LED Perimeter Boards at Football Matches in Denmark and the Netherlands Showcase Data-Driven Player Graphics, Offering Powerful New Potential for Fan Engagement and Revenue Streams
--
STOCKHOLM - Jan. 31, 2019 - At separate football matches in Denmark and the Netherlands, ChyronHego has introduced a compelling solution by pairing the company's TRACAB optical tracking system and Click Effects PRIME graphics authoring system. For both matches, ChyronHego worked with competition organizers, teams, and their sponsors to create a first-of-its-kind LED perimeter-board display at pitch level that graphically tracks a player's movements, including stats such as speed and distance traveled, using real-time TRACAB data.
The first competition match to host this unique TRACAB-Click Effects PRIME solution was a UEFA Nations League match between Denmark and Republic of Ireland on Nov. 19, driven by the Danish Football Association (Dansk Boldspil-Union or DBU) and sponsored by Denmark's national lottery provider and DBU Sponsor, Danske Spil A/S. The next match, on Dec. 2, was between Heracles Almelo and VVV-Venlo in the Netherlands' Eredivisie league and represented the first time the technology was provided at the domestic league level. Both DBU and the Dutch Eredivisie football league are current users of TRACAB to capture player and team performance analytics. TRACAB optical tracking solutions are installed league-wide in both the Danish Superliga (where DBU play their home games in league stadia) and Eredivisie stadiums.
The idea of combining live, real-time TRACAB data with Click Effects PRIME had been discussed with some of our key sports customers for a while, said Niall Hendry, product manager, ChyronHego. Finally, with these two productions, we were able to prove how well the two systems seamlessly complement each other and how compelling data-driven player graphics can be, not only for captivating fans but for creating new sponsor opportunities and revenue streams.
With the Click Effects PRIME software serving as an intuitive and integrated graphics authoring front-end, operators are able to generate and control the LED presentations without the need for specialized training or sophisticated computer graphics equipment. They can access the lineup for the match and then choose which player to assign to the LED boards.
Traditional rotating arena ads tend to be disconnected from the players and the action, but this solution takes sponsored graphics to a whole new level, said Teus Groenewoud, director of product development, ChyronHego. With the cameras trained on a player and the specialized LED graphic behind him following his movements and displaying his real-time data, sponsors have an unprecedented opportunity to engage viewers and hold their attention. They can even build promotions around the data; for example, a sportswear brand could promote the player with the top speed who is wearing the brand's boots.
Rob Toussaint, managing director of the Netherlands' Heracles Almelo football club, added, One of our core values is innovation. This collaboration with ChyronHego has proven that we can continuously offer our sponsors exposure in new and innovative ways.
The TRACAB-Click Effects PRIME application at the DBU match holds particular promise for the sports betting industry, considering the sponsorship by Danske Spil, Denmark's national lottery and betting organization. With football fans' huge and growing appetite for player and club statistics, betting companies will be able to present and leverage the data in new and profitable ways - and even eventually put odds on factors such as player speed and distance covered.
We have been using the TRACAB data for some time to help analyze and improve team and player performance, and now we'll be able to leverage that data in new and compelling ways. As our official betting partner, Danske Spil was really excited to see the potential that this new application holds for differentiating them and engaging viewers, said Matthias R nn, senior commercial manager, DBU. Now that we've proven the concept of the TRACAB-Click Effects PRIME solution for our men's teams, we're looking forward to working with ChyronHego to expand it to our women's and under-21 clubs. It's a win for everyone: fans, sponsors, and clubs.
# # #
About ChyronHego
ChyronHego, a portfolio company of Vector Capital, is a global leader in products, services, and solutions for the broadcast and sports industries. Specializing in live television, news, and sports production, ChyronHego offers some of the industry's most widely deployed solutions - including Lyric , the world's most popular broadcast graphics creation and playout offering; the all-new CAMIO Universe newsroom workflow; and the TRACAB optical sports tracking system. Headquartered in New York, ChyronHego also has offices in the Czech Republic, Denmark, Finland, Germany, Mexico, the Netherlands, Norway, Singapore, Slovak Republic, Sweden, and the United Kingdom. For more information on ChyronHego, visit www.chyronhego.com.
