The global tv format "the voice" comes to mbc in the mena region Contract signed between MBC Group, Talpa & Sony Pictures Television Arabia
The global TV format The Voice comes to MBC in the MENA region
Dubai, UAE May 14th 2012: During a press conference held at MBC Group Headquarters in Dubai, a contract was signed between MBC Group, Talpa and Sony Pictures Television (SPT) Arabia, by which MBC Group acquired the exclusive rights to broadcast the international TV format The Voice, on multi-platforms, across the Middle East and North Africa (MENA) region. SPT Arabia- the producer- which represents Talpa formats in the region will co-produce the show in its local adaptation.
Ali Jaber, Group TV Director, MBC Group, said: We are pleased to announce this multi-year agreement today, in our capacity as the exclusive broadcaster of this international format that has gained much popularity and viewership across the world. We now offer the 3 strongest talent show formats in the region, across multi-platforms, and look forward to continuouslybring the best of entertainmentto our loyal viewers, browsers and followers. Jaber added: Talent shows have positively affected the TV viewing habits, patterns and trends in the region, while further enhancing the family viewing experience and raising the levels of engagement with TV content, through social media and other platforms.
From his side, Maarten Meijs, Managing Director of Talpa Distribution, the owner of the format, commented: In the Western world, The Voice is recognized as a new generation in its genre. We trust the same will happen in the MENA region, regardless of cultural differences, as all people love music and have their one unique language to discuss who and what they like the most.
Further elaborating on this partnership, Ziad Kebbi, President of SPT Arabia, added: Were very excited to co-produce The Voice - the format is a blockbuster and now its our regions turn to take up the mantle. In particular, social media and digital extension will play a major role in our production activity; both key elements in uniting the audience across various territories.
In 2011 and earlier this year The Voice of Holland, the original version of the show, was the most watched talent competition in the history of Dutch TV. In the US, with network NBC, The Voice was the number one show when it comes to the introduction of a new entertainment formats on TV in many years. Both France (TF1) and UK (BBC) witnessed similar popularity and viewership ratings. By early 2012, The Voice was commissioned to over 45 broadcasters all over the world and on air in some 140 territories. And today The Voice has been added to MBC Group - covering the MENA region.
Auditions for The Voice are being organized in countries including the United Arab Emirates, Egypt, Kuwait, Tunisia, Lebanon and Morocco, and others. The show will broadcast from MBCs studios in Beirut- Lebanon, soon.
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The global tv format "the voice" comes to mbc in the mena region Contract signed between MBC Group, Talpa & Sony Pictures Television Arabia
