Turning a Base Hit into a Game Winning Strategy -Insight rough Information by Cengiz Satir

For many, information management is just about risk mitigation. It's extremely important, but today's information management extends way beyond the protection of your business. For the longest time, risk mitigation was the only game in town. Organizations felt that trying to do anything more than that would be like attempting to hit a grand slam home run in the bottom the 9th to win the game.

The game has changed. There are an exponential number of ways to create, manage and store content from an ever increasing number of access points. The ability to interact with and manage content of all types from any device anywhere in the world makes this both a risk mitigation and insight driven game. In order to solve both of these problems, businesses often take a just get on base approach. What they should do is determine what pitch is going to get them to home plate.

If you are asking why the baseball analogy, here's why:

The World Series is happening right now.

In order to gain insight and a competitive advantage, the game of information management requires forethought and intelligence.

Being intelligent means knowing what and where your content is: from big data, to the real big data (unstructured content), to file shares, and the new cloud file shares, to email, social media and anything in between. Protecting your assets is a must, but you can up your game by being able to proactively manage it through intelligence and automation. This complete game approach is the only way you can gain and act on the insight you need from your business information. The result will be a game changing strategy that allows you to maximize your investments and protect your assets, while helping to maintain a competitive advantage for more than just one season.

To learn more about how Iron Mountain can help you get to the pitch that will win the game, I invite you to download the Iron Mountain @ARMA2014 app, or visit us at booth 1119 at the #ARMA2014 conference.

Follow Cengiz Satir, Vice President of Global Solutions @csatir

LINK:	http://blogs.ironmountain.com/2014/service-lines/records-management-an...
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