--
--
Allyson Patanella2019-01-31T13:54:36+00:00
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
16/10/2025
SVG Sit-Down: FUJIFILM Execs on GFX ETERNA 55 Camera, Importance of Shallow-Dept...
16/10/2025
Squash's Most Ambitious Broadcast Production To Be Deployed at Comcast Busin...
16/10/2025
Main Street Sports Group Inks Deal With Omaha Productions, Launches Original-Con...
16/10/2025
A Historic Precursor? FIFA, HBS, DAZN Offer an Inside Look at Production of FIFA...
16/10/2025
Prime Video Offers Sneak Peak at New NBA on Prime StudioThe massive 13,000-sq-ft, two-story studio features a LED regulation half court and hoopBy Jason Dachman...
16/10/2025
SVG Remote Production Forum Draws Record Crowd for Visit to PGA TOUR Studios, De...
16/10/2025
BitFire's Ben Grafchik on How Growing Cloud Workflows Are Impacting the Live...
16/10/2025
AI technology is advancing quickly, bringing both new creative possibilities and...
16/10/2025
In 2017, Imani Ellis launched CultureCon, a conference that's become a must-attend event for more than 10,000 diverse creatives and Black professionals to c...
16/10/2025
It might still be a little early to break out the tinsel and mistletoe, but Spotify's already queuing up some holiday magic. This year's Spotify Singles...
16/10/2025
Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...
16/10/2025
VAMPIRE has been integrated onto GM Defenses Infantry Squad Vehicle (ISV), providing a mobile solution to effectively and affordably counter small drone threat...
16/10/2025
The AgilePod mounted on the host aircraft....
16/10/2025
60% say infotainment systems are a critical purchasing or leasing consideration,...
16/10/2025
NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal and ...
16/10/2025
Roku has added several new features to its user interface and operating system meant to make it easier to discover and personalize content, the company said....
16/10/2025
NEW YORK CNN has announced that its All Access subscription tier will launch in the U.S. on Oct. 28, providing audiences with a centralized destination for CNN&...
16/10/2025
Student Spotlight: Alan Villanueva The graduate student and saxophonist, who performed on Natalia Lafourcades Latin Grammy-nominated Live at Carnegie Hall alb...
16/10/2025
The XR Sports Alliance (XRSA) has announced the third cohort of members. The new members include Maple Leafs Sports & Entertainment (MLSE), the Vegas Golden Kni...
16/10/2025
NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign which seeks to raise donations from tax-deductible personal and c...
16/10/2025
NEW YORK Australia's Nine Network and the NHL today announced a media partnership that will bring the world's premier professional ice hockey league to ...
16/10/2025
Parks Associates has released new data showing that nearly half (45%) of U.S. internet homes watch free ad-supported streaming TV (FAST) services and 89% of U.S...
16/10/2025
TROY, Mich. -New data from J.D. Power's 2025 U.S. Residential Internet Service Provider Study shows that residential wireless internet providers are growing...
16/10/2025
TV's most charming detective drama * Shakespeare & Hathaway: Private Investi...
16/10/2025
Back to All News
Thailand's Legendary Outlaw Returns: Tee Yai: Born to be ...
16/10/2025
Back to All News
Christmas Is Just Around The Corner: Home For Christmas Season...
16/10/2025
Back to All News
Trist n Ulloa Stars in El crimen de Pazos, the New Netflix Ser...
16/10/2025
ABS Completes Redomiciliation to Dubai Development Authority as Part of Strategi...
16/10/2025
This Saturday October 18 Katja Mia will burst onto the radio airwaves for the first time as she joins 2FM. Katja will be standing in for Bl thnaid Treacy on Sat...
16/10/2025
This October, RT is delighted to support Wexford Festival Opera, Babor International Arts Festival for Children, Open House Dublin and 36 other arts and cultu...
16/10/2025
GeForce NOW is more than just a platform to stream fresh games every week - it offers celebrations for the gamers who make it epic, with member rewards to sweet...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
LED Perimeter Boards at Football Matches in Denmark and the Netherlands Showcase Data-Driven Player Graphics, Offering Powerful New Potential for Fan Engagement and Revenue Streams
