By Santiago Solanas, CEO, Dalet
It s been approximately six months since I joined Dalet as CEO. This transformative journey has allowed me to spend many hours understanding the needs of our clients, partners, and colleagues, providing me with invaluable insights into the state of our industry.
The recent IBC2024 Show, along with the associated side events and conferences, reinforced the key themes I ve been observing over the past months, which have to do with the financial and operational challenges that many media and technology companies are currently facing.
After engaging with our clients and gathering insights from industry analysts during the show, I identified two recurring themes in our discussions: value and interoperability. These are critical challenges that must be addressed as our industry stands at a significant crossroads.
Never Mind Features, Users Want Value A predominant challenge within media technology is the difficulty buyers face in identifying true value among the myriad of solutions offered. At the show, I observed the pervasive sentiment that market offerings frequently fail to meet expectations. During the Devoncroft Executive Summit in Amsterdam, I heard several media companies speak of technology investments that sit unused - up to 50% in one particular case! These idle assets take up valuable real estate, waste resources, and incur significant costs.
The root of this issue lies in complex pricing structures and feature sets that are often overcrowded, not delivering tangible benefits for users. Technology vendors must shift their focus from purely financial goals to truly enhancing user experiences, prioritizing the delivery of genuine value through their products.
At Dalet, we've embraced a mission focused on delivering solutions that help our clients increase revenue, achieve cost savings and obtain greater ROI a priority we have held for some time now. Our commitment is not only to deliver useful functionality, but also to focus sharply on customer success through operational efficiencies and authentic enhancements to the user experience.
Dalet's continued pursuit of value is best illustrated by our recent collaboration with PPC, where we successfully delivered measurable benefits. The global production company uses Dalet s solutions to standardize their production-based workflows and integrate key technologies within their business to achieve greater efficiencies and tangible cost savings. In addition to PPC, we have a rich history of delivering tangible value to our clients through the implementation of Dalet s solutions. Consider Cricket Australia, where our workflow integration platform, Dalet Flex, was instrumental in eliminating technical debt and operational inefficiencies, bringing considerable time and resource savings compared to their previous archive workflow. A couple of years ago, we delivered a Dalet Flex solution to premium Korean content platform, Kocowa, which, as they described, provided a highly configurable API and technical environment for us to meet our media flow requirements, helping us reduce considerable costs and speed time to market.
As evident over the years, prioritizing value over features has been integral to Dalet s DNA. I believe that in today s efficiency-conscious industry landscape, only those solution providers who can demonstrate the true value of their offerings will endure - especially for mission-critical workflows.
Interoperability - The Key to Technical Success The second significant theme I ve noticed in recent months is the crucial need for interoperability. Media companies pride themselves in curating their technology solutions and working with best-of-breed providers, but have struggled for years to make them all "play nicely together," i.e. to interoperate and integrate diverse systems into smooth, cohesive workflows.
The reality of siloed systems and proprietary formats often leads to inefficiencies and unnecessary hurdles for media professionals. We all know that this can lead to delays in content delivery, impacting revenue streams and business success.
The IABM underscored this point at their IBC2024 State of the Industry breakfast - interoperability is not just a technical requirement, but the backbone of successful collaboration and future-proofing in the media tech ecosystem. This insight reinforces Dalet's focus on ensuring our solutions not only work seamlessly within our own ecosystem, but also integrate effortlessly with other platforms and technologies. Our goal is to ensure that our customers derive maximum value from Dalet s solutions by integrating them with both new and existing technology, thereby protecting their investments and increasing global ROI.
Dalet Flex exemplifies our commitment to developing a premier integration layer for the industry. Since its inception, Flex has pioneered seamless connectivity between third-party platforms, ensuring operations run efficiently and collaboration is enhanced. Through careful listening and understanding of our clients' needs, Dalet Flex was developed to be adaptive, intuitive, and a key enabler of operational success since day one, featuring more than 300 integrations to date.
We also recognize that technology buyers seek simplicity from their vendors, so at Dalet, we continue to evaluate and are working to significantly enhance the customer journey and experience. By focusing on reducing complexities, our solutions allow enterprises to harness the true potential of their media assets, unburdened by clunky integration issues. Some of our latest partnerships include Veritone, Singular.live and Telstra.
Dalet s Commitment to Empowering Your Businesses After more than 180 days as Dalet's CEO, I am convinced that true value and outstanding interoperability are vital for success in the industry. These are not jus
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
By Santiago Solanas, CEO, Dalet
