
NHL, NBA Resurrect Augmented Crowd Sound for Canadian Venues Some teams opt for empty seats as provinces mandate capacity limits By Dan Daley, Audio Editor
Thursday, January 27, 2022 - 9:57 am
Print This Story | Subscribe
Story Highlights
Several Canadian NHL teams, including the Toronto Maple Leafs and Ottawa Senators, and the NBA's Toronto Raptors will be playing in front of no crowds or much smaller audiences at home for the foreseeable future. That has put the COVID-engendered audio category of augmented crowd sound back in play, at least in the Great White North.
The restrictions are based on province-mandated COVID policies. At the end of December, the Ontario government announced a limit on the number of people allowed in an arena: 1,000 or 50% of capacity, whichever is less. The Leafs and Raptors, owned by the same company, quickly responded, announcing that no fans would be admitted to any of its teams' venues.
This has prompted the resurrection of augmented-crowd-sound audio, innovative systems that were rushed into service by a number of companies after the onset of the pandemic but had been silent for most of 2021 as venues once again allowed fans into games.
The NHL's Toronto Maple Leafs are among the Canadian teams that will be playing in empty or capacity-limited venues.
Firehouse Productions, which was one of the first with such solutions in the market in 2020 and notably developed the crowd-sound systems used in the NBA's bubble in Orlando during that year's disrupted season, says it has shipped seven of its crowd-sound systems to Canadian professional sports teams, including the Maple Leafs and Raptors (the latter are allowed to play in their home arena this season, having spent the previous season in Florida) and the Montreal Canadiens. However, not all of those teams have deployed the systems for their game broadcasts.
Although the audience restrictions at games are based on local-government regulations, the request for crowd-sound systems came from the league, according to Firehouse Productions VP Mark Dittmar, who designed the system.
[The league] reached out to us about a month ago and said, We think this is coming,' and asked if we could put the systems together, he says. We worked on getting them up to the teams so that, if it happened, we weren't frantically overnighting things. And we did some training with various [operators] to get them back up to speed on it.
The Need for Speed The system, the same one Firehouse Productions developed for the NHL last season, is designed to be operated by a single user working a pair of Novation Launchpad controllers, whose individual touchpads activate prerecorded crowd sounds ranging in intensity from background murmurs to loud reactions to on-ice moments, such as scores and near-misses. The sound is played through each arena's installed PA system and picked up on-air through the broadcast's ambient and crowd microphones.
The NHL's system is distinct from the one the company devised for the NBA two years ago. That one had two mixers on the Launchpad devices as well as another mixer controlling the overall levels of games and a DJ playing music cues from an iPad at key moments.
We were using the template from the NBA but realized that hockey is a significantly faster game [than basketball] and the audience responds at a significantly faster pace, Dittmar explains. We had to do a lot of editing to get things to pop at the speed they needed to, as well as come up with new sounds with a lot of it.
The NHL crowd-sound system takes into account the very specific crowd dynamics of hockey, whose reactions he says tend to wax and wane en masse. The NBA system, on the other hand, has more nuances built in, such as effects like air balls and thundersticks, and call-and-response interplay between the stands and the DJ or the arena announcer. It also has the ability to hear the occasional individual voice, something the higher-decibel ambience of a hockey rink rarely allows.
Dittmar notes that the NHL system also doesn't have as much baseline-customization per team as the NBA's, partly due to its streamlined operation for the sport's speed. However, he adds, once the initial two weeks of system implementation and operator training are finished, teams can send requests for specific crowd sounds, such as chants and reactions, which Firehouse Productions' staff will develop into an audio file that can be emailed back to the system operator.
On average, [the NHL system] has to react faster, so we designed it for a single operator, he says. But we've taken all of our experience on this type of system and refined it even further. When they need it, it'll be ready.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...