NHL Productions In-House Studio Ops Continue To Grow With Data-Driven Stanley Cup Central Live-Streaming Show New second-screen YouTube experience offers conversational style, stats driven by the NHL EDGE By Jason Dachman, Chief Editor
Thursday, May 25, 2023 - 3:12 pm
Print This Story | Subscribe
Story Highlights
Seven years ago, when Steve Mayer arrived at NHL Productions, his team comprised five people. Today, the league's chief content officer/EVP has a staff of more than 50 and an in-house studio that cranks out live and quick-turnaround programming on an almost daily basis. The culmination of its efforts this season has been the launch of Stanley Cup Central, a second-screen YouTube experience covering one game per night throughout the Stanley Cup Playoffs, bringing a conversational style to the coverage, and providing deep stats driven by the NHL EDGE puck- and player-tracking system.
From left: Lauren Jbara, Alexa Landestoy, and Jonny Lazarus host Stanley Cup Central.
With [Stanley Cup Central], we have several different things we're trying to accomplish, says Mayer. We're looking to build our YouTube platform, experiment with the second-screen experience, find new ways to tell stories with the NHL EDGE [data], identify and develop new [on-air] talent, and get fans into an environment where they're interacting and talking to each other in real time. And, maybe most important, we're looking to establish exactly what we are capable of in this studio. We've certainly had studios before but never with the capabilities that this one has in terms of technology.
NHL EDGE Data Serves as Backbone' of Stanley Cup Central During the 2022 Stanley Cup Playoffs, NHL Productions launched a new state-of-the-art studio in its headquarters at One Manhattan West. The studio and accompanying control room made their live-streaming debut with Third Period Live, a second-screen experience on YouTube. Since then, the studio operation has continued to evolve, with the facility producing programming almost every day since January.
NHL Productions' Steve Mayer: Our goal is to create an environment where fans are having a conversation and we just happen to be eavesdropping.
Since the beginning of the second round at the beginning of May, Stanley Cup Central has emanated live from NHL Productions' studio on a nightly basis. The show features a constant L-bar graphic providing such statistical data as face-off probability, skating speed, and time on-ice. Betting odds and breakdowns of the betting lines are also displayed prominently.
The backbone of this show is the data component powered by NHL EDGE puck and player tracking, says Matt Celli, VP/coordinating director, NHL Studios. That is what [distinguishes] our show [from] the traditional broadcasts. Hockey is a very fast sport, so it can be challenging to [integrate] deep data in a traditional broadcast. Our goal with [Stanley Cup Central] is to bring that data to the forefront throughout the entire show.
NHL Studios' Matt Celli oversees operations at the One Manhattan West production center.
The same constant L-Bar graphic is used in videoboard shows at NHL arenas across the continent, but this marks the first time it is being used in a live broadcast.
We want make that data and information part of the narrative, says Mayer. We can now tell stories with NHL EDGE [data] that allow you to understand the game better. Our broadcast partners use that data on occasion, but we want to take it to the next level. The key is being able to not only understand and make sense of the data but also uniquely tell the story of that data. You could put deep data up there all day long, and it could just be meaningless eye candy, but, if you can translate that data into something people understand, that is where it gets really interesting.
In addition to the L-Bar, Stanley Cup Central incorporates NHL Blockie visualizations and interactive game elements developed with NHL EDGE data and Beyond Sports technology. This technology was first used by the NHL during ESPN's live, animated Big City Greens Classic broadcast in March.
We are looking to lean heavily into those Blockie data visualizations, says Celli. We have a lot of the same technology that ESPN employed [for the BCG Classic], where we're able to cut all 40 virtual cameras in the system. We've found it works best in replay packages. [For example], during a key play, we'll do a couple of traditional replays off an EVS [server] like people would see [in the TV broadcast], and then we will choose Blockie angle and roll that in to finish it off. The chat seems to love it, which is great, and it gives us a lot of flexibility since we don't have [access to isolated camera shots].
Stanley Cup Central Provides Sports Bar' Feel - Both in the Studio and Remotely Each night, a rotating cast of hosts - Lauren Jbara, Alexa Landestoy, Jonny Lazarus, NHL Fantasy reporter Anna Dua - lend their insights and banter throughout the game, as well as during pre/postgame coverage. Longtime NHL Insider Pierre McGuire also joins each night to offer analysis and commentary. In addition to game analysis, hosts discuss the latest news and happenings around the league and chat with fans live in the YouTube comments section.
NHL Productions deploys BitFire to bring in remote feeds for productions like Stanley Cup Central.
We want [viewers] to feel like they're hanging out at a sports bar watching the game with their friends, says Mayer. We want them to be engaged while the game is going on but also talking amongst themselves. Our goal is to create an environment where fans are having a conversation and we just happen to be eavesdropping.
In addition to the in-studio elements, a variety of special guests - influencers, media personaliti
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
NHL Productions In-House Studio Ops Continue To Grow With Data-Driven Stanley Cup Central Live-Streaming Show New second-screen YouTube experience offers conversational style, stats driven by the NHL EDGE By Jason Dachman, Chief Editor 
