From the PGA Championship: CBS Sports' Tech Toys Include SIMI Motion Ca...

18/05/2019

Sustainable business insider announced as president of tve film awards

tve interviews Jennifer Viccars, 2019 Awards president Changemaker and dynamic business leader Jennifer Viccars is to be president of the 8th tve Global Sustai...

18/05/2019

Media and entertainment group Sky to sponsor Beyond Plastic' award at tve film awards

For the second year running, companies at the forefront of taking businesses and...

18/05/2019

NAB Show 2019

So what a great time we had at NAB in Las Vegas Baby! - so many contacts made and so much going on with so many people that we met in the short space of time. ...

18/05/2019

Let's meet at Anga Com, June 4-6!

28 February, 2019 Events We will exhibit at ANGA COM and would like the opportunity to meet with you and get an update on your activities and to discuss joint...

17/05/2019

First Dolby Cinema Opens in Germany with Kinopolis Gruppe in Munich

Back PDF Version May 17, 2019 First Dolby Cinema Opens in Germany with Kinopolis Gruppe in Munich MUNICH, Germany, May 17, 2019 (GLOBE NEWSWIRE) -- Dolby ...

17/05/2019

Kickstarter Is Now Available in Chinese and Italian

Today we are excited to announce that Kickstarter is available in two new languages: Traditional Chinese and Italian. We'd like to extend a warm welcome to ...

17/05/2019

AMBEO Smart Headset now connects to Mac & iPad Pro with new Anker Adapter

AMBEO Smart Headset now connects to Mac & iPad Pro with new Anker AdapterYou are here: Home / Announcements / AMBEO Smart Headset now connects to Mac & iPad Pro...

17/05/2019

MVNOs World Congress 2019

MVNOs World Congress 21-24 May 2019, Amsterdam MVNOs World Congress is the largest conference for the players in the MVNOs industry. It is your opportunity to l...

17/05/2019

Akamai Enterprise Defender Simplifies Journey to Zero Trust for Businesses

Akamai Enterprise Defender Simplifies Journey to Zero Trust for Businesses New offering provides secure app access, malware prevention, application security a...

17/05/2019

Mistika Masterclass: Creating truly immersive content with the natively-integrated Mistika VR and Mistika Boutique

Creating a high-quality Virtual Reality experience not only demands a lot of har...