
The 62,000 sqm International Broadcasting Center is situated in the the Olympics' Main Media Centre
SOCHI, RUSSIA On July 4, 2007, while fireworks were going off for Independence Day in the United States, the rockets' red glare was being replicated over in the Russian Federation as the coastal resort city of Sochi learned that it was to host the 2014 Winter Olympics. Since then, stereo 3D has come and largely gone, the companion screen has risen hugely in importance, IPTV has taken a prime role in the distribution of such major events broadcasting every event live is now commonplace and 4K has threatened to gatecrash the party.
Staging the Olympics is all about hitting a moving target far in the future famously, when London 2012 won its bid, Twitter hadn't even been launched so even a seven year lead time is less generous than it seems. And there was legacy to consider too, as following the emergent model there were plenty of sporting events coming soon after to consider, the new Russian GP and 2018 FIFA World Cup matches among them.
For the Winter Olympics, eleven venues are grouped together in two clusters: the Coastal Cluster by the Black Sea and the Mountain Cluster in the Krasnaya Polyana Mountains, roughly 30 miles away. The 62,000sqm IBC is situated in the Main Media Center in the Coastal Cluster, while a special 8900sqm Mountain Broadcast Center gives on site broadcasters a base up in the Gorki Media Center in Krasnaya Polyana and includes four studios and six live positions on the roof with allegedly stunning views. The two centers are linked by train (34 minutes apart) and fiber (substantially quicker).
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