CBS INTERACTIVE'S CNET PARTNERS WITH LATIN WORLD ENTERTAINMENT TO LAUNCH CNET en ESPA OL Published on: 09/19/2013 | All 2013 Press Releases
CNET.com/es Features Authentic Content, Including the Latest Consumer Tech Product News, Reviews, How To Programming, Videos and More All in Spanish
T-Mobile Signs On As Charter Sponsor
SAN FRANCISCO, Sept. 19, 2013 CNET, the world's #1 tech news and reviews brand, today unveiled the eagerly anticipated CNET en Espa ol, a new site at CNET.com/es delivering consumer tech news and advice for Spanish speakers in the United States. CNET is partnering with Latin World Entertainment, the world's premier Hispanic talent management and entertainment-marketing firm, to help market and promote the site, which is designed to fill a need for original, fresh and authoritative tech content in Spanish. T-Mobile USA, Inc. has signed on as a year-long charter sponsor for CNET en Espa ol.
CNET is a pioneer in web publishing, and CNET en Espa ol marks the most-significant extension of the brand since our founding 18 years ago, said Mark Larkin, General Manager and Senior Vice President of CNET. We're proud of the content we're developing and excited to be partnering with LatinWE to help us connect with the growing Hispanic community here in the United States.
Latin World Entertainment which was cofounded by Luis Balaguer and Sof a Vergara is working hand-in-hand with CNET on sales, distribution and marketing efforts, along with talent acquisition.
The Latin World Entertainment family is thrilled to be a part of bringing CNET en Espa ol to life, and we are creating a dedicated brand to honor the Hispanic audience and super-serve them in a way that only CNET can, said Balaguer. This unparalleled experience will allow our audiences to get the tech news and information they deserve. We hope our audience enjoys this unique opportunity to celebrate our community with the tech that connects and empowers us.
T-Mobile has long valued the importance and influence of the growing U.S. Hispanic community, said Peter DeLuca, Senior Vice President of Brand and Advertising at T-Mobile. As the launch sponsors of CNET en Espa ol, we look forward to further educating and informing this tech savvy market segment on the latest news from the consumer electronics and mobile industries.
Deep Vault of Content
CNET en Espa ol launches with a deep vault of content, including original features, news, reviews, explanatory videos and more in Spanish, as well as existing CNET articles adapted for Spanish speakers. The site's inaugural feature (http://www.cnet.com/es/noticias/los-20-latinos-mas-influyentes-de-la-industria-de-la-tecnologia/) celebrates 20 of the most influential Hispanic leaders from the world's most renowned technology companies including Google, Microsoft, Netflix and more.
Lindsey Turrentine, CNET's global Editor in Chief of Reviews, has appointed Gabriel Sama, a 20-year journalism veteran, to the position of Editor of CNET en Espa ol. Sama has hired a dozen bilingual editors with significant experience in print, online and television journalism, including Vanessa Hand Orellana from Univision San Francisco as on-camera talent.
For years, readers have asked us to consider creating content in their native language, but we didn't want to simply translate existing CNET content, Turrentine said. CNET en Espa ol will build on all the great things CNET is known for in-depth, unbiased reviews, comprehensive news coverage, helpful How-To videos and more while cultivating its own, authentic voice under Gabriel's leadership.
CNET en Espa ol will offer a custom experience built for mobile devices. Content will also be available on the CNET en Espa ol Android and iOS mobile apps, as well as promoted and distributed across CNET's network of partners, including AOL, Panasonic Viera HDTVs, Roku, Samsung Smart TVs, Xbox, YouTube and others.
The world's #1 tech news and reviews brand, CNET attracts nearly five times as many unique visitors as its closest competitor in the United States, where an estimated 50 million people speak Spanish. Hispanic Americans currently make up an estimated 13 percent of CNET's domestic traffic, according to comScore's August 2013 Multiplatform report.
The launch of CNET en Espa ol reflects CNET's continued expansion into key verticals. Earlier this month, CNET launched CNET Smart Appliances, offering comprehensive reviews of connected household appliances. CNET also recently introduced the XCAR long-form video program as part of its expanding car-tech content.
About CNET
Millions of people each month visit CNET the world's #1 tech news and reviews brand to help them get the most out of their smartphones, tablets, digital cameras and more. CNET also offers extensive coverage of car tech and smart home appliances, reflecting the broadening definition of consumer technology. In addition, CNET recently launched CNET en Espa ol for Spanish speakers in the United States and beyond. Follow CNET and CNET en Espa ol on Twitter (@CNET and @CNET_es) and on Facebook (www.facebook.com/cnet and www.facebook.com/CNETenEspanol). CNET and CNET en Espa ol are properties of CBS Interactive.
About Latin World Entertainment
Latin World Entertainment (LWE) is the premier Hispanic talent management and entertainment marketing firm in the United States. Founded in 1994 by Luis Balaguer and Sof a Vergara, LWE represents the biggest stars, opinion makers and trendsetters in the Spanish-speaking entertainment world and leverages that star power to take brands and products directly into the burgeoning Hispanic market. Leading the charge on CNET en Espa ol for LWE is Michael Wolfson and Taylor Noguera of Vaudeville Ventures and Javier Escobar.
# # #
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
CBS INTERACTIVE'S CNET PARTNERS WITH LATIN WORLD ENTERTAINMENT TO LAUNCH CNET en ESPA OL Published on: 09/19/2013 | All 2013 Press Releases 